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Andy, from the perspective of a B2B business, is there more advantage of having "Pac Man" visitors over "Mario" visitors? It seems as though the more time they spend and the more places they go, the more invested they are in your business. That being said, is there a way to either: 1. Intentionally attract more Pac Mans or 2. Convert the Marios to Pac Mans? Or is it more "once a Mario always a Mario" in your opinion?

2 years ago on Visitor Personas and Video Games


You mention that social media and email newsletters can affect the value of links. Do things like frequent posting to SM sites, and especially retweets by credible sources create more value for a specific link? Also, does google consider a link to a pdf file (via an ftp site for example) irrelevant?

2 years ago on Google Website Rank: How Do Links Work In Google?