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Great post. Understand your audience, build relationships with that audience, and connect with them regularly with content that matters to them. The foundation that all marketing communications strategy should be built on.
2 weeks, 1 day ago on Business Blogging: Five Reasons You Have No Readers
This post is so timely, because I was just thinking about my own personal LinkedIn strategy for 2015. It's funny because I know LinkedIn is the social network I should spend the most time on, but I don't. I am inspired by the examples you gave and it seems like the network is moving in the right direction to encourage engagement, not just connections.
1 month, 3 weeks ago on Tips to Renew Your LinkedIn Strategy
I would definitely be interested in a Spin Sucks conference, I'd love to meet you and the other crazies in person. Also, I just finished your book yesterday, nice job! I got lots of great ideas and tips from it. Good luck toward your 2015 goals.
1 month, 3 weeks ago on 2015 Business Goals
@WhatsYourAvocad @tnfletch Good suggestions!
1 month, 3 weeks ago on How to Write a Killer Lead
Happy New Year! Thank you for all of useful insights in 2014. I really enjoy following this blog.
1 month, 3 weeks ago on Spin Sucks Brings You: The Best Year Ever!
Excellent post! Engaging the reader from the beginning is so important, but so few in business do it well. Any tips on writing good leads with limited space like on social media outlets? If I have to read "check out our...." one more time on Facebook or Twitter I'm going to lose my mind.
1 month, 4 weeks ago on How to Write a Killer Lead
I think you hit on a couple of good points here for both introverts
and extroverts. I believe a few keys to being a good leader are: 1. To be yourself. (Trying to lead exactly like someone else never works.) 2. Know your strengths and use
them. 3. Know your weaknesses and accept them. Thanks for the post!
1 month, 4 weeks ago on Leadership Skills and Being an Introvert
@ginidietrich I know. It is really sad.
3 months, 4 weeks ago on Adult Bullying is a Problem
What happened to "if you don't have anything nice to say, don't say anything at all." I think for some people it's easier to contribute to the conversation by being mean and critical, rather than taking the time to contribute a new or opposing idea in a thoughtful, respectful and constructive way. Bullying is an approach that never results in positive outcome.
I love the visual of reading marketing content and pr to kids before bedtime. As a working mom it takes multitasking to a new level! I agree with everyone's comments, a good story is only a good story if the reader defines it as so. Start with your customers needs in mind and then build your story around that.
4 months ago on The Five Parts to Brand Storytelling Nearly Everyone Misses
Hi Gini. I have been reading your blog for a couple years now and your most recent posts on PR metrics and ROI are some of my favorite. As a marketing and public relations professional I strongly believe the importance of defining measurable goals and determining ROI for your efforts. I think this so important for non profits to understand because so often they have very limited resources. If they start with the end goal in mind and take the time to assess the ROI on their activity it helps them understand where to best spend their time and money.
4 months ago on PR ROI Means You Have to Do Real Math
Great post, unfortunately writing good sales copy is an art that is lost on many businesses. I would add think about the medium you are writing for. The copy you put in your brochure may not work for the web. Also, think about your font choice, size and color. What may look pretty on paper (or on the screen), may not be easy for your target audience to read.
1 year, 2 months ago on How to Write Non-Salesy Sales Copy
It takes a lot of courage to post this. Many industry leaders are only willing to share the good stuff, the great ideas, and the big wins, but often it's the tough stuff where the real lessons are learned. Because of your honesty you are inspiring others to be better leaders too. Thank you.
1 year, 2 months ago on When a Leader Learns of Unethical Behavior
Great post! I am a big
fan of the social photography trend. Recently I have found it fun to
participate in weekly photo challenges on Instagram and WordPress. It's a great way to connect with others and inspire creativity and community online
through photography. And for a newbie photographers
like me, the weekly challenges get me out the rut of posting my bowl of Cheerios
1 year, 2 months ago on Social Photography: Shoot More, Share More
@rosemaryoneill @ginidietrich @tnfletch @seanmcginnis No bracelets for me yet, but I will be giving my nieces Rainbow Looms for Christmas. I hope to have a few new bracelets to add to my jewelry collection by New Year's!
1 year, 2 months ago on Social Media: Six Ways to Evolve in 2014
Rainbow Looms! My nieces spent all Thanksgiving talking
about them, it’s a top item on their Christmas lists. Before Thursday I had
never heard of them.
Awesome post. I completely agree. Too many businesses these days jump into
social media without a plan. They quickly create a Facebook page or Twitter
account and just start promoting the heck out of themselves forgetting about
the 80/20 rule or engaging their community. As a result their efforts get lost
in the internet clutter. Social media, like all marketing tools, should always
be well thought out and strategic.
Yum that sounds good too! I love any food with cheese really, I'm from Wisconsin I think it's in our DNA!
1 year, 3 months ago on Three Secrets to Your Own Success
I completely agree with your recommendations and I would also add eat healthy for a strong body and mind. (Or at least try to eat healthy some of the time, I am not giving up pizza anytime soon!)
I enjoyed reading this blog post, thank you. I 100% agree on your website analogy, I feel like the work on our website is never done.
I think 2013 has been the rise of the PR professional. Companies big and small, nonprofit organizations, even local governments are seeing the need and investing in a professional to guide their communications strategy across all platforms. I live in a small town and five years ago there were very few jobs in public relations and now I am seeing new positions and opportunities being created all over. Currently the hottest agency in our region is a PR-only firm. It is a really exciting time to be in our industry!
1 year, 3 months ago on Six Digital Media and PR Lessons From 2013
Wonderful advice! As a communications professional a big part of our job is relationship building. The digital landscape has proven to be very tricky territory, even for those who are skilled in the art of relationships. I love this practical tip that is doable for anyone who is serious about making connections and building solid relationships. Thank you!
1 year, 10 months ago on Get Media Attention: Six Tips to Pitch Journalists on Your Own
Good post. Also a lot of brands offer special promotions, presales, and giveaways to help build and reward their online communities.
1 year, 10 months ago on Four Ways to Reward Your Online Community
Funny, I haven't thought about that movie in years! This industry is not for people who can't embrace constant learning and change. At least we never have an excuse to be bored!
1 year, 10 months ago on Public Relations: Lessons from Marty McFly
Thank you for this post. I just started my personal blog about a month ago. This is probably my third (or fourth) attempt over the past few years. I think what gets me stuck is the lack of good info out there on how to get started. Thanks for the tips, this very helpful.
1 year, 10 months ago on Nine Tips to Write a Great Blog Post
@ginidietrich @tnfletch Absolutely, I love Chicago! It's such a fun city!
1 year, 11 months ago on How Our #FollowFriday Recommendations Work
I found your blog a few weeks ago and I'm really enjoying your topical and useful content. I love the #FollowFriday feature and find it so interesting to learn to from others and see what they are doing and creating in the world. I agree the #FF feature on Twitter is very vain and useless for those who are trying to connect with like-minded people who can inspire us. Thanks for sharing great content!