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@HowieG This is actually an interesting case. A lot of media points have relationships with newswires like the one in this case, 24-7, but technically this isn't an article. They're just giving space to press releases submitted via their partners or subsidiaries (not sure of the actual relationship between 24-7 and EIN, although it looks like one big distribution network/newswire to me).
2 years ago on A News Release is Not an Article and Vice Versa
@yvettepistorio Thanks for your perspective, Yvette. One issue that I would like to put across is that when writing in the form of an article, the announcement can easily get lost in the story - and if journalists can't figure out your angle, they might not cover it in the way you want them to. So there is a bit of a risk involved.
I do agree that press releases don't have to be boring though. In fact, they should get attention and be engaging, but it should always be clear that this is coming from a company, and not an unbiased source, like a journalist. A lot of press release writers like to hide that they're writing on behalf of the company, and that can be confusing for journalists. As long as you strike a balance, feel free to be as creative as you like :)
@ClayMorgan If you can make it work and are able to verify all the information with minimal work, that's great...As long as you perform due diligence before publishing. There are too many cases where people have shared "news" that was fabricated - and we always want to avoid that (this goes for PR and journalism). As long as you have all the bases covered in a nice, balanced piece, definitely do what works for you. I don't think bylines should be added in this case, however. That seems to be toeing the line.
@bradmarley Thanks for the positive feedback! Totally agree with having an announcement of some kind in the quote. All text needs to provide value.