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@DimeBagOfSwoosh It's a phrase that NY Streetballer, John "The Franchise" Strickland, used to say on the court. Weird as it sounds, it's supposed to mean finishing your shots/lay-up/move etc. That phrase was also used by Jay-Z on his PSA record.
10 months, 1 week ago on Nike Zoom Hyperfranchise XD – Sport Turquoise – Bright Citrus