Marketing coach for small biz entrepreneurs.
Excellent reminder Mike. As an Air Force public affairs person, we are regularly managing issues aggressively with a handful becoming crises. My advice to my peers and leaders is to always do the following to mitigate an issue from becoming a crisis. 1. Stop the "bloodshed," or in other words stop the action at the heart of the issue. 2. Immediately get leadership out front to show they're aware, stopping the bloodshed and working to investigate and fix the issue. 3. Show accountability as fast as you can. 4. Apologize quickly unless the circumstances are just too fuzzy. If that's the case, apologize as soon as you can. Regardless of the issue, if you handle what I've outlined here deftly you will minimize an issue from becoming a crisis or at a minimum, lessen the crisis. Ignore these things and you'll be destroyed.
My latest conversation: Sideline Social Media Until You Get Email Marketing Right
10 months, 1 week ago on You’ll Never Hear About a Well-Managed Issue
Gini, what a sec. Before hiring her, did you ask for her syrup preference? Please tell me you didn't forget.
1 year, 3 months ago on #FollowFriday: Allen Mireles
@CabinetDoork Thanks for sharing this! It's great for others to see it can be done!
1 year, 3 months ago on How To Find Your Ideal Customer And Why It’s Important
@JoshuaWRivers Precisely! Great addition.
1 year, 4 months ago on 3 Ways To Use Social Media To Boost Your Serve Business
It sounds like the server was trying to do a good job but was over-thinking it. Answering questions with questions is a great way to do sales but sometimes you just need to answer the simple question with a simple answer. Perhaps the server was trained to do it that way though.
My latest conversation: Deliver On The Unexpected To Blow Away Customers
1 year, 4 months ago on Customer Service From A…Server
@JoshuaWRivers Cool! I offer advice in my ebook. Check that out, if you haven’t already.
My latest conversation: Putting Off Improving Your Marketing Is Costing You Money
1 year, 4 months ago on Should You Outsource Social Media?
Well I guess the month I'd fall out of the top 10 had to come one day. Oh well. And of course it would be the month you give coffee! Okay pity party over. Congrats to the top 10 commenters and thanks again, Chris, for your awesome blog and giving spirit!
My latest conversation: You Can’t Just Say You Love Your Customers
1 year, 4 months ago on Top 10 Posts And Commenters Of July
I think you nailed it here. We don't go into business expecting to fail but we must factor in worst case scenarios when making big decisions.
My latest conversation:
1 year, 4 months ago on When Should You Buy Property?
My biggest weakness is impatience. I want to move out on stuff and get results quickly when my team isn't ready.
1 year, 4 months ago on Pitfalls Every Leader Must Avoid
I'd like to hear from Dave again. Also, I recommend awesome marketer, Dan Kennedy and Starbucks CEO Howard Schultz. I've read his books and he would be a great interview for an entrepreneur audience.
1 year, 4 months ago on What Would You Like?
@ChrisLoCurto Well regardless if it's a fighter pilot or not, it's easy for me to work this considering I'm at Air Force Public Affairs.
My latest conversation: How To Make Your Website More Effective
1 year, 4 months ago on How To Throw A Knife At Someone
@JoshuaWRivers Sure thing! Glad to help anytime.
1 year, 4 months ago on How To Make Your Website More Effective
@JoshuaWRivers Work on getting the RIGHT traffic rather than more traffic. It's all about target audience, not just AN audience. Are you just trying to grow your platform or do you have a larger objective in mind?
Chris, I need to hook you up with a fighter pilot who would be great for the podcast. You open to that? Someone who can speak about leadership lessons that apply to business or something like that..
@JaredLatigo Sure thing! And I agree totally on the importance of tribes in business and marketing today. From building them to tapping into them, tribes are critical.
1 year, 4 months ago on How You Can Create A Brand People Love
@cabinart Awesome examples!
@Aaron Nelson Awesome! Glad this resonated with you, Aaron! When Jess was telling me the story, the marketing/sales parallel was unreal.
My latest conversation: How You Can Create A Brand People Love
1 year, 4 months ago on What You Can Learn About Marketing From the Man on the Metro
I hope so. It was a pretty amazing story to hear my friend tell.
@JoshuaWRivers Exactly! Hope you had a great weekend!
@cabinart Totally! The more authentic and human the better.
1 year, 4 months ago on How To Use Free Giveaways Wisely