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@ginidietrich @3HatsComm OMG what a good idea!
1 year, 6 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm
@3HatsComm @ginidietrich @Shelley Pringle @i7Chris 3 Hats - I think we all need to do a radio show with Gini and have a "panel" discussion!" Oh what kinds of FUN FUN FUN those conversations could be!
@photo chris AMEN!
@ginidietrich @i7Chris LOL as if! Would you hie someone to work in your company and think that? Hiring - whether it's a new employee - or an agency - requires managerial skills and leadership. The "work" involved changes (ie: you might not be writing those press releases yourself now -> now you are proof reading and providing feedback.)
@Jake Meador You are SO right. In the hotel industry for example, alot of firms will say "oh 100% of our rooms are booked - so we're great." hmmmm not so fast. How much did you have to mark down those rooms to get to 100% occupancy?
I'd add "Are you ready to listen?" There are clients who like the "idea" of having an agency, but sometimes are just not ready to listen to new ideas, ideas outside their comfort zone or to hear conflicting opinions. A good agency will (perhaps kindly, politely and/or gently) suggest that a client's pet idea "could be improved upon" or "may be a better fit once these building blocks are in place" or explain why a tactic might work better in a different industry or for a different company. Be willing to learn and to hear new ideas. The client is the expert at his or her business and/or the expert at his or her industry; but the agency you're hiring is an expert at PR/Mkt/Comm etc. Work together to win.
1 year, 7 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm
Hi Gini - I've been on both sides of the fence: I was a marketing professor for 10 years, bookended by time in Corporate America and marketing agencies (where I now am at.)One of the BIGGEST things I see with entry level employees is the inability to write, the struggle with synthesizing a variety of information from a range of credible sources and applying those insights to a given situation, and understanding that "education" does not stop after graduation ("read, read, read" was one of the best pieces of advice I ever got from one of my very first bosses.)
In fact, at our firm (i7marketing.com), we have a designated intern mentor who takes time each week to "fill in" the professionalism gaps that most college students don't get while in school in addition to the coaching our marketing coordinators provide interns who are working on their accounts.
At the end of the day, hands on experience is vital to students' successful career entry. ;-)
1 year, 7 months ago on Five Skills You Need You Won’t Learn In PR Class
Check out this applicable article: http://careers.guardian.co.uk/careers-blog/facebook-employers-encourage-social-media
1 year, 7 months ago on Treat People Like Adults and You’ll Have High Productivity
Outstanding commentary Gini. I couldn't agree more. And as the landscape continues to change -- more digital natives entering the workplace, IT departments embracing BYOD (Bring Your Own Device) to cut budgets, and company need to increase communications across silos... curtailing access to the internet (no matter how good the intentions) is going to be more and more difficult.