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This is a good high level post and PDF on digital analytics governance.


Governance is still undervalued and needs more attention. It doesn't have the shiny ball glamour but it is a foundational element to success. Without it the shiny ball initiatives will continue to fall short of hype and expectations.

10 months, 3 weeks ago on Building a Data-Driven Dynasty with Digital Governance

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This is basically just Google Adwords Starter Edition with a focus on local search (i.e. maps). It will be a good way to help small companies test out the waters with paid search with a local focus. But it is sad to have seen companies waste up to 98% up their marketing spend due to poor setup when using Adwords Starter Edition.

If you are a small business that is going to use this, at least have a Google Analytics Consultant do a quick review of your analytics to ensure you aren't wasting the majority of your investment.

3 years, 4 months ago on Google's New AdWords Express Takes the Work Out of Creating Ad Campaigns

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