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@blfarris Nice post!

4 days, 5 hours ago on The Grateful Challenge

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I'm thankful for the encouragement. :) I've been journaling about this lately, and recently read an interesting article on Brain Pickings about the benefits of focusing on gratitude. Grateful for all I've learned here and the positive people! Happy Thanksgiving week!

4 days, 9 hours ago on The Grateful Challenge

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Paula! You inspired me to add tiny post-its to my current cubicle drishti (I didn't even know there was a Sanskrit name for it!). 

1 week, 3 days ago on The Dharana of Planning

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This was just fun. I always admire people who can rock lipstick. I've never progressed farther than Chapstick.


And, yes, on Google. When a company becomes a verb in our everyday vocab, that's scary. 

2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati

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A lot of great info here, Jennifer. I encounter so many businesses who haven't yet realized the value of engaging in social let alone learned the basics. In fact, I talked to someone recently who said the company president doesn't see the need for a website.

3 weeks ago on A Guide To Small Business Social Media Etiquette [Infographic]

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You have to have a big heart for it to be so obvious to so many people who haven't even met you in person. I've admired Paula and her passion for others since I "met" her here on Spin Sucks.


Love every beautiful inquisition answer! 

3 weeks ago on The Spin Sucks Inquisition: Paula Kiger

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I've actually said the same phrase out loud, Ken. But you're right that we are all influencers in some sense.

I was reminded of this yesterday when asked to review the portfolios of college seniors. Sometimes you don't realize the depth and breadth of your knowledge until you share it with young people. They scribbled notes, asked questions, and one student later sought me out and asked me to review his work more closely. That's a humbling experience. And it brought me joy. I've had the brief flush of influencer "success" when a tweet or blog post is noticed by a larger audience or one of the "biggies," but it's fleeting. Fun but fleeting. 

If our intention is to "be an influencer" rather than sharing our knowledge to help others, you're right, we are striving for the wrong thing.

3 weeks ago on The Problem with Social Media; or, Why I Don’t Seek to be an Influencer

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@butterfly_89000 It also keeps my brain from exploding.

3 weeks, 1 day ago on How to Find the Right Content Distribution

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Great breakdown and interesting, tho not surprising, stat on actual readers. I set a rule for myself that if I was going to be on Twitter, I wouldn't share anything I hadn't read. That makes for less tweets from me but for more valuable sharing. 


And I learn stuff, too.

3 weeks, 1 day ago on How to Find the Right Content Distribution

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@belllindsayYes! Of course, I didn't get a fraction of what I circled, but there was joy in the mere anticipation.

3 weeks, 2 days ago on Planning: The Good, Bad, and the Ugly

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@corinamanea Same for me.

3 weeks, 2 days ago on Planning: The Good, Bad, and the Ugly

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This post reminds me of the Sears Christmas catalog I used to sit with for hours and circling what I wanted. Thanks, Lindsay! Santa is real, Santa is real!!!

3 weeks, 2 days ago on Planning: The Good, Bad, and the Ugly

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Hi, Kerry! Another great interview, Gini. I stayed off my personal Facebook for a long time even though I'm the social media manager for a small college. I became active again as a way to share my writing and reconnect with more friends but decided I wasn't going to unless each post added some kind of value. That's made it much more enjoyable...for me anyway. And, yes, BUFFY!!

2 months ago on The Spin Sucks Inquisition: Kerry Gorgone

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Putting an end to strategic deception! Restoring the integrity of our profession! Faster than a speeding cyclist! 


Happy, happy birthday, Gini, and everyone at Spin Sucks!

2 months, 2 weeks ago on Happy Birthday, Spin Sucks!

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I liked when Canva added the Google+ cover. Looks like they just added a Twitter post template, too. Helpful post, Jess, and LOVE the examples. :)

2 months, 2 weeks ago on Five Must-Have Free Visual Marketing Tools

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Off the top...

To Kill a Mockingbird

The Mists of Avalon

The Chronicles of Narnia

A Wrinkle in Time

Traveling Mercies

Bird by Bird

The Hobbit

(Everything by Flannery O'Connor)

Of Human Bondage

The Good Earth (now reading Pearl Buck in China, wow)


11. Yes, the Potter books!

2 months, 3 weeks ago on Read a Book Day is September 6

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@ginidietrich Is that where instinct and passion comes in? I've written a couple times about setting goals but not without mentioning that goals--at least personal ones--should be based on values. What drives us to be persistant even when our efforts appear to amount to 0? Some force must drive us that we may not even recognize at the time. (Like insanity.)

3 months ago on Two Lessons from Most Commented on Blog Posts

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My favorite stat is the one about zero comments. Zero. And, yep, the lesson is persistence, but persistence plus quality content plus distribution to the right audiences. (I learned that last part from @ClayMorgan.)

3 months ago on Two Lessons from Most Commented on Blog Posts

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@jolynndeal Yes, as you said, it depends on how you're using it. I get very distracted if someone seems to be doing something on a phone that doesn't have to do with a meeting. 

These are good suggestions, however, for ways to use it constructively.  

3 months, 3 weeks ago on Five Reasons You Should Use Your Phone During a Meeting

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Thanks, Jo Lynn. Always learn from your posts!

Phone usage in meetings depends on your work culture, too. Most of my work is in higher ed, and perhaps it's a holdover from being annoyed with students who are on their phones/computers in the classroom (and the majority are not taking notes!), but phone usage during meetings seems frowned upon.

I've definitely shared information/pics via social media when a meeting is more of an event and something said by a speaker may be of interest to a wider audience than those in attendance.

3 months, 3 weeks ago on Five Reasons You Should Use Your Phone During a Meeting

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@markwschaefer My kids, too. I'm glad they kept the habit of writing out their thanks. Good to learn more about you today.

4 months ago on The Spin Sucks Inquisition: Mark Schaefer

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My mother always taught me to write thank you notes. Now my kids do, and they and their friends write letters to each other. On paper, crazy. It's personal and meaningful, and it takes time. Do you have your thank you framed, GIni? 


I was just amazed that Mark thanked me for a recent comment and Twitter share. How do you keep up with it, Mark???



4 months ago on The Spin Sucks Inquisition: Mark Schaefer

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Not that I haven't been inspired to post lately--just doing too much skimming of even my favorite blogs--but have enjoyed Bob's comments and thoughts here. Will be adding your blog to the list of those I lovingly skim-- read, READ.

4 months, 2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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Great list! Comments can be a goldmine. My last post came out of a conversation on Jo Lynn Deal's small biz marketing group on LinkedIn. 


Not only did the idea for the post come out of those comments, but I also linked to the other blogger's post, which initially sparked the conversation, and I gained insight and a quote for one of my points from Jo Lynn. 


Both added greatly to the post and highlighted their blogs/sites as well.

5 months ago on 25 Ways to Create Shareable Blog Content

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The truth is, when you blog consistently, you begin to see ideas in everything: In what you read, on television, in the wild, and even in discussions with your peers, your clients, or your friends.

'In the wild' is my favorite place for finding content

5 months ago on 25 Ways to Create Shareable Blog Content

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Tragic, really. But so true. I see this all the time, and it's sad. I'm working with a new business on its website. The owners were on the ball with getting started early on Facebook and Twitter, but I've been working with them on their website copy pro bono within the timeframe of a few hours of service I donated to a nonprofit silent auction. The owners were the winning bidders, but they will need more than a few hours to get their website content in shape before they open in the fall. 

This is crucial advice you offer here, Jo Lynn.

5 months, 1 week ago on Why Every Small Business Needs a Marketing Strategist

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The Goldfinch sounds excellent. It has been a long time since I read fiction...used to be all I would read. Thanks for sharing your suggestions. I'm reading a few books simultaneously but am really looking forward to the next in the pile Pearl S. Buck in China.

5 months, 2 weeks ago on 10 Books To Read This Summer

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Very helpful. Thanks for explaining it in such an interesting way. 


...I need a Merlot...

5 months, 3 weeks ago on Long-Tail Keywords: A Lesson from Winemakers

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@ginidietrich @RobBiesenbach Wow, Gini, I just heard about night circus this weekend. Met an artist that makes jewelry out of junk he finds; biz is called Recyclopath. That has nothing to do with the subject, but that fact that a man who makes rings out of Barbie heads recommended the book made it a little more intriguing.

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay This made me laugh out loud. Oh, I mean LOL.

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@JoeCardillo Sounds intriguing. I actually love YA, although I usually read more YA fantasy. Funny what you find out later about your HS classmates. :)

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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I just bought Pearl S. Buck in China, which I want to read b/c The Good Earth had a deep impact on me. Speaking of books by friends, I recently read When Others Shuddered by my longtime friend and a former Moody prof Jamie Janosz. Great insight into the lives of eight tough women who made a difference in Chicago's early days. 

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@LauraPetrolino Unbroken has been sitting Unread in my book stack, ugh!

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@RobBiesenbach Our pastor, who looks like Nikki Sixx, recommended Stanley's book. I'm buying it for my brother for his bday. Glad to hear you like it...

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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Good morning, everyone! Interesting recommendations, Gini. I loved your synopsis of The Hard Thing... 


I recently shared this quote on Facebook that echoes that message and a testimonial I often hear from writers who didn't give up.  

5 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@jolynndeal Any plans for a how-to on the best way to utilize the Keyword Planner? ;)

5 months, 4 weeks ago on How to boost your organic SEO ranking on Google

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Lots of helpful points, Jo Lynn, thank you. It's easy to get lost in the crowd.I definitely write for my prospective customers and could take that second piece of advice and see if I need to edit more for the search engines. That's a great rule of thumb...

5 months, 4 weeks ago on How to boost your organic SEO ranking on Google

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Hi, Abbie. Great glimpse into why Gini likes you so much.

6 months ago on The Spin Sucks Inquisition: Abbie Fink

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Job #3: Working as the assistant public relations director at the Fiesta Bowl. It was the last Thursday in July 1991 and the executive director spent the day firing all the assistant directors.  But on Monday he called and asked if I would freelance for them through the football season.  I said yes and decided I’d start my own business, which is what eventually led to me to HMA Public Relations.

Love your bio!

6 months ago on The Spin Sucks Inquisition: Abbie Fink

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I knew any position I took from that point forward needed to fit me as much as I needed to fit it.

This is going on the cubicle (ack, bleh) wall.

6 months ago on The Spin Sucks Inquisition: Abbie Fink

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What an awesome opportunity, Ken. As a fellow lover of local, I wish you many blessings on your new path.

6 months ago on Change is in the Air at Inkling Media

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Hello, Gwen, enjoyed your answers. I love what you said about putting forth a message that is honest and true. Yes, it erodes the brand and something inside of us. 

6 months, 1 week ago on The Spin Sucks Inquisition: Gwen Moran

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What incredible work she does! I was just on her site. The takeaways your share are perfect (and I just noticed you linked to my guest post, thx!). I am attracted to simple, clean and calm sites...maybe b/c of digital overload. Her site complements her work and that allows, as you mentioned, her art to speak for itself. I feel that's more of a challenge with sites that are more copy heavy. And I might be missing out on ads on my site, but I agree with you...if there are too many on a site, I don't stay for long.

6 months, 1 week ago on Marketing Success: Replace digital overwhelm with simplicity

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Thank you!

6 months, 1 week ago on Is the Age of the Independent Blogger Really Over?

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@LSSocialEngage  I've had the same experience. On the few days I am allowed to work from home, I am far more productive...and still answer emails. 


But when I'm freelancing, I might be working at 11pm or 6am (OK that's also b/c I'm at the office during the day...). But the freelance writing becomes more a part of my life than a block of time I cram life around. 


What Gini does seems to allow for people to have balance--or maybe I would say a harmonious melding? :) of work and life. 


6 months, 2 weeks ago on Run a Virtual Company with these Seven Tips

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I suck at dancing, I hate olives and blue cheese (but love goat cheese), and I’ve never seen Jaws (or Mad Men).

Love Wallander!

6 months, 3 weeks ago on The Spin Sucks Inquisition: Jay Baer

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@biggreenpen @JayBaer Ha! That was my first thought, too! Can you get a kid down that thing? I always wanted a secret passageway in my house.

6 months, 3 weeks ago on The Spin Sucks Inquisition: Jay Baer

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@JayBaer @biggreenpen That depends on whether it's the kind of chute you can use for GI Joe adventures. That can be better than pizza.

6 months, 3 weeks ago on The Spin Sucks Inquisition: Jay Baer

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@ginidietrich He spoke to biz students and local business people at Trinity (Palos Heights), the liberal arts college where I work.

6 months, 3 weeks ago on The Spin Sucks Inquisition: Jay Baer

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