The Anti-Social Media. Satirist. Humorist. Classical singer. Cat lover. Video Gamer. Cuddle Monster.
I'm just glad we don't need to include the 22 common traits of the Mythic Hero archetype for our protagonist. That would have gotten really messy.
2 months ago on Tell Your Organization’s Story Without Sex
I'm not that old, but I remember when it was a production to post a link on Twitter because you had to shorten the URL manually.
I think social media types overload their social feeds with pointless links. You can accomplish the same thing with a little self-discipline and asking yourself, "Would I click on this?"
2 months, 1 week ago on Content Overload: Get “This.” to Help That
How have you never seen an episode of Saved by the Bell? I am so disappointed.
2 months, 1 week ago on Gin and Topics: The Jimmy Fallon Episode
2 months, 1 week ago on How to Write Blog Posts that Get Read and Shared
This may go down as the Spin Sucks post with the most cursing ever,
9 months, 1 week ago on Crisis Communications: What Happens When You Swear at Your Customers
@ginidietrich @JayDolan Sure. Let me know where to send the invoice. :-)
10 months, 1 week ago on Content Creation without Ever Writing a Word
This is too much text. Can you make it more visual?
Also for those who are more artfully inclined, comics are a great visual medium.
Gini - I'm leaving my cats to you as my legacy.
1 year ago on Your Legacy: How Do You Want to be Remembered?
@Howie Goldfarb @JayDolan Only if your comment allows me to comment.
1 year ago on Spin Sucks (the Book) is Here!
Congratulations! Looking forward to reading it! If I review it, I promise you'll get $100 worth of free snark. ;-)
@Howie Goldfarb @JayDolan It's a good thing I don't want to be taken seriously in social media. :-)
1 year ago on Why We Won’t Shut Off Blog Comments
@Danny Brown @JayDolan I better go back to the drawing board.
Comments don't add to my vision of The Anti-Social Media. That doesn't mean that comments aren't right for other blogs. They just weren't right for me anymore.
I'm not trying to build a community. I love my regular readers. But I don't think many of them want their name associated with a blog that has a regular "F*** You! Friday" feature. Call me crazy that way.
The other issue I have is I frequently find myself defending my points to people on my own blog. Who wants to read something funny and then see people arguing about it? That's no fun and takes away from the spirit of my blog.
Every blog is different. What works for me may not work for you. And maybe I'll change my mind in a couple weeks.
But for now, I enjoy being a trendsetter. :-)
I'm never going to be a #FollowFriday.
My virtual life is over.
1 year, 1 month ago on The Spin Sucks Inquisition is Coming!
@ginidietrich @JayDolan You'd be amazed at how many times I pull a screenshot out of Evernote of a customer being "ALL. CAPS. ANGRY." to "OMG Thank you! :-D"
1 year, 1 month ago on Vanity Metrics in PR May Be a Necessary Evil
This is why it's important to build a framework of metrics that all tie back to the communications goals. Vanity metrics play a role, but you can see all of measurable factors that are tying back to larger business objectives.
I've also been known to keep a huge repository of brand engagements, so that people can see how conversations shift and what types of interactions take place and how those change over time.
@ClayMorgan @JayDolan I started in the middle of Cata. I'm about to take a break though, not much for me to do while I wait for the next expansion.
1 year, 1 month ago on The Game of Content
I am a World of Warcraft fanatic (For the Alliance!), and one of my favorite pieces of content I saw about it was this infographic putting into context all of the people, time spent and actions taken in the game.
Howie , like Devon, I'd argue that a lot of this is how you set up the ads to begin with. Did you set up the ads in a split test on demography, geography or interests? This is a standard practice I use to make sure that I can allocate budget (and impressions) with the audiences that are most likely to respond.
Even then, you can still go in and see who responded to the ads best by using the Facebook Ads Reporting feature and do a data breakdown to see the gender and ages of people who were responding.
However, targeting is only one aspect of it. If the content of the ad isn't compelling, it doesn't matter how well you target any advertisement.
1 year, 3 months ago on Can Facebook Target Better than TV?
@ginidietrich @JayDolan @belllindsay :-)
1 year, 3 months ago on 2014 Business and Personal Goals
@belllindsay @JayDolan I don't know you well enough to make fun of you. Yet.
I have a whole list of goals for 2014. My favorite is to take a selfie every day in 2014. I'm also trying a 2014 exercise streak, where I exercise every day. Five days down, 360 to go.
@biggreenpen @ClayMorgan I once had the idea for "The Anti-Social Media" Tweet down. You had to avoid looking t your phone at all during the meet up, or you'd get kicked out.
1 year, 3 months ago on #FollowFriday: Top Social Media Predictions for 2014
@belllindsay Most social media predictions are painfully obvious.
@Digital_DRK Agree on the second screen. I just hope marketers and communicators get smarter about those experiences.
And watch out for the robots. They're going to steal our jobs!
@Howie Goldfarb I hope not. I hate check-ins. They're like saying, "Look at me! I have a life off the internet I need to tell the internet about."
I feel ya sister.
At seven I wanted to be an archaeologist. Once I got through high school and college I pursued acting and music. Now I'm in social media communications.
I give it five years before I'm a cat lady down in HR.
1 year, 4 months ago on Best Childhood Dream Jobs
@ginidietrich @JayDolan Maybe her secret is that she is Johnny Cash. You never know!
1 year, 4 months ago on Truth, Lies, and Facebook Memes
Regarding number eight - Did you shoot a man in Reno just to watch him die?
@ginidietrich @JayDolan Try me.
1 year, 4 months ago on PR Spam: The Haggler Takes the PR Industry to Task
I will die happy if I never get another infographic pitch for my blog.
@jasonkonopinski @JayDolan "Jason likes Acme Co. Suggested post..."
1 year, 4 months ago on #FollowFriday: Our New Paid Media Manager
@Howie Goldfarb @jasonkonopinski @JayDolan I dunno, some leave me feeling bitter and remorseful about my online life.
Congratulations! Now get back to serving me some of those sweet sweet Facebook ads.
@Howie Goldfarb @belllindsay @JayDolan @biggreenpen The league I'ma part of started in DC and they started a branch down here when a few of the players moved here.
1 year, 4 months ago on Three Secrets to Your Own Success
@belllindsay @JayDolan @biggreenpen Kickball. You would not believe how hardcore my team is.
I'm glad to see that I'm not the only one that was considering what kind of blog post this was going to be after that first list.
And I recently found my crazy sport. Best decision of 2013 for me.
@ginidietrich @JayDolan Well then. Our overall objective is sound: Position Jay Dolan as a social media thought leader. However, we'll need to shift strategy and tactics. We'll use a paid, earned and owned approach to heavy up these next two months, promoting Jay's content to highly influential PR, marketing and social media influencers. We'll tie these tactics back to metrics based on web traffic, speaking engagements and as look at a few social metrics to see if the volume of conversation around Jay increases. We'll do this for the remainder of 2013 and evaluate in 2014 to see how successful this approach is.
That enough strategy there? ;-)
1 year, 4 months ago on Six Ways to Be a Strategic Thinker in PR
If my title is already "Senior Strategist," do I need to be more strategic? ;-)
1 year, 5 months ago on Six Ways to Be a Strategic Thinker in PR
I should try this sometime.
But that might mean I need to spend an hour or two not running Facebook and Twitter ad campaigns.
1 year, 5 months ago on How Content and Social Media Fit into a CEO’s Day
I'm really glad I don't have to be a man. I've been considering being a cat for a while now.
Seriously though, I've been debating about reading this one and now I feel like I need to give it a good read.
1 year, 7 months ago on Lean In: Inspiring, Empowering, and Why You Should Read It
@ginidietrich I'll have my lawyers call your lawyers. ;-)
1 year, 9 months ago on Online Habits: Is Less Really More?
I've been thinking a lot of the same thoughts recently. As I've started writing again, I have to think about, "Is this worth the time I'm putting into it?" and "Is this the level of quality I want to deliver?"
Also, did you copy my art style?
@giesencreative @ginidietrich @JayDolan One just needs to practice daily.
1 year, 10 months ago on Seven Tools for Writing Blog Posts
I write emails every day. Doesn't that count?
I vote for the one that uses my picture.
1 year, 10 months ago on Vote for the Spin Sucks Subtitle
I'm already the most humble person on the internet. No need to stroke my ego.
1 year, 10 months ago on Building a Community: What’s the Secret Sauce?
@HowieG @ginidietrich With great power comes great responsibility. Or something.
And next time I'll recommend someone completely inappropriate. Like Courtney Love.
2 years ago on The Five Stages of Writing a #FollowFriday Post
@biggreenpen Hmm, maybe you're convincing me to actually interact with real people once again.