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Gini - Hope you don't mind, but I'm sharing the heck out of this post. I've found that too often junior-level PR pros are left in the dark when it comes to the business side of their work. There's no reason we shouldn't be introducing younger employees to the world of budgets, ROI and the bottom line (at least the basics). It will only make them better counselors in the future.
3 years, 1 month ago on Gaining Respect for Yourself and the PR Industry