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@Howie Goldfarb Not so much here in the Chicago area. There is one store I know of, so getting Krispy Kremes was always a special treat...of course, until they ended up in grocery stores, which took some of the "special" out of it. They also used to give everyone a free donut, still warm out of the fryer. Talk about some good advertising.

1 day ago on Newsjacking: The Good, the Bad, and the Super Bowl

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Fun and smart post. Love the Krispy Kreme tweet and the Brooks response to the MLK tweet. Great examples of what to do and not to do.

1 day, 3 hours ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@ginidietrich Fine. But don't start calling me "Grasshopper." 

2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea

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#1 is especially thought provoking and the answer drives how you word your website. In regard to #3, we found the same high percentage in nonprofit...women most often decided if and how much to donate. That would be a post in itself!


2 weeks ago on Five Questions You Need To Answer About Your Target Audience

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I'm a winger, too. I used these cluster diagrams in my writing classes as a student and (much) later as a professor...but never for my blog. Silly me.

2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea

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Absolutely a wonderful visit! And a great example of building relationships--both personal and professional.

This is excellent advice for phone contact with clients!

2 weeks, 5 days ago on 8 Game-Changing Steps To Turn Blog Followers Into Clients

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Happy New Year (almost) to the team and all the crazies...

3 weeks, 6 days ago on Spin Sucks Brings You: The Best Year Ever!

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Great tips and examples! The same question as the one @tnfletch asked came to my mind regarding limited space. Usually I have about one or two sentences to connect with the customer in a trade mag or marketing piece because technical and sales folks want to make sure all the product detail is included. I just finished an editorial for a trade mag this morning (before reading your post, ack!), but I feel inspired to try a bit more storytelling in the next project. Thank you!

3 weeks, 6 days ago on How to Write a Killer Lead

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@nataliepetitto I think you're right about the "distrust." In both virtual offices (and freelancing), you develop a "swift trust" with employees/vendors who deliver.


People never ask artists how many hours they worked on a painting; the value is in the final product that has been crafted. That is one of the reasons I love to freelance write. My client cares about my completing high quality work by the deadline. He doesn't care if I put in 8 hours at a desk or three hours late at night in my robe to accomplish that. :) 

4 weeks ago on Planning Your Virtual Business to be a Success

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Looks like a great list and some good vacation reading. Guess I can leave Game of Thrones, Book 1, at home. :)

1 month, 1 week ago on Nine PR Blogs to Read

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@belllindsay I tried yesterday but couldn't...giving it another shot.

1 month, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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@Eleanor Pierce Funny. That's what happens when you comment quickly while you're at work! :\ 

1 month, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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Lindsay, this is great. Brings back a lot of memories for me. Opening one present on Christmas Eve, third degree burns from the Easy Bake, etc. I tried to carry a lot of my childhood tradition over to my little family. A divorce caused me to have to start a few new traditions when my two girls and I moved into our own place when they were in jr. high and high school. Because you tend to lose stuff and accumulate other stuff during big transitions, our crèche now includes two raccoons, three baby Jesuses (Jesi?), and a Santa Pez wiseman. But since everyone is welcome at the manger, adding new characters has become a tradition. Merry Christmas!


1 month, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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@blfarris Nice post!

2 months ago on The Grateful Challenge

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I'm thankful for the encouragement. :) I've been journaling about this lately, and recently read an interesting article on Brain Pickings about the benefits of focusing on gratitude. Grateful for all I've learned here and the positive people! Happy Thanksgiving week!

2 months ago on The Grateful Challenge

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Paula! You inspired me to add tiny post-its to my current cubicle drishti (I didn't even know there was a Sanskrit name for it!). 

2 months, 1 week ago on The Dharana of Planning

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This was just fun. I always admire people who can rock lipstick. I've never progressed farther than Chapstick.


And, yes, on Google. When a company becomes a verb in our everyday vocab, that's scary. 

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati

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A lot of great info here, Jennifer. I encounter so many businesses who haven't yet realized the value of engaging in social let alone learned the basics. In fact, I talked to someone recently who said the company president doesn't see the need for a website.

2 months, 2 weeks ago on A Guide To Small Business Social Media Etiquette [Infographic]

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You have to have a big heart for it to be so obvious to so many people who haven't even met you in person. I've admired Paula and her passion for others since I "met" her here on Spin Sucks.


Love every beautiful inquisition answer! 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Paula Kiger

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I've actually said the same phrase out loud, Ken. But you're right that we are all influencers in some sense.

I was reminded of this yesterday when asked to review the portfolios of college seniors. Sometimes you don't realize the depth and breadth of your knowledge until you share it with young people. They scribbled notes, asked questions, and one student later sought me out and asked me to review his work more closely. That's a humbling experience. And it brought me joy. I've had the brief flush of influencer "success" when a tweet or blog post is noticed by a larger audience or one of the "biggies," but it's fleeting. Fun but fleeting. 

If our intention is to "be an influencer" rather than sharing our knowledge to help others, you're right, we are striving for the wrong thing.

2 months, 3 weeks ago on The Problem with Social Media; or, Why I Don’t Seek to be an Influencer

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@butterfly_89000 It also keeps my brain from exploding.

2 months, 3 weeks ago on How to Find the Right Content Distribution

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Great breakdown and interesting, tho not surprising, stat on actual readers. I set a rule for myself that if I was going to be on Twitter, I wouldn't share anything I hadn't read. That makes for less tweets from me but for more valuable sharing. 


And I learn stuff, too.

2 months, 3 weeks ago on How to Find the Right Content Distribution

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@belllindsayYes! Of course, I didn't get a fraction of what I circled, but there was joy in the mere anticipation.

2 months, 3 weeks ago on Planning: The Good, Bad, and the Ugly

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@corinamanea Same for me.

2 months, 3 weeks ago on Planning: The Good, Bad, and the Ugly

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This post reminds me of the Sears Christmas catalog I used to sit with for hours and circling what I wanted. Thanks, Lindsay! Santa is real, Santa is real!!!

2 months, 3 weeks ago on Planning: The Good, Bad, and the Ugly

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Hi, Kerry! Another great interview, Gini. I stayed off my personal Facebook for a long time even though I'm the social media manager for a small college. I became active again as a way to share my writing and reconnect with more friends but decided I wasn't going to unless each post added some kind of value. That's made it much more enjoyable...for me anyway. And, yes, BUFFY!!

4 months ago on The Spin Sucks Inquisition: Kerry Gorgone

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Putting an end to strategic deception! Restoring the integrity of our profession! Faster than a speeding cyclist! 


Happy, happy birthday, Gini, and everyone at Spin Sucks!

4 months, 2 weeks ago on Happy Birthday, Spin Sucks!

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I liked when Canva added the Google+ cover. Looks like they just added a Twitter post template, too. Helpful post, Jess, and LOVE the examples. :)

4 months, 2 weeks ago on Five Must-Have Free Visual Marketing Tools

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Off the top...

To Kill a Mockingbird

The Mists of Avalon

The Chronicles of Narnia

A Wrinkle in Time

Traveling Mercies

Bird by Bird

The Hobbit

(Everything by Flannery O'Connor)

Of Human Bondage

The Good Earth (now reading Pearl Buck in China, wow)


11. Yes, the Potter books!

4 months, 3 weeks ago on Read a Book Day is September 6

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@ginidietrich Is that where instinct and passion comes in? I've written a couple times about setting goals but not without mentioning that goals--at least personal ones--should be based on values. What drives us to be persistant even when our efforts appear to amount to 0? Some force must drive us that we may not even recognize at the time. (Like insanity.)

5 months ago on Two Lessons from Most Commented on Blog Posts

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My favorite stat is the one about zero comments. Zero. And, yep, the lesson is persistence, but persistence plus quality content plus distribution to the right audiences. (I learned that last part from @ClayMorgan.)

5 months ago on Two Lessons from Most Commented on Blog Posts

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@jolynndeal Yes, as you said, it depends on how you're using it. I get very distracted if someone seems to be doing something on a phone that doesn't have to do with a meeting. 

These are good suggestions, however, for ways to use it constructively.  

5 months, 3 weeks ago on Five Reasons You Should Use Your Phone During a Meeting

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Thanks, Jo Lynn. Always learn from your posts!

Phone usage in meetings depends on your work culture, too. Most of my work is in higher ed, and perhaps it's a holdover from being annoyed with students who are on their phones/computers in the classroom (and the majority are not taking notes!), but phone usage during meetings seems frowned upon.

I've definitely shared information/pics via social media when a meeting is more of an event and something said by a speaker may be of interest to a wider audience than those in attendance.

5 months, 3 weeks ago on Five Reasons You Should Use Your Phone During a Meeting

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@markwschaefer My kids, too. I'm glad they kept the habit of writing out their thanks. Good to learn more about you today.

6 months ago on The Spin Sucks Inquisition: Mark Schaefer

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My mother always taught me to write thank you notes. Now my kids do, and they and their friends write letters to each other. On paper, crazy. It's personal and meaningful, and it takes time. Do you have your thank you framed, GIni? 


I was just amazed that Mark thanked me for a recent comment and Twitter share. How do you keep up with it, Mark???



6 months ago on The Spin Sucks Inquisition: Mark Schaefer

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Not that I haven't been inspired to post lately--just doing too much skimming of even my favorite blogs--but have enjoyed Bob's comments and thoughts here. Will be adding your blog to the list of those I lovingly skim-- read, READ.

6 months, 2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew

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Great list! Comments can be a goldmine. My last post came out of a conversation on Jo Lynn Deal's small biz marketing group on LinkedIn. 


Not only did the idea for the post come out of those comments, but I also linked to the other blogger's post, which initially sparked the conversation, and I gained insight and a quote for one of my points from Jo Lynn. 


Both added greatly to the post and highlighted their blogs/sites as well.

7 months ago on 25 Ways to Create Shareable Blog Content

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The truth is, when you blog consistently, you begin to see ideas in everything: In what you read, on television, in the wild, and even in discussions with your peers, your clients, or your friends.

'In the wild' is my favorite place for finding content

7 months ago on 25 Ways to Create Shareable Blog Content

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Tragic, really. But so true. I see this all the time, and it's sad. I'm working with a new business on its website. The owners were on the ball with getting started early on Facebook and Twitter, but I've been working with them on their website copy pro bono within the timeframe of a few hours of service I donated to a nonprofit silent auction. The owners were the winning bidders, but they will need more than a few hours to get their website content in shape before they open in the fall. 

This is crucial advice you offer here, Jo Lynn.

7 months ago on Why Every Small Business Needs a Marketing Strategist

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The Goldfinch sounds excellent. It has been a long time since I read fiction...used to be all I would read. Thanks for sharing your suggestions. I'm reading a few books simultaneously but am really looking forward to the next in the pile Pearl S. Buck in China.

7 months, 2 weeks ago on 10 Books To Read This Summer

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Very helpful. Thanks for explaining it in such an interesting way. 


...I need a Merlot...

7 months, 3 weeks ago on Long-Tail Keywords: A Lesson from Winemakers

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@ginidietrich @RobBiesenbach Wow, Gini, I just heard about night circus this weekend. Met an artist that makes jewelry out of junk he finds; biz is called Recyclopath. That has nothing to do with the subject, but that fact that a man who makes rings out of Barbie heads recommended the book made it a little more intriguing.

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@belllindsay This made me laugh out loud. Oh, I mean LOL.

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@JoeCardillo Sounds intriguing. I actually love YA, although I usually read more YA fantasy. Funny what you find out later about your HS classmates. :)

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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I just bought Pearl S. Buck in China, which I want to read b/c The Good Earth had a deep impact on me. Speaking of books by friends, I recently read When Others Shuddered by my longtime friend and a former Moody prof Jamie Janosz. Great insight into the lives of eight tough women who made a difference in Chicago's early days. 

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@LauraPetrolino Unbroken has been sitting Unread in my book stack, ugh!

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@RobBiesenbach Our pastor, who looks like Nikki Sixx, recommended Stanley's book. I'm buying it for my brother for his bday. Glad to hear you like it...

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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Good morning, everyone! Interesting recommendations, Gini. I loved your synopsis of The Hard Thing... 


I recently shared this quote on Facebook that echoes that message and a testimonial I often hear from writers who didn't give up.  

7 months, 3 weeks ago on Summer Reading: Five Novels and One Business Book

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@jolynndeal Any plans for a how-to on the best way to utilize the Keyword Planner? ;)

7 months, 4 weeks ago on How to boost your organic SEO ranking on Google

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