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Great article, Yvette. I went through this when I started a new job in September - because it's fairly small, my company doesn't have formalized social media guidelines (I'm working on it!), and I was terrified to start tweeting. Eventually, you just have to start doing it! I did take the time first to formalize the basic messages that we were trying to communicate and found that measuring potential posts against these key messages helps to give me reassurance that I'm posting the right kinds of things.
2 weeks, 4 days ago on Three Common Social Media Fears and How to Overcome Them
Great post, Gini. I love your behind-the-scenes snapshots.
I wonder if there isn't some benefit to learning the "hard way," though. Often we learn bad habits from the environments and people we work for, and figuring things out on your own at least gives you the opportunity to choose solutions from a wider range of options.
Sometimes unlearning habits and assumptions is just as painful as learning from scratch. Actually, I've had experiences where it's been MORE painful ... and a little soul-crushing.
But then, the grass is always greener on the other side, right?
1 month, 3 weeks ago on Experience: The One Business Regret I Have
"Rather the point is that we really need both: Experience and theory."
Thank you, thank you, thank you!
As a communications professional who has a swack (yes, that's totally a technical term) of academic background, I'm constantly trying to explain how much of what I do is grounded in theory. And how learning about things other than PR can make you a better PR professional. (http://katieworldwide.com/2013/communication-pr-graduates-success-is-simple/)
Most of the time, it falls on deaf ears. I love seeing others championing the value of theory :)
3 months, 3 weeks ago on The Shoulders of Giants: Three Essential Communications Theories
@susancellura And this is why companies need to outsource to the right firms if they
don't have the talent in-house, instead of (for example) getting their
nephew to build their site because he's a "digital native".
3 months, 3 weeks ago on Social Media and SEO: They Just Go Together!
@anitahovey Anita, that's golden advice for just about anything we do with technology! (Has The Terminator taught us nothing?!)
3 months, 3 weeks ago on 4 tips for scheduling tweets without destroying your brand
@Howie Goldfarb "The more offensive thing is the view it is the woman who should be staying home."
The reason women get penalized for "opting out" is that it's almost always women opting out. If more men were doing it than women, you can bet your ass society would reconfigure to allow it.
a similar vein: I haven't read "lean in" yet because I have a sneaking
suspicion that the book's going to piss me off. Although, that would
make a good blog post, so maybe I should ;)
3 months, 3 weeks ago on What the Opt-Out Generation Means Longer-Term
Ahh, Klout. It's fun to watch it travel up and down, but I'm still not so sure that it means anything. Interesting post, thanks Martin.
4 months ago on My Klout Score: It Loves Me, It Loves Me Not
These are great tips, and reading this reminds me that I need to re-do my bio. But I think that it might help to think of the bio as a "Why you should care about what I'm saying" rather than a "career summary". It's a little easier to edit out the irrelevant historical info if I think about it that way. And, definitely, give it to someone else to read so you've got another perspective (or two).
4 months, 1 week ago on Let’s Talk About Me: Writing a Professional Bio
@belllindsay I'd totally include the cat in my bio. Alas, I have no such heart-warming heroic exploits to include.
@ginidietrich Good point. I have a bad habit of remembering all the things I'm not doing and forgetting all the things I am accomplishing. Note to self...
4 months, 2 weeks ago on Off Script #2: Gini Dietrich on Business, Balance and Access
@yvettepistorio That's what really matters, I think - that we keep learning. Really, I figure if you're not learning something, somewhere - at work, a new hobby, in your personal relationships, from your most recent mistake, whatever - you might as well be dead. Because what's the point?
4 months, 2 weeks ago on Social Media Marketing: Tactics Versus Strategy
I enjoyed reading this, Frank - thanks for asking the tough questions. I love that @ginidietrich is so open about the choices she makes in balancing engagement and running her business... but I still don't know how she fits it all into a day.
Good article, Yvette! Understanding the difference between strategies
and tactics is key, and like critical thinking, is a skill often
THIS "Your goal will help you determine what you
measure" is gold. Everything should tie back to your strategic
communications or marketing goals, and be re-measured at regular
It all kind of seems like common sense to me, but experience tells me that common sense isn't so common ;)
I did every single one of my Master's degree assignments in a coffee shop. Partly because it was an excuse to leave the baby with my husband, and partly because I work much, much better there. On the other hand, noises of other people living - you know, when you have to live in an apartment or townhouse? - those infuriate me. It's completely irrational. That's why I love working from a virtual office, so I can max my productivity by controlling the environment!
4 months, 2 weeks ago on Coffitivity: Coffee Shop Noise and Creativity
@ginidietrich I understand completely. Until I decided to get a Master's degree, I was the same way.
Actually, your list also reminds me that I'm looking forward to re-reading the early Stephen King novels, all of which I have, and love, and haven't read for years. I kind of gave up on him somewhere around "Insomnia," but might check in on his more recent books :)
4 months, 2 weeks ago on The Spin Sucks Summer Reading List
@photo chris @Kato42 @ginidietrich I'll check it out :)
@ginidietrich I was in the bookstore today, buying myself a novel to perch on my bookshelf and motivate me through the last 1.5 weeks of my last Master's course. (I can't read fiction when I'm reading academic stuff, or I'd never read the academic stuff).
I totally thought of your list, and how I have "We Need To Talk About Kevin" on my list... but then I saw the latest James Rollins book on sale and thought "YES! Brain candy!" and bought that instead.
Because it's like the book equivalent of a Twinkie - all that book with no uncomfortable "thinking" feeling at the end.
4 months, 3 weeks ago on The Spin Sucks Summer Reading List
@ginidietrich @LSSocialEngage That's how I survived working for the government. In that environment, I found that all you can really control are your own actions and relationship-building. And if you can find someone higher-up who is like-minded, and build a solid working relationship with them, you may start to win a few battles too :)
4 months, 3 weeks ago on Integrated Marketing Communications for Every Sized Organization
@ginidietrich Yep. There's a reason I moved on :)
@Howie Goldfarb Yikes. I hear you, Howie. I actually pay for daycare with borrowed money - I'm finishing up the last course in my Master's degree and working part-time (from home).
I find sticking my fingers in my ears and singing "la la la la la" helps to drown out those pesky money thoughts.
Although, I am lucky to live in Canada, where you can always access health care. It would be awful to have to worry about that :( Hopefully things will turn around for you guys soon!
4 months, 3 weeks ago on How a Virtual Office Allows You to Stop and Smell the Roses