Bio not provided
Looking forward to it, Mickey! You're one of my fav humor writers (both long-form and Twitter/Facebook one-liners). You go!
1 year, 8 months ago on Spider House Rules
Encore! I too so despise insecty-like things. (I found a tiny spider on my Florida patio last week. The dang thing had a bright red skirt on it too under which I swear I saw little tiny nano AK-47s hidden. No. Mercy.)
So, yes, please: Entomological encore!
I wonder - is there a woman's advocacy organization, principally accountants and CPAs, who do (or might do) random site audits into corporations, where the salaries and bonuses of male and female employees of equivalent job skill/seniority rank (I know tough- but can be done obviously per the continuing polls on this) are compared? Such an organization could rate companies for fairness, publishing and reward and honor the compliant. Does anyone know of such an organization?
2 years ago on I Don’t Want to Be a Feminist
You somewhat scare me, @AmyVernon . But I respect you forever.
@AGBeat May I copyright "Insane Hippies Burning Bras"? ;-)
All great points, @ginidietrich and commenters . Another marker I see for those not ready for PR are those who expect instant gratification from one isolated campaign...usually starting from zero! The word "campaign" itself has become a marker. I've had people come with a new product introduction, wanting to hit it out of the ballpark on the first round (your front page of the NYT example) with a limited budget and a very narrow range of dates. It's a very "Wham! Bam! Thank you, Mam!" mentality. I've learned to pass on those...
2 years ago on Seven Reasons You’re Not Ready to Hire a PR Firm
I love this bold ferocious post. That no A-listers show up to comment, I lament. But that is what makes this so precious. Thank you for writing this.
2 years, 1 month ago on Dear A-Listers: I’m Worried About Your Souls
Fab opening manifesto, @hessiej . I look forward to watching the talented ARC team move the needle!
2 years, 2 months ago on Welcome to ArCompany
To Heidi. Beyond the shadow alive and well. http://www.youtube.com/watch?v=HMrqBldlqzA Before people are famous they are graceful..;-)
2 years, 4 months ago on #FollowFriday: Heidi Massey
@danperezfilms Heh heh. A headline we will never read: "Company Stuck in Obsessive Social Media Trance Runs Stock Price and Shareholders Off Sheer Cliff"
2 years, 9 months ago on Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
The look on the baby's face is precious.
2 years, 9 months ago on Facebook Customer Satisfaction Score Hits Record Low
Well played, sir. Sad to say, it appears you can make stuff up, as long as you get a certain critical mass of people to believe you.
So here's my morning limerick inspired by your post...
I once had a case of the klerpes
when just fo a lifetime supply of slurpies
I'd interact like a SocMe ho
& pimp fo a high klerpes sco
Now I just wait fo mo fuckin algo improvement, pleez
2 years, 9 months ago on It’s Social Media – Let’s Make Shit Up!
@ElaineJoli @DannyBrown It is not Mensch per se, I believe, that folks are objecting to, but the manner in which it was introduced PR-wise. As the GigaOm article put it...
"Yet here you have Mensch, a politician who is supposed to be paid to represent her constituents, and she’s not just telling you that she thinks she knows how you should be using Twitter — she’s actually using her position and notoriety to actually launch an entire business that tells you that you’re using Twitter wrong."
But that said, folks may be inferring, well, if that's how you introduce yourself, perhaps that also reflects the guiding philosophy behind your social network. Starting off by criticising a seminal platform, the negative trajectory of it - just seems poor form.
In contrast, note when Lady Gaga's LittleMonsters.com launched, Backplane went out of their way to say specifically they were in no way disparaging Twitter, in fact they were encouraging (and their Cortex architecture supports) interaction across Twitter and other social networks . All in all- a much positive message.
2 years, 10 months ago on Three Reasons Menshn May Be a Non-Starter
@DannyBrown Yup. And as a colleague pointed out to me, there's also Lady Gaga's LittleMonsters.com announced late May and by invitation only. I'll have to catch up on that pay wall discussion. ;-)
Hey Danny, these are all good points in terms of Menshn not really adding anything as a topic finding alternative" to Twitter. I agree and more so- It's patently ridiculous.
What i find interesting here though is the thought of this type of thing catching on, namely,"What if high profile Twitter users, like politician Mensch here, picked up their personal networks and made their own microblogging sandbox network? Think The Kim Kardashian TwitNetwork. (Good name, eh?)
I personally do not believe Menshn will succeed at this point (she just got a "Nigerian scam" attack on the network this morning) unless this political-topic-network has substantial IT and network security resources.But even so -- this is a highly intriguing demonstration of a latent vulnerability of Twitter's.
@LucretiaPruitt You are already there. Best starting pt. for anyone interested in Open Innovation is Henry Chesbrough, http://sloanreview.mit.edu/files/2011/06/INS0111-Top-Ten-Innovation.pdf#page=37 This is a fairly recent endorsing citation for a 2005-2006 idea by Chesbrough. IMHO the fact that Chesbrough is not cited first and foremost in the list by MIT is more a function of politics than reality. ;-)
2 years, 11 months ago on Cómo se dice… “Strategic Communications”?
Hey, @LucretiaPruitt ! This was so worth reading, especially to discover your gem of a fabuloso bio at the end. I think this "translator" function within companies you speak of is of growing importance -- especially in bridging the inevitable "digital divide" between those who really understand the nuances of the latest tech and those who have great business savvy but do not get these nuances. As you may know , I'm a great believe in Open Innovation. And even as we learn that supporting a "diverse" workforce (eg. hiring people you wouldnt ordinarily hire; outside the usual fields germane to your business; listening to people way outside on the edges) is key to creating innovative, creative work-communities, such translators become even more important. Stopping the jargon and instead describing what you do as an anthropologist would describe what is happening in one culture to another different culture --this is a precious communications area. Thanks for reminding me of the importance of this.
@ginidietrich There you have it: "We don't have anyone regulating the ethics" (unlike the legal and medical professions). But what about this "live by the sword, die by the sword" fix? What if Wikipedia editors were to start a "PR Wall of Shame" entry, documenting these transgressions (as they are wont to do intensely!). PR folks are too well aware that the moving public news timeline speeds along and, even if caught in a scandal, you just lay low, wait a few weeks and everyone's forgotten. But if it stays on such a wall for 5 or 10 years....;-) Or is that too Orwellian?
3 years, 4 months ago on Disclosure and Ethics In PR
Hi Gini ! Thanks for posting this. Frankly, this is where i look to the premier protectors of PR standards, such as PRSA and the Counselors Academy, to voice their concerns quite publicly when someone, such as Bell Pottinger, steps over the line. To me, we have too much silence from our accreditation bodies and standards setters when this, the likes of the Burson-Marsteller scandal over Google-Facebook, the Bush VNR mis-usage, and now this blatant transgression occur. Some may assail me on this: But , overall, PR needs to be more brave in publicizing its own transgressions and condemning them. The whole industry reputation goes down when these unanswered transgressions occur.
Nah-ce one, @maddiegrant I thought i was awake until i got to your post. Especially luv bullet # 3
Everyday, I will seek to find a new experience or insight. I cannot expand my mind without exposure to things I never knew existed.
Great thoughts to start the week!
3 years, 5 months ago on The Waiting Room: An Homage
Thanks for writing this, Jay. Your post and commenters as well give a great current barometer reading on the state of Klout. I'd certainly agree that Klout's growing list of marquee name Klout Perk partners make it clear that companies want this number.
I will say I don't share the view that there has been Klout bashing. Rather quite a number of quite comprehensive critiques of Klout's technical issues have been written, for instance, this overview from BlogWorld http://www.blogworld.com/2011/02/24/32-brilliant-bloggers-talk-about-klout/. A few you certainly discussed here, but pls add (1)easily gamed per Adriaan Pelzer's bot experiments, and ,related to this, (2) overweighting of frequency of tweeting over quality of content (itself related to lack of blog content input), as well as (3) the score's continued high volality. These limitations viewed alongside that we have one company with a non-transparent algorithm controlling an individual's published rating of their "social net worth" -- and, well, it just has some people concerned enough to blog (not bash) about the meaning/accuracy of a Klout score.
Most concerning: If you read the online influence studies, there are some which support the view (eg. see Duncan Watts and C. Christakis' work) that influence is about - not big numbers, big networks - but smaller more tightly connected networks of easily influenced people -- not the factors Klout seems to be measuring.
Still, as you point out so well, Klout is a true marketing force to reckon with: It's becoming the online Nielsen rating system for advertisers. (As @goonth wrote, in many ways its' best seen as a promotional marketing company). To me, Klout's popularity and growing ad partner array is working fabulously due to the Klout Perks program combined with human psychological factors, namely, the hope, the deep-seated need (and in some cases associated social pressure) to be a Big-I Influential. From a marketing and ad effectiveness perspective (and i say this with no disrespect to Klout whatsoever), the Klout score actually doesn't need to be an accurate measure of online influence at all. It only needs to imply that it is (for instance, in the tagline) to connect High-Klout-Wannabees to advertiser-partners.
3 years, 7 months ago on Why Critics of Klout Are Missing the Big Picture
Sweet list of antidotes! I'd go one step further to say the PR industry has to outwardly shout out when a highly visible PR firm runs afoul. Great example is the Burston Marsteller whisper campaign against Google for Facebook. And, yeah, a "Rock on" to @Gini as Spinsucks did a great job of covering that!
3 years, 8 months ago on Seven Ways to Change the Perception of PR
@Janice aka JPlovesCOTTON Well, it's really @MackColliers opening point: The transcript providers have been forewarned they are in Twitter TOS violation if they continue to provide transcripts.
3 years, 10 months ago on So how big is #Blogchat? Here's the stats...
@MackCollier If so, Twitter needs to read more about Open Innovation. Talk to Henry Chesbrough across the Bay. Say what---Shut down Twitter Chats? Your post & stats makes it so clear that any VC reading this would say that it is totally zombie behavior to ignore the chat monetization (eg. Ad) opportunity. Big Chat owners should unite and go to Mountain View en masse me thinks. ;-) IMHO You guys have mega impression power.
.@MackCollier, congratulations on these great stats for #BlogChat! I think you not only make the point well here but have executed on it: Ttwitter Chat is a rich business opportunity. I know in earlier posts you've raised the possibility of people paying for the transcripts. http://mackcollier.com/a-huge-social-media-money-making-opportunity-in-twitter-chat-transcripts/ . What I do not understand is why Twitter itself does not see creating the chat transcript app as a a revenue opportunity within its own business model -- particularly if the app users could subsidize the app by accepting sponsored tweets at the very beginning and of the chat sessions. What am I missing here?
I like. @Tinu , so tell me about these kittens! Is this a PVSM convo I missed?
3 years, 10 months ago on 5 Important Numbers for Twitter Influencers to Track
Sweet post, @Tinu ! (You lured me in here today with the "Kittens!".;-)) First, in my book, you are now the only person allowed to talk about Klout. Your perspective is the only acceptable use of it. Second- you have the loveliest voice! Wow... I'll be back!
@Adam | Customer Experience @HowieG That's an excellent point Adam makes - "ow to make the game interesting to people who have no chance of winning". Again- I'll bring up Dignan's Game Frame book which has some pretty neat discussion on "renewal" mechanisms -- refreshing player's pts with "power-ups" (he gives Monopoly as an example: Everybody collects $200 when they pass "Go") Great game design keeps people believing they are winners (and maybe they truly are) longer. Case in pt: I studied the NetFlix $1 Mn Challenge in detail. One of the cool things they did was a "Last Call to Action" where after a team submitted a solution, NetFlix broadcast to all participants they had 48 hrs to get in their solution or this team won. Whoa- that is when the challenge went wild: losers became winners as team members rehustled and recombined to submit. Fantastic design.
3 years, 10 months ago on Game Mechanics and Its Effect On Marketing
Nice post pulling together some of the companies using gamification and the dynamics driving it. (SCVNGR knows their stuff!) One of the issues I often hit with clients on adopting gaming principles is resistance to the fact that this is more than a kid's game. On this, I found Aaron Dignan's book Game Frame, most enlightening -- especially his reference to a PopCap study that the average age of a social gamer is 43 yo. http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-year-old-woman/ . That has helped move clients off the dime!
Good read, @jeffespo . And I'm glad you posted this: Hopefully, some of the social media folks working with the banks will take heed to your main point that this is an inauthentic start. With NY investigating the Big Three for their role in the financial crisis, teachers protesting in the streets,etc. the big banks have their hands full so I can appreciate their CEOs are busy. I'd be much more impressed if they would hand the reins of social media communications off to a "Frank Elliason" type. As you so well point out, this move just further instills public distrust of the whole industry.
3 years, 11 months ago on Trouble in the Social Citi
@ginidietrich Oh lawdy! I relate! And after those 5 weeks, don't you just want to say, "I see your secret zombie peeking out again from under your human costume." ;-))))
4 years, 1 month ago on PR vs. Publicity
@jennwhinnem @ginidietrich Thx jenn, But we all know this., right? I thought we all revised our view of press release as ultimate PR vehicle when Shift Communications deconstructed the press release into social media components, when David Merman Scott wrote "The New Rules of PR" in 2006, when The Economist wrote "The Newspaper is Dead" on its cover in 2007. But we have clients coming from a time warp that do not know any of this and are repeating the old refrain. Sorry. #IJustSayNoToOldDrugs. (Uber Thx to Gini Dietrich and SpinSucks for making me realise that this is still an open issue.)
@jgwhitt @ginidietrich Believe me, I like taking money. I think some of this Get-me-on-WSJ-page-one is left over from the old school media days. It's an albatross that still hangs on PR professionals necks. This is my way of shooting that albatross dead.
@ginidietrich @LisaThorell Well well - funny you should ask. I am no longer taking clients where there is complete denial of Web 2.0 and social media. I hand them a gratis copy of Groundswell and politely say, "We are not meant for each other. There have been some fundamental changes in online marketing and the absolute best advice I can give your company is to ask you you take a look at this and think about whether some of your competitors may be doing some of this." Believe me, it's disarming! (i did have one come back months later and say, "Okay- how do we start?")
Good question and excellent answers, Gini. I hear this request too often as well. Luckily, I find social media tools can be a great help here. Perhaps an item or event is really not that newsworthy - but I found that posing other alternatives - putting the info out as a series of tweets to invite conversation, perhaps putting it in the context of a blog post or Facebook status update- these are great alternatives to get the info out and yet not give it the weighty value of a press release. I find this works, especially when i remind the client that we don't want to dilute the impact of real real news when it happens.
Is it just me -- or there's no sound on this video?
4 years, 2 months ago on Facebook Question: Bloggers Who Blawg
@Shonali @JGoldsborough FYI - the original "Kloutgate: Battle Between Means Girls and Influencers" is from Amber Avine http://wordsdonewrite.blogspot.com/2011/02/kloutgate-battle-between-mean-girls-and.html - fab post.
4 years, 2 months ago on Why Klout Should Not Be A Synonym For Influence
Thanks for the thought-provoking! I love your point about actual practices of the holy SM quadrant (conversation, community, listening and engagement) too many times reverting to their primitive pre-Web 2.0 commercials ancestors. i believe this takes place due to three forces at work when companies "adopt" SM (1) implementers/advocates taking short-cuts, eg. build community via a rewardsprogram and (2) related, some implementers are under pressure from management to demonstrate ROI (hence shortcut to it).(3) The social media advocate not being to politically hold the line against reverting to the old school thinking (admittedly, coming from resistant C-levels, it can be tough).
When 1 or all 3 of above happen, the social media transform is not genuine and, yes, you're right again: The consumersare going to see social media as a 'trick" veneer of old school marketing and up the ante back.
4 years, 2 months ago on Social Media’s Reality Distortion Field
@JGoldsborough @LisaThorell Absolutely. Think back to college. We all knew that some reverse-engineering of how the grades/scores were computed was necessary to get an "A". So here we are with Klout, a grade. Should we be surprised at people's change in behavior in terms of priorities of their follows, retweets?
Excellent post. And yes- Far worse than failing on predictive validity with Grammy awards, a<a href="http://bit.ly/gsq3hw"> number of people </a>see Klout fundamentally affecting the style of our online interactions moving forward.
@ginidietrich Okay- as much as you are scaring me too with this, i guess our Oski chant is good juju/ a mitzvah for young children who - one day - may grow up to be geeks. ;-) Everyone needs a fight song.
4 years, 3 months ago on Top Five Stories for Week Ending Jan. 21, 2011
BTW, Gini, happy to learn about @John Falchetto and his blog http://www.expatlifecoach.com/blog/. I poked around his blog and think (what he seems so close to) a 'talent agency" of SM people who have global perspectives (luv'd the story about the woman who started the SM agency in Dubai) is just the hottest hot hot hot. Will tweet him!
@ginidietrich Yeah - the first time i saw the shamanistic ritual waving, "Go Oski Bear..." I was frightened. Not your usual sport fight song, more like a Native American burial chant. WTF?
@HowieG Gotcha. O-Kay --i guess her slide deck is a bit thick (I tend to over defend "data pigs" Mary never makes a pt without putting up a chart or data to support it. I'm one too.). On the unfortunate push advertising future on phones- yes yuck. And we will have the "Boost my Klout score" bots (prob by next week ). It seems the more intense furor there is for a new technology (shopping-by-cell-phone or Klout, SEO juice for link building leading to linkfarms) there's all this collateral damage of spam product - accelerators,boosters, cheat, push-to-the-head-of-the-line- to get in on the early and short-cycle market demand. We have Moore's Law -- i guess there's some kinda Spam Law operating. ;-(
Hey HowieSPM , Appreciate the compliment on the Klout article. Just wanted to say that i have the highest respect for Mary Meeker. When she says mobile marketing is right on a hyper-explosive pt (eg. our smart phones = our wallets/ payment systems) that's important. She's data-intense and you just gotta luv that.
Also thanks for cluing me in that most FB chatter is private. You mean this stuff i do with Gini is typical? Oh Lawdy...
Gini, thanks for mentioning "Klout & Critics..." Amazed that people can still dig a long-form blog post, eh? I like your weekly excerpts here - very cool.
Have a fab weekend - and - GO BEARS TOO! (we're talking the CAL BEARS vs UCLA right?)