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The other key thing that marketers and social media practitioners of all stripes should keep in mind, is that many of the campaigns they come up with depend on the business giving something away either at a discount or free. Of course you can make a case for "rewarding loyalty", i.e. buy 10 coffees, get one free, but these days companies are stressed enough trying to keep profit margins up. The freebie could be the profit margin. Aside from that there is the learning curve and limitation of 24 hours in a day.
2 years, 9 months ago on Social Media Success is About the Wizard, Not the Wand
How about a post on a successful QR campaign with stats? I have had more error messages and useless landing pages that I've begun to doubt that anyone is doing it right.
3 years ago on Does QR stand for Quasi-Ridiculous? (an analysis)