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This is basically just Google Adwords Starter Edition with a focus on local search (i.e. maps). It will be a good way to help small companies test out the waters with paid search with a local focus. But it is sad to have seen companies waste up to 98% up their marketing spend due to poor setup when using Adwords Starter Edition.
If you are a small business that is going to use this, at least have a Google Analytics Consultant do a quick review of your analytics to ensure you aren't wasting the majority of your investment.
1 year, 10 months ago on Google's New AdWords Express Takes the Work Out of Creating Ad Campaigns