Blogger and social media consultant with Rentping Media.
Great post Gini, reminds me of the blogging that Rod Dreher has been doing lately.
From one post: “Louisiana is a great place to be mediocre. In Washington, everybody is consumed by ambition. They all want to change the world. In Louisiana, you can be not very successful, and that’s okay, because people will still love you and invite you to the crawfish boil.”
His recent book The Little Way of Ruthie Leming, is a really nice balance to all the "lean in" rhetoric going around right now.
1 year, 6 months ago on The Success Trap and Regrets of the Dying
I had one troll that I tolerated at my personal blog for about a month and a half. I gave him a couple warnings, kept asking him to stop, etc. and he just didn't get it (or so he claimed). Finally, I had three different people in one week ask me what was wrong with him. And at that point I knew I needed to do something, so I banned him. He then created a new account and kept posting, so I banned that account to. Never heard from him again. I will give him credit for being persistent though...
1 year, 6 months ago on Seven Tips for Dealing with Online Trolls
Cost is a big one for us too. We had one company recently tell us that they wanted marketing help but "We're already spending (amount) and we really don't want to spend more than that." The amount they quoted was a fraction of what most companies in their field spend on marketing. Instant deal killer right there. We love helping communities, but there is a cost to doing that and if you aren't willing to pay it, we really can't do anything for you.
Another that relates to the lack of goals is that we meet a lot of companies who think because they have average occupancy or average rental rates, they don't need help--even if those five vacant units are costing them three grand a month (which they usually are). So it's not so much that they don't have goals, as that they have really crappy goals, IE "I'm at 95% occupancy, so it's totally fine that I'm leaving $36,000 a year on the table as a result of my 5% vacancy."
1 year, 7 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm
Gini - We're wrestling with how to do our redesign right now. We're trying to create something that is simple, easy to use, and tells people what they need to know instead of giving them the entire mountain of information we think they ought to know. I think we're going to end up with five main buttons at the top (Home, Products, Case Studies, Free Resources, and Blog) and build out from there.
We're in the multifamily industry and something we always tell our clients is that their website needs to be a lease-generating tool. We know how to create websites like that. Now we're trying to figure out how to create a website that generates sales for us. I feel like I see this a lot--companies who know what works for their clients but struggle to figure out how the same principles apply to their own marketing.
1 year, 7 months ago on Website Content Every Organization Needs