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Sorry to join the conversation late, but this is a great series and a great subject! I'm still in awe of how @ginidietrich can do it all, but I surmise that underneath she really is Wonder Woman...gold bracelets and lasso of truth and all!
7 months, 2 weeks ago on Off Script #2: Gini Dietrich on Business, Balance and Access
Congratulations on making the Washington Business Journal's list! And enjoy your vacation and take time to unwind :)
7 months, 3 weeks ago on Can I Have a Word? Five, Actually
It was very bold and brave of you to bring this discussion up at your agency, Ancita! It's often too easy for any organization to feel comfortable with the "old way" of doing things, even as the communications world evolves and changes. I'm too far removed from PR to weigh in on this discussion, but I can say that social media communications is shaking up all forms of traditional communications, including higher education fundraising. It's jarring for people who are used to the old guard to think of new and unique ways of reaching their audiences, but sometimes, social media can be an effective bridge.
8 months ago on Elevator Pitch or Twitter Pitch?
Great post, Mike! I think a lot of times, communications/marketing pro's are afraid to admit to failure because it such a charged word. I've found that with every "failure" or setback, there is always a lesson learned that can be applied to the next scenario which could eventually be successful.
8 months, 1 week ago on Viral Sucks and Failure is OK
Nicely done, Frank! I have a lot or respect for the First Amendment, especially since I studied journalism and gradually moved to PR. These freedoms so engrained in our society, it amazes me to see how journalists, bloggers, and pretty much anyone expressing their opinions are treated in countries without such safeguards. Hope you and your family have a fun and festive Fourth of July!
8 months, 1 week ago on PR, Common Sense and Independence Day
Great post, Angie! The way you make measurement seem so logical, you'd think more people would do it! I don't know what deters people from measurement, but I've had to struggle with it in higher education because there are many facets that are seemingly "unmeasurable." But having worked in PR for some time, there's always ways to see an up-tick or stagnation in any field.
8 months, 2 weeks ago on Smart Measurement For Creative People
@Shonali I know what you mean-- I used to have more time for Twitter
chats and social media participation in general. My job constraints on a
daily basis aren't as flexible as before but I try to make time in the morning
and especially over the lunch hour. The alumni relations one usually
happens over the lunch hour but once a month.
More than anything, I have to cut myself some slack and be
okay with not being as active as I used to be. If I only have time to
read one or two blog posts or post one or two tweets a day, then that's okay.
We're our hardest critics in the end!
8 months, 2 weeks ago on How To Use Twitter For PR
These are great tips, Shonali! I especially agree with participating in Twitter chats centered around areas of interest. I had been active in one for social media and pharmaceutical companies back when I worked my old job, and it was a great resource for learning, connecting with peers, and generally building a good online community. I've been happy to find another Twitter chat more recently that relates to my current job, where people who work in alumni relations and university fundraising share ideas and have a regular discussion.
I love how I learn about the budding Twin Cities craft beer scene on your blog while also learning about social marketing! I agree with your age bracket suggestion--not all young/20-somethings are always willing to shill for the price of craft beer and may stick to their familiar mass produced varieties. I've had to make that transition myself as my palate for beer has developed past Grain Belt! But it's a good point to think outside of what a craft brewery may think of as their typical (or desired) customer to make them stand out from the rest.
8 months, 3 weeks ago on Are craft breweries doing enough to market themselves differently?
Great post, as always, Frank! I find it's a commonality that transcends marketing, as I'm finding myself doing a lot of "peer review" in the higher education setting, which is to say I'm scoping out the competition. The other problem of being first/the leader is you always have to look behind you to see who's catching up to take your place. Either way, you have to take the risk sometimes and be the leader in order to move beyond the stigma of always coming in second.
8 months, 3 weeks ago on Marketing: the Race to 2nd Place
I can't wait to see the finished product! Great work, Gini!! I voted for the first one because it had a different approach to the concept and didn't repeat the word "spin." Then again, I am a horrible copy writer, so who knows if that really matters. Good luck with the rest of your book project this summer :)
8 months, 3 weeks ago on Vote for the Spin Sucks Subtitle
@Shonali Hi Shonali! Yes, I am slowly getting back into the swing of things. I had some personal stuff going on last Fall and needed to retreat for a while. I'm re-evaluating my blog theme and plan to re-launch soon. It feels good to be back :)
8 months, 4 weeks ago on Monday Roundup: Learning From our Mistakes
Yikes, I've learned from many mistakes in the past that I shutter to write them all down here! One lesson learned from working in an agency with demanding clients is listening to what people are saying even when they are *not* saying it. For example, the dean of our college is a wine connoisseur, and at the first board meeting I attended over two years ago, when a colleague bought 2-liter bottles of Bolla, he made a comment that he wouldn't water his lawn with that wine!
So, when I had the responsibility of buying wine for the next meeting, I found some decently priced wines that were a step up from a frat party. Needless to say, he complimented my wine selections and I found out through conversations with him before the meeting that he likes Central California wines and doesn't mind screw top bottles. Now, I have a better sense of what wines to select at alumni dinners and for meetings where he will be in attendance.
It goes a long way to make mental notes and to cater to your customer's likes-- whether a client, a higher up or a colleague for that matter.
9 months ago on Monday Roundup: Learning From our Mistakes
I agree with Danny-- I can't wait to see how this discussion picks up!
I agree that bloggers are writers, but I would add that they are *blog* writers (if that makes sense). If they can write a book, then they are authors; if they can pull off a good investigative piece, then they are journalists. But the proof is in the result (or the medium, as Danny puts it). I would consider myself a blog writer but would never consider myself an author or one who is good with fiction writing. When I worked as a reporter, I considered myself a journalist but I would never write the same way for a blog. Some people can wade in different writing pools and some cannot (I for instance, cannot be an advertising copywriter-- I like too many words!)
9 months ago on Is A Blogger A Writer?
Great post, Frank! Again, I feel like I learn something every time I read your posts. I haven't yet been active on Google+ but I can see the value in your reasoning from a branding standpoint. Add on the problems Facebook has had with advertisements and user backlash, and it might be that marketers will eventually catch on. I doubt Google+ will go away and it's too early to call it a useless form of social media just because it's not Facebook.
9 months ago on Why Google+ is a Better Place for Brands
@ginidietrich You will LOVE 99 Problems! Seriously, anyone who has worked at an agency can relate.
1 year, 6 months ago on The Top 10 Public Relations Blogs
@dbreakenridge The honor is all yours, Deirdre! I have always admired your work and dedication to this ever-changing communications world.
@badpitch No need to thank me-- it's my minor tribute to your blog for keeping PR people in check!
@allison_boyer Thanks, Allison! Hope you find some new favorites from this as well.
@WordsDoneWrite Thanks for the opportunity to contribute some of my favorites!