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8. You want to get on Instagram/Twitter/G+ because you keep hearing about how popular it/they are with no real business reason for doing so.
9. You don't have a segmented email list. Heck you don't even have an up-to-date prospect list.
10. You don't think bloggers count as valid "media".
2 years ago on Seven Reasons You’re Not Ready to Hire a PR Firm