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1 and 3 most essential. 1 demands specificity and attention to process and culture. 

1 year, 8 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm

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@LauraPetrolino Love the additions. It's like organizations asking for a strategic plan. To enact. Sustainable strategic planning is a PROCESS.

1 year, 8 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm

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(Shyly typing with bowed head, eyes peaking beneath bangs.) Hello, my name is Chris and I'm a virgin commenter. I'm ready to take my lurker skirt off and dance on the stage...  

1 year, 8 months ago on How Our #FollowFriday Recommendations Work

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