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I think #2 is my issue - they don't work for me because they're usually poorly developed. Yes, they're designed and pretty but if I don't "get it" instantly I'm moving on and most of the time I just don't get it.
1 year ago on Eight Reasons Infographics Are Overrated
Oh my goodness this kid is AWESOME! Thanks for introducing me to him.
1 year, 6 months ago on Weekend Video: The Pep Talk We All Need
Looks interesting. It's airing again Sunday 1/8 at 10pm EST
2 years, 6 months ago on Weekend Video: Customer (Dis)Service
@KenMueller@mdyoder Sorry Ken, I don't recall where i read it :(
2 years, 11 months ago on Ye Olde Obligatory Social Media Fatigue Post
@KenMueller@mdyoder I read a case study not too long ago about a hotel on the East Coast that started using social media. It took one full year for them to start seeing any returns on their efforts. I use that story with my clients so that they realize that social media isn't "the magic bullet"
2 years, 12 months ago on Ye Olde Obligatory Social Media Fatigue Post
Great post. Glad you decided to write it :)
We're social beings by nature. Social MEDIA is the toolset that allows us to be SOCIAL. If there's fatigue then the tools aren't being properly used.
This excerpt if from SmrtBrief on Social Media:
If you're suffering from social media fatigue, it's probably because you're focusing on social tools as an end rather than a means, Chris Brogan writes. Social media can get old, but the engagement and empowerment it's founded upon never does. "The opportunity is for us to make something interesting and worthwhile, to be helpful, to empower others, to encourage and inspire others. If we're fatigued, let's all wake up," Brogan writes. ChrisBrogan.com
My issue with social media experts is that social media is just one part of an integrated marketing and communications strategy. I think a good majority of the gurus and ninjas out there are narrowly focused on social media and are completely missing the bigger picture.
3 years ago on Ninjas, and Gurus, and Experts, Oh My!
I was referring to the contests that drive irrelevant traffic. I do agree about the engagement score being a dubious metric. I don't receive much engagement on my business Facebook page but I always hear from people that say they love reading my posts. The problem is the way Facebook scores my posts. Because they aren't producing a lot of engagement they probably aren't showing up on as many of my fans walls. I don't think that's fair so it's up to me to try and produce posts that foster engagement. Dubious yes, but it is probably affecting me negatively. @KenMueller
3 years ago on “Businesses are Spamming Me on Facebook!”
I've "Liked" a few business pages just to enter a contest and then have "Unliked" them right after the contest is over. I see no value in these methods to boost the number of fans. You're not adding true fans or brand ambassadors. And as your number of so-so fans increases, your engagement score is going to drop because these aren't the type of fans who are going to comment on your page. They end up hurting you. But if only I could win that free iPad... @Lisa Gerber