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Not that I haven't been inspired to post lately--just doing too much skimming of even my favorite blogs--but have enjoyed Bob's comments and thoughts here. Will be adding your blog to the list of those I lovingly skim-- read, READ.

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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Great list! Comments can be a goldmine. My last post came out of a conversation on Jo Lynn Deal's small biz marketing group on LinkedIn. 


Not only did the idea for the post come out of those comments, but I also linked to the other blogger's post, which initially sparked the conversation, and I gained insight and a quote for one of my points from Jo Lynn. 


Both added greatly to the post and highlighted their blogs/sites as well.

3 weeks, 2 days ago on 25 Ways to Create Shareable Blog Content

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The truth is, when you blog consistently, you begin to see ideas in everything: In what you read, on television, in the wild, and even in discussions with your peers, your clients, or your friends.

'In the wild' is my favorite place for finding content

3 weeks, 2 days ago on 25 Ways to Create Shareable Blog Content

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Tragic, really. But so true. I see this all the time, and it's sad. I'm working with a new business on its website. The owners were on the ball with getting started early on Facebook and Twitter, but I've been working with them on their website copy pro bono within the timeframe of a few hours of service I donated to a nonprofit silent auction. The owners were the winning bidders, but they will need more than a few hours to get their website content in shape before they open in the fall. 

This is crucial advice you offer here, Jo Lynn.

1 month ago on Why Every Small Business Needs a Marketing Strategist

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The Goldfinch sounds excellent. It has been a long time since I read fiction...used to be all I would read. Thanks for sharing your suggestions. I'm reading a few books simultaneously but am really looking forward to the next in the pile Pearl S. Buck in China.

1 month, 1 week ago on 10 Books To Read This Summer

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Very helpful. Thanks for explaining it in such an interesting way. 


...I need a Merlot...

1 month, 2 weeks ago on Long-Tail Keywords: A Lesson from Winemakers

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@ginidietrich @RobBiesenbach Wow, Gini, I just heard about night circus this weekend. Met an artist that makes jewelry out of junk he finds; biz is called Recyclopath. That has nothing to do with the subject, but that fact that a man who makes rings out of Barbie heads recommended the book made it a little more intriguing.

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay This made me laugh out loud. Oh, I mean LOL.

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@JoeCardillo Sounds intriguing. I actually love YA, although I usually read more YA fantasy. Funny what you find out later about your HS classmates. :)

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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I just bought Pearl S. Buck in China, which I want to read b/c The Good Earth had a deep impact on me. Speaking of books by friends, I recently read When Others Shuddered by my longtime friend and a former Moody prof Jamie Janosz. Great insight into the lives of eight tough women who made a difference in Chicago's early days. 

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@LauraPetrolino Unbroken has been sitting Unread in my book stack, ugh!

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@RobBiesenbach Our pastor, who looks like Nikki Sixx, recommended Stanley's book. I'm buying it for my brother for his bday. Glad to hear you like it...

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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Good morning, everyone! Interesting recommendations, Gini. I loved your synopsis of The Hard Thing... 


I recently shared this quote on Facebook that echoes that message and a testimonial I often hear from writers who didn't give up.  

1 month, 2 weeks ago on Summer Reading: Five Novels and One Business Book

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@jolynndeal Any plans for a how-to on the best way to utilize the Keyword Planner? ;)

1 month, 3 weeks ago on How to boost your organic SEO ranking on Google

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Lots of helpful points, Jo Lynn, thank you. It's easy to get lost in the crowd.I definitely write for my prospective customers and could take that second piece of advice and see if I need to edit more for the search engines. That's a great rule of thumb...

1 month, 3 weeks ago on How to boost your organic SEO ranking on Google

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Hi, Abbie. Great glimpse into why Gini likes you so much.

1 month, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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Job #3: Working as the assistant public relations director at the Fiesta Bowl. It was the last Thursday in July 1991 and the executive director spent the day firing all the assistant directors.  But on Monday he called and asked if I would freelance for them through the football season.  I said yes and decided I’d start my own business, which is what eventually led to me to HMA Public Relations.

Love your bio!

1 month, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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I knew any position I took from that point forward needed to fit me as much as I needed to fit it.

This is going on the cubicle (ack, bleh) wall.

1 month, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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What an awesome opportunity, Ken. As a fellow lover of local, I wish you many blessings on your new path.

1 month, 4 weeks ago on Change is in the Air at Inkling Media

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Hello, Gwen, enjoyed your answers. I love what you said about putting forth a message that is honest and true. Yes, it erodes the brand and something inside of us. 

2 months ago on The Spin Sucks Inquisition: Gwen Moran

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What incredible work she does! I was just on her site. The takeaways your share are perfect (and I just noticed you linked to my guest post, thx!). I am attracted to simple, clean and calm sites...maybe b/c of digital overload. Her site complements her work and that allows, as you mentioned, her art to speak for itself. I feel that's more of a challenge with sites that are more copy heavy. And I might be missing out on ads on my site, but I agree with you...if there are too many on a site, I don't stay for long.

2 months ago on Marketing Success: Replace digital overwhelm with simplicity

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@LSSocialEngage  I've had the same experience. On the few days I am allowed to work from home, I am far more productive...and still answer emails. 


But when I'm freelancing, I might be working at 11pm or 6am (OK that's also b/c I'm at the office during the day...). But the freelance writing becomes more a part of my life than a block of time I cram life around. 


What Gini does seems to allow for people to have balance--or maybe I would say a harmonious melding? :) of work and life. 


2 months, 1 week ago on Run a Virtual Company with these Seven Tips

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I suck at dancing, I hate olives and blue cheese (but love goat cheese), and I’ve never seen Jaws (or Mad Men).

Love Wallander!

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer

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@biggreenpen @JayBaer Ha! That was my first thought, too! Can you get a kid down that thing? I always wanted a secret passageway in my house.

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer

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@JayBaer @biggreenpen That depends on whether it's the kind of chute you can use for GI Joe adventures. That can be better than pizza.

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer

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@ginidietrich He spoke to biz students and local business people at Trinity (Palos Heights), the liberal arts college where I work.

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer

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I agree with @biggreenpen. Appreciate your answer to the 10-year question, too. I recently heard Marc Malnati (of famed Chicago pizza Lou Malnati's) speak. When asked the measure of his success he immediately listed a long and happy marriage, three kids who loved God, and an incredible team of people to work with. Definitely worth sticking around another 10 years for.


Nice to learn more about you!

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer

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Here’s the point I’m getting to: The digital marketing world is filled to the brim with people who have no idea what they are doing, charlatans, and spin (sucks) doctors trying to pass themselves off as a guru, ninja, Jedi, or some other putrid synonym for expert, which they are not, and they know it because they can’t bring themselves to say “expert.”

Uh, oh. But what about my nunchuck skills?

2 months, 2 weeks ago on The True ROI of Digital Marketing

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So I was doing the same thing this morning, reading for way too long in bed, yay!


In regards to the NEWS release story, because I come from a journalism background I tend to write my releases like news stories, and accuracy counts in one as much as another. Looking forward to the Atlantic article.


I'm reading The Art of Spiritual Writing by Vinita Hampton Wright, a long-time editor at Loyola Press. I met her at a writing workshop last year at a local convent. She has some insightful things to say about writing with authenticity, which she calls a "lovely" word that has become "overused and worn out." Although the book's focus is on spiritual writing, I haven't found anything that in some way doesn't apply to great writing, period. 


Favorite line so far: "I may claim that I'm being authentic, but really...I'm leaking emotional response minus the discipline of careful analysis." Definitely a blog post for me in there.

2 months, 2 weeks ago on A Reading Assignment: Five Articles You Should Read this Week

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The book was A Wrinkle in Time by Madeline L’Engle. When I finished it, I decided I’d spend the rest of my life writing, and I’ve never regretted that decision.

That book affected me in the same way, Clay. Years later, when I was going through one of the most difficult times in my life, I packed up my childhood copy and wrote a letter to Madeleine with a thank you and request for her to sign it. She did, God bless her with Tesser well, Amanda.

2 months, 4 weeks ago on The Three Things, Edition…Farewell

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I truly felt honored to be a part of this and was showing an author friend of mine what an incredible job you and your team did of equipping us for launch week. I also appreciate the occasional reminder to keep talking about the book...as @katefinley mentioned, it's not over. Forge ahead, Gini.

3 months ago on The Spin Sucks Brand Ambassador Program: A Case Study

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@KenMueller @andilit  That would be great. I just ordered the Kindle edition. Looking forward to reading...



3 months ago on 7 Non-Business Books to Help You Up Your Business Game

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Cool list, Ken. I'm really interested in God's Whisper Farm. We're thinking about a move one day to NC for some of the same reasons, although we've considered more so a place for teens to come for writing and gardening workshops. And I have this dream of writing on a deck with a view of something besides the next condo building. Thank you for your recommendations!

3 months ago on 7 Non-Business Books to Help You Up Your Business Game

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My son sent me the mom video in the middle of the night last week, and I was going to forward it but thought, ah, bet Gini already saw it. 

P.S. I used to like owls.

3 months ago on Gin and Topics: Happy Owls, Happy Artists, and Happy Moms

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Alternate text is important. I didn't realize this years back when I started my first blog. I recommend that bloggers check past posts and edit items such as the alternate text to also make those older posts more searchable...something I'm currently doing with my first blog.

I don't always add calls to action on my small biz marketing blog, so thank you for the reminder of the importance of that!

3 months, 1 week ago on If You Want More People to Read your Blog, Read this

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@jolynndeal @CereusArt  Thanks, Jo Lynn, I missed the docs during my quick read this morning! I'm on Google+ but not as a "business" since I freelance in addition to my other job. I'm sure there is much more I could be doing. Looking forward to checking out the downloads.

3 months, 1 week ago on Why Every Small Business Needs a Google+ Page

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Hi, Dana...It's always good to hear from small business owners who appreciate the value of social media. And keeping up with it when you're also running a business is daunting. I haven't taken advantage of Google+ as much as I should, but your post is motivating! 


3 months, 1 week ago on Why Every Small Business Needs a Google+ Page

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Love the picture and learning more about you, Lindsay. I had the same reaction to the "die 10 years sooner" question when I first read it. Contemplating an answer took a year off of my life.

3 months, 2 weeks ago on The Spin Sucks Inquisition: Lindsay Bell

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Good morning, Mitch. Thanks for everything you shared. The inquisition can be tough.

3 months, 3 weeks ago on The Spin Sucks Inquisition: Mitch Joel

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Very happy for you!

3 months, 3 weeks ago on Spin Sucks (the Book) is Here!

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@ginidietrich That's interesting. I realize it's a huge commitment to spend time and energy interacting with readers, and you all do a wonderful job. I also believe what you do here also goes deeper. Your interactions speak to your character and the character of the great team you lead. 

3 months, 4 weeks ago on Why We Won’t Shut Off Blog Comments

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@jasonkonopinski  Good point and same for me. I've only commented a couple of times, usually to compliment the writer. I look at their posts as informational but never considered the blog a community.

3 months, 4 weeks ago on Why We Won’t Shut Off Blog Comments

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While it depends on the blog, in general, the only thing worse than no comments is a comment section the blogger never comments in. Spin Sucks sets out to be a community and achieves that because the Spin Sucks folks don't leave the rest of us out here to "talk amongst ourselves." 

3 months, 4 weeks ago on Why We Won’t Shut Off Blog Comments

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Hi Eleanor, looks like you survived! Did Gini put you on a rack for the interview? Either way, love this.

4 months ago on The Spin Sucks Inquisition: Eleanor Pierce

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This is a very interesting--I mean, robust--post. 


I wonder if the hesitancy to ask for a raise varies depending on whether a person works in for profit/nonprofit. Because they are working for the "common good" and such organizations are always on a tight budget, employees--both men and women--may be more reluctant to ask for a promotion or raise. 

4 months ago on Lean into Office Politics: Why You Should Control Your Own Destiny

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Very interesting situation and great points on the PR perspective. Humor is one of those tricky things even when you know your audience. But Seth also needed to be true to who he is. It's a challenge to find the balance between who your audience may be and who you are as a person and communicator. Thanks for delving into this multi-layered scenario.

4 months, 1 week ago on PR Takeaways from Rogen’s Senate Subcommittee Speech

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@ginidietrich So all the preserves were closed except one, and the trail was still packed with ice and snow, but I still managed a short hike. IT WILL GET BETTER!

4 months, 1 week ago on Gin and Topics: One Degree from Kevin Bacon, President Obama, and Thor

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Whoa, I've never had an ad startle me then make me laugh out loud. Not that beans haven't disturbed me in the past. And, yes on the weather today, Gini. Going for a hike at Swallow Cliffs...gotta love Cook County's forest preserves.

4 months, 1 week ago on Gin and Topics: One Degree from Kevin Bacon, President Obama, and Thor

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