CEO @ Digital Influence Group, a leading social experience activation agency
Great post. Thank you for sharing. Love the microwave analogy. And completely agree with the speed of the moment and your guidance to brands. I wrote about "Snackable Content" on MarketingProfs http://www.marketingprofs.com/articles/2011/5791/snackable-content-the-key-to-engagement
2 years, 5 months ago on Social Media, Collapsed Time, and Our Reactionary Culture
@PamMktgNut I LOVE the "Slow down to Speed Up" mantra. Brilliant. I will undoubtedly use it and will happily tout the source. Thanks for pushing this discussion forward.
2 years, 10 months ago on Stop the Social Puppetry for Klout and Other Influence Metrics!
Love the post. Thank you. And thanks to @rdublife for surfacing the comments. A room of experts is wonderful -- except that it misses the point. My digital agency has grown up with social media at the core, and our clients are CMOs. Guess what? While I would suggest they all get the need to "listen", every single one has a landmine around activation, response, or employees. So, there's confusion and a little bit of chaos. To some organizations, "social = Facebook". To some, they believe it's more for their kids than "their products and services." To others, it's an incredibly important part of the marketing mix. And then there's always that "what would legal say?" thought that pokes them in the back.
That's exactly why we need some reminders. Of the basics that it's all about the customer mindset and true insight. That it's critical to innovate and experiment, and educate their own organization. And if it's not helping with core brand and business metrics, it won't truly be a core part of the organization. Last I checked, being in a service industry means servicing clients. They're not bored of the core elements -- in fact, I'd suggest they're probably clamoring for them more than ever as new people engage and new technology emerges. I say "Bring it".
2 years, 10 months ago on Don’t Tell Me I’m Wasting My Time
Great post. Thank you. Always helpful to get an occasional reality check. I run a digital creative agency, and we have some clients yelling for "targeting klout scores". But it all starts with the customer insight, and where the conversations are taking place -- and how to join those conversations as a brand in a generous way, vs. pushing a message. We always try to guide our clients to think about key influencers and bloggers as a critical part of an activation strategy, but only where it makes sense for the business objective, and only as part of an integrated effort.
And by the way -- your highlighting of the Facebook privacy issue is quite concerning for all of us, especially those of us with kids! Thanks for covering a ton of great points in the post.
good, simple advice. Love the "Thank You" comment --- who would have thought that Mom was always right? Keep them coming...
3 years, 8 months ago on 10 Powerful LinkedIn Tips