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You've hit the nail on the head, Dan! The only way to compete with other businesses is to make sure that you focus on your unique story. That way there's no comparison. It's such a great concept, but so many companies get sucked in to sounding like everyone else. Keep up the great writing!
1 year ago on How Does Your Business Use Content To Differentiate?
I appreciate the detailed steps. I find that often those of us who are in the online marketing world face the "Curse of Knowledge" (from Made To Stick by the Heath Brothers) and that puts a barrier between us and our potential customers. You do a fantastic job of breaking concepts down to their simplest form so everyone can understand it.
I'm working on keeping things simple for explanations of content marketing and my video marketing so it's accessible to all my potential clients. Thanks for leading the way.
I love it!
1 year, 3 months ago on Internal Linking: 9 Best Practices for SEO and Internal Links