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Would you add to #1 a crisis communication plan? Maybe not a crisis in terms of a tragic event but rather situations that could potentially damage a company brand.

5 days, 2 hours ago on 6 Questions A Social Media Manager Should Ask Before You Hire Them

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I love learning something new. Very interesting post, Laura. I'm with @biggreenpen. The three categories are spurring me to think even more deeply about the type of message I'm sending. 


Do you have examples that came to mind for each category?

5 days, 5 hours ago on Three Approaches to Effective Brand Storytelling

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@DwayneAlicie Yes on the communication. Sometimes we wait too long and then our communications explode out of our mouths. I had a similar meltdown once in a meeting. I think I ran to the bathroom then, too.

1 week, 3 days ago on The Spin Sucks Inquisition: Dwayne Alicie

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I wish I would have thought of the whole texting from the bathroom thing when I met Gini, Laura, Jason and other great Spin Sucks people at Content Jam 2013. I was so excited to finally meet IRL then hardly said a word b/c the shy thing that I thought I pretty much conquered kicked in. I may have been more interesting if I had stayed in a nice comfy stall. But I did last long enough to find out that @jasonkonopinski gives great hugs.


But anyway, this was a super inquisition, and I appreciate a good story, especially one that involves thinking something isn't your job. I would argue, however, that certain boundaries have to be set so that you can do the best job possible in the position you're hired for and gifted at. And also to maintain your sanity. :)

1 week, 3 days ago on The Spin Sucks Inquisition: Dwayne Alicie

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@rosemaryoneill That's what I was ranting about in my comment. I'm not sure how it works, but I'm wondering if they get points for every level they reach in the call. Like 1 point for getting their questionnaire answered, 2 for getting my email address, 300 for not getting hung up on...

1 week, 4 days ago on Media Relations Done Well: Ten Ways to Personalize

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@ginidietrich @belllindsay Ha, then you would have loved the moment she then called my colleague and he jumped out of his chair, pointed at me menacingly, and made a mad face. Like it was my fault she called him next!

1 week, 4 days ago on Media Relations Done Well: Ten Ways to Personalize

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What you're talking about here takes effort, but some PR people just want to be able to say, yep, I contacted a bazillion people, did my job. 


Our mar com office gets calls from a media/sales person who makes the rounds from one person to the next, never bothering to note that "Amanda said she doesn't handle the IT budget for the entire organization, check" or "They said they don't use that tool, check." Instead she just keeps pitching whatever. 


Yesterday I even tried to have a human conversation with her, and she kept trying to get me to answer her questions with one word instead of actually listening to me. "So your answer is 'undecided'?" Oh, no, lady. I've definitely decided. 


I have a small list of media contacts, not hundreds or thousands, and I've worked hard to build it and nurture those relationships, because that's what they are, relationships. Two way streets.


I've said this here before, but starting in the newspaper industry was the best education for me today in PR. Love this post, Gini.

1 week, 4 days ago on Media Relations Done Well: Ten Ways to Personalize

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@Digital_DRK Wow, that sounded even better with an accent than I imagined.

2 weeks, 3 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@Digital_DRK Wow, that sounded even better with your accent than I imagined.

2 weeks, 3 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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A cool accent and West Side Story karaoke? Gini! Do over on this inquisition; yes, to the video, and I think Darryl should be kayaking. Great to learn more about you, Darryl. Loved the spin analogy. 

2 weeks, 3 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@Marissa I agree. There is the safety of knowing, at least on paper, you don't HAVE to change certain things, but this is a great exercise for considering options you may not have considered.

3 weeks ago on Five Tips for When Your Small Business is Your Second Job

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@jolynndeal I noticed that after I commented, but "evergreen" is a testament to valuable posts. And I would LOVE to work on a project together.

3 weeks ago on Five Tips for When Your Small Business is Your Second Job

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You know how you can go to church and feel like the sermon was "meant" for you. You have to know this post came just at the right time for me! Building more relationships and exploring the potential for expanding the ones I have will definitely be my focus over the next few months. THANKS for these wonderful guidelines.

3 weeks ago on Five Tips for When Your Small Business is Your Second Job

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I love a good story and you wove this one into your post beautifully. And I don't even like basketball. 


I have to say I took this one personally, especially in regard to the idea of taking smart risks. I've been working on a post about my theme for the year, which--first time saying this anywhere--is Be Courageous. As I make plans to go into my small business full time, I can attest to what you said: ...if you aren't a bit scared, you aren't living up to your full potential. And the letting go part. Yep, at some point you have to let the ball fly. 


Awesome, Laura.

3 weeks, 4 days ago on Growing a Business: The Jump Shot Strategy

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@ginidietrich Is there a way to reset my password? It's so ninja I can't remember it.

3 weeks, 4 days ago on How to Write Blog Posts that Get Read and Shared

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I'll give this "get your blog read" thing another go, but only because it's you.

3 weeks, 4 days ago on How to Write Blog Posts that Get Read and Shared

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@biggreenpen Thanks! I imagine @ginidietrich may be crying at random triggers like I have been!

4 weeks ago on Losing a Valuable Team Member is Hard

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@belllindsay Change is good, especially when decisions are based on values first, like friendship. Good words, Lindsay.

4 weeks ago on Losing a Valuable Team Member is Hard

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This may be worse than empty nest syndrome, which I am experiencing as we speak as my youngest goes off to mission work in N. Africa. I hope you do not go to Africa, Lindsay, but I do hope you find your joy. I am sad for Gini, the Spin Sucks crew, and the community, although I know good things still await all of you! Best to you, Lindsay!

4 weeks ago on Losing a Valuable Team Member is Hard

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@Howie Goldfarb Not so much here in the Chicago area. There is one store I know of, so getting Krispy Kremes was always a special treat...of course, until they ended up in grocery stores, which took some of the "special" out of it. They also used to give everyone a free donut, still warm out of the fryer. Talk about some good advertising.

1 month ago on Newsjacking: The Good, the Bad, and the Super Bowl

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Fun and smart post. Love the Krispy Kreme tweet and the Brooks response to the MLK tweet. Great examples of what to do and not to do.

1 month ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@ginidietrich Fine. But don't start calling me "Grasshopper." 

1 month, 2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea

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#1 is especially thought provoking and the answer drives how you word your website. In regard to #3, we found the same high percentage in nonprofit...women most often decided if and how much to donate. That would be a post in itself!


1 month, 2 weeks ago on Five Questions You Need To Answer About Your Target Audience

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I'm a winger, too. I used these cluster diagrams in my writing classes as a student and (much) later as a professor...but never for my blog. Silly me.

1 month, 2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea

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Absolutely a wonderful visit! And a great example of building relationships--both personal and professional.

This is excellent advice for phone contact with clients!

1 month, 3 weeks ago on 8 Game-Changing Steps To Turn Blog Followers Into Clients

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Happy New Year (almost) to the team and all the crazies...

2 months ago on Spin Sucks Brings You: The Best Year Ever!

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Great tips and examples! The same question as the one @tnfletch asked came to my mind regarding limited space. Usually I have about one or two sentences to connect with the customer in a trade mag or marketing piece because technical and sales folks want to make sure all the product detail is included. I just finished an editorial for a trade mag this morning (before reading your post, ack!), but I feel inspired to try a bit more storytelling in the next project. Thank you!

2 months ago on How to Write a Killer Lead

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@nataliepetitto I think you're right about the "distrust." In both virtual offices (and freelancing), you develop a "swift trust" with employees/vendors who deliver.


People never ask artists how many hours they worked on a painting; the value is in the final product that has been crafted. That is one of the reasons I love to freelance write. My client cares about my completing high quality work by the deadline. He doesn't care if I put in 8 hours at a desk or three hours late at night in my robe to accomplish that. :) 

2 months ago on Planning Your Virtual Business to be a Success

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Looks like a great list and some good vacation reading. Guess I can leave Game of Thrones, Book 1, at home. :)

2 months, 2 weeks ago on Nine PR Blogs to Read

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@belllindsay I tried yesterday but couldn't...giving it another shot.

2 months, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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@Eleanor Pierce Funny. That's what happens when you comment quickly while you're at work! :\ 

2 months, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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Lindsay, this is great. Brings back a lot of memories for me. Opening one present on Christmas Eve, third degree burns from the Easy Bake, etc. I tried to carry a lot of my childhood tradition over to my little family. A divorce caused me to have to start a few new traditions when my two girls and I moved into our own place when they were in jr. high and high school. Because you tend to lose stuff and accumulate other stuff during big transitions, our crèche now includes two raccoons, three baby Jesuses (Jesi?), and a Santa Pez wiseman. But since everyone is welcome at the manger, adding new characters has become a tradition. Merry Christmas!


2 months, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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@blfarris Nice post!

3 months, 1 week ago on The Grateful Challenge

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I'm thankful for the encouragement. :) I've been journaling about this lately, and recently read an interesting article on Brain Pickings about the benefits of focusing on gratitude. Grateful for all I've learned here and the positive people! Happy Thanksgiving week!

3 months, 1 week ago on The Grateful Challenge

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Paula! You inspired me to add tiny post-its to my current cubicle drishti (I didn't even know there was a Sanskrit name for it!). 

3 months, 2 weeks ago on The Dharana of Planning

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This was just fun. I always admire people who can rock lipstick. I've never progressed farther than Chapstick.


And, yes, on Google. When a company becomes a verb in our everyday vocab, that's scary. 

3 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati

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A lot of great info here, Jennifer. I encounter so many businesses who haven't yet realized the value of engaging in social let alone learned the basics. In fact, I talked to someone recently who said the company president doesn't see the need for a website.

3 months, 3 weeks ago on A Guide To Small Business Social Media Etiquette [Infographic]

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You have to have a big heart for it to be so obvious to so many people who haven't even met you in person. I've admired Paula and her passion for others since I "met" her here on Spin Sucks.


Love every beautiful inquisition answer! 

3 months, 3 weeks ago on The Spin Sucks Inquisition: Paula Kiger

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I've actually said the same phrase out loud, Ken. But you're right that we are all influencers in some sense.

I was reminded of this yesterday when asked to review the portfolios of college seniors. Sometimes you don't realize the depth and breadth of your knowledge until you share it with young people. They scribbled notes, asked questions, and one student later sought me out and asked me to review his work more closely. That's a humbling experience. And it brought me joy. I've had the brief flush of influencer "success" when a tweet or blog post is noticed by a larger audience or one of the "biggies," but it's fleeting. Fun but fleeting. 

If our intention is to "be an influencer" rather than sharing our knowledge to help others, you're right, we are striving for the wrong thing.

3 months, 3 weeks ago on The Problem with Social Media; or, Why I Don’t Seek to be an Influencer

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@butterfly_89000 It also keeps my brain from exploding.

3 months, 3 weeks ago on How to Find the Right Content Distribution

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Great breakdown and interesting, tho not surprising, stat on actual readers. I set a rule for myself that if I was going to be on Twitter, I wouldn't share anything I hadn't read. That makes for less tweets from me but for more valuable sharing. 


And I learn stuff, too.

3 months, 3 weeks ago on How to Find the Right Content Distribution

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@belllindsayYes! Of course, I didn't get a fraction of what I circled, but there was joy in the mere anticipation.

3 months, 3 weeks ago on Planning: The Good, Bad, and the Ugly

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@corinamanea Same for me.

3 months, 3 weeks ago on Planning: The Good, Bad, and the Ugly

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This post reminds me of the Sears Christmas catalog I used to sit with for hours and circling what I wanted. Thanks, Lindsay! Santa is real, Santa is real!!!

3 months, 3 weeks ago on Planning: The Good, Bad, and the Ugly

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Hi, Kerry! Another great interview, Gini. I stayed off my personal Facebook for a long time even though I'm the social media manager for a small college. I became active again as a way to share my writing and reconnect with more friends but decided I wasn't going to unless each post added some kind of value. That's made it much more enjoyable...for me anyway. And, yes, BUFFY!!

5 months, 1 week ago on The Spin Sucks Inquisition: Kerry Gorgone

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Putting an end to strategic deception! Restoring the integrity of our profession! Faster than a speeding cyclist! 


Happy, happy birthday, Gini, and everyone at Spin Sucks!

5 months, 3 weeks ago on Happy Birthday, Spin Sucks!

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I liked when Canva added the Google+ cover. Looks like they just added a Twitter post template, too. Helpful post, Jess, and LOVE the examples. :)

5 months, 3 weeks ago on Five Must-Have Free Visual Marketing Tools

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Off the top...

To Kill a Mockingbird

The Mists of Avalon

The Chronicles of Narnia

A Wrinkle in Time

Traveling Mercies

Bird by Bird

The Hobbit

(Everything by Flannery O'Connor)

Of Human Bondage

The Good Earth (now reading Pearl Buck in China, wow)


11. Yes, the Potter books!

5 months, 4 weeks ago on Read a Book Day is September 6

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@ginidietrich Is that where instinct and passion comes in? I've written a couple times about setting goals but not without mentioning that goals--at least personal ones--should be based on values. What drives us to be persistant even when our efforts appear to amount to 0? Some force must drive us that we may not even recognize at the time. (Like insanity.)

6 months, 1 week ago on Two Lessons from Most Commented on Blog Posts

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My favorite stat is the one about zero comments. Zero. And, yep, the lesson is persistence, but persistence plus quality content plus distribution to the right audiences. (I learned that last part from @ClayMorgan.)

6 months, 1 week ago on Two Lessons from Most Commented on Blog Posts

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