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@ginidietrich I'll do my part!
2 weeks, 6 days ago on Become a Spin Sucks Brand Ambassador
@cyndistea Agreed! We can't wait to go back :)
2 weeks, 6 days ago on Troy Restaurant, Wolfville NS
Great idea, Gini! I'm one of those freaks who simply can't read
anything substantial electronically, but I'll be first in line to buy
the book when it's released (what's Crush It week, by the way?) and you
can count on a review hitting my blog as soon as I'm done reading it :-)
Plus, I can't wait to hear you speak at SMMW!
Good advice here, Sue.
Manners never go out of style. Frankly, if more people remembered
that they aren't the centre of the universe, most of our world's
problems would be solved ;)
1 month ago on Relationship Building: Start with Good Manners
Great tip on how to look at an old story from a new perspective... and a good reminder as I start building my organizations very first Editorial Calendar to keep an eye on different angles for the same story. I'm looking forward to Patrick's post too!
It's like you guys are reading my mind.
1 month, 3 weeks ago on Brand Journalism: Breathe New Life into Old Content
Great article, Yvette. I went through this when I started a new job in September - because it's fairly small, my company doesn't have formalized social media guidelines (I'm working on it!), and I was terrified to start tweeting. Eventually, you just have to start doing it! I did take the time first to formalize the basic messages that we were trying to communicate and found that measuring potential posts against these key messages helps to give me reassurance that I'm posting the right kinds of things.
3 months, 3 weeks ago on Three Common Social Media Fears and How to Overcome Them
Great post, Gini. I love your behind-the-scenes snapshots.
I wonder if there isn't some benefit to learning the "hard way," though. Often we learn bad habits from the environments and people we work for, and figuring things out on your own at least gives you the opportunity to choose solutions from a wider range of options.
Sometimes unlearning habits and assumptions is just as painful as learning from scratch. Actually, I've had experiences where it's been MORE painful ... and a little soul-crushing.
But then, the grass is always greener on the other side, right?
5 months ago on Experience: The One Business Regret I Have
"Rather the point is that we really need both: Experience and theory."
Thank you, thank you, thank you!
As a communications professional who has a swack (yes, that's totally a technical term) of academic background, I'm constantly trying to explain how much of what I do is grounded in theory. And how learning about things other than PR can make you a better PR professional. (http://katieworldwide.com/2013/communication-pr-graduates-success-is-simple/)
Most of the time, it falls on deaf ears. I love seeing others championing the value of theory :)
6 months, 3 weeks ago on The Shoulders of Giants: Three Essential Communications Theories
@susancellura And this is why companies need to outsource to the right firms if they
don't have the talent in-house, instead of (for example) getting their
nephew to build their site because he's a "digital native".
6 months, 4 weeks ago on Social Media and SEO: They Just Go Together!
@anitahovey Anita, that's golden advice for just about anything we do with technology! (Has The Terminator taught us nothing?!)
6 months, 4 weeks ago on 4 tips for scheduling tweets without destroying your brand
@Howie Goldfarb "The more offensive thing is the view it is the woman who should be staying home."
The reason women get penalized for "opting out" is that it's almost always women opting out. If more men were doing it than women, you can bet your ass society would reconfigure to allow it.
a similar vein: I haven't read "lean in" yet because I have a sneaking
suspicion that the book's going to piss me off. Although, that would
make a good blog post, so maybe I should ;)
7 months ago on What the Opt-Out Generation Means Longer-Term
Ahh, Klout. It's fun to watch it travel up and down, but I'm still not so sure that it means anything. Interesting post, thanks Martin.
7 months ago on My Klout Score: It Loves Me, It Loves Me Not
These are great tips, and reading this reminds me that I need to re-do my bio. But I think that it might help to think of the bio as a "Why you should care about what I'm saying" rather than a "career summary". It's a little easier to edit out the irrelevant historical info if I think about it that way. And, definitely, give it to someone else to read so you've got another perspective (or two).
7 months, 1 week ago on Let’s Talk About Me: Writing a Professional Bio
@belllindsay I'd totally include the cat in my bio. Alas, I have no such heart-warming heroic exploits to include.
@ginidietrich Good point. I have a bad habit of remembering all the things I'm not doing and forgetting all the things I am accomplishing. Note to self...
7 months, 2 weeks ago on Off Script #2: Gini Dietrich on Business, Balance and Access
@yvettepistorio That's what really matters, I think - that we keep learning. Really, I figure if you're not learning something, somewhere - at work, a new hobby, in your personal relationships, from your most recent mistake, whatever - you might as well be dead. Because what's the point?
7 months, 2 weeks ago on Social Media Marketing: Tactics Versus Strategy
I enjoyed reading this, Frank - thanks for asking the tough questions. I love that @ginidietrich is so open about the choices she makes in balancing engagement and running her business... but I still don't know how she fits it all into a day.
Good article, Yvette! Understanding the difference between strategies
and tactics is key, and like critical thinking, is a skill often
THIS "Your goal will help you determine what you
measure" is gold. Everything should tie back to your strategic
communications or marketing goals, and be re-measured at regular
It all kind of seems like common sense to me, but experience tells me that common sense isn't so common ;)
I did every single one of my Master's degree assignments in a coffee shop. Partly because it was an excuse to leave the baby with my husband, and partly because I work much, much better there. On the other hand, noises of other people living - you know, when you have to live in an apartment or townhouse? - those infuriate me. It's completely irrational. That's why I love working from a virtual office, so I can max my productivity by controlling the environment!
7 months, 2 weeks ago on Coffitivity: Coffee Shop Noise and Creativity
@ginidietrich I understand completely. Until I decided to get a Master's degree, I was the same way.
Actually, your list also reminds me that I'm looking forward to re-reading the early Stephen King novels, all of which I have, and love, and haven't read for years. I kind of gave up on him somewhere around "Insomnia," but might check in on his more recent books :)
7 months, 3 weeks ago on The Spin Sucks Summer Reading List