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@ginidietrich @HowieG I wonder if you could give a range, such as most of our clients your size start out with a budget of at least $10k per month (insert number). When I talk to clients they have no clue what's realistic. To them, $10k is an enormous amount of cash to spend and they'll weed themselves out and not waste your time. I explain also, even if they have the cash, if they spend too low they're not likely to get great results. And that it takes time, so if they can't sustain the budget for several months then they can't afford it.
8 months, 1 week ago on Seven Reasons You’re Not Ready to Hire a PR Firm
@DickCarlson I've fallen for that trap too. This would make a great blog post.
I'd love some follow up posts, such as
Things to do before you hire a PR firm that talks about how to know you're ready and tips to knowing you are.
The difference between media relations, publicists, PR firms, branding expert, etc. and the average costs/things they can do for you.
I'm unique in that I just write press releases and sometimes the stories are so good that my clients have ended up on the front page of a newspaper or on TV. I have to explain I'm not a full service PR firm and that they likely couldn't afford or wouldn't get very good results if they did. What I think they are asking for is how to improve their sales and business. Laying the foundation for your business is hard long work and its expensive, but you have to do it before you're ready for the next step.
Thanks for the post.