Amanda Cleary Eastep
freelance writer and editor (because my nunchuck skills are underappreciated)
Hi, Kerry! Another great interview, Gini. I stayed off my personal Facebook for a long time even though I'm the social media manager for a small college. I became active again as a way to share my writing and reconnect with more friends but decided I wasn't going to unless each post added some kind of value. That's made it much more enjoyable...for me anyway. And, yes, BUFFY!!
4 weeks, 1 day ago on The Spin Sucks Inquisition: Kerry Gorgone
Putting an end to strategic deception! Restoring the integrity of our profession! Faster than a speeding cyclist!
Happy, happy birthday, Gini, and everyone at Spin Sucks!
1 month, 2 weeks ago on Happy Birthday, Spin Sucks!
I liked when Canva added the Google+ cover. Looks like they just added a Twitter post template, too. Helpful post, Jess, and LOVE the examples. :)
1 month, 2 weeks ago on Five Must-Have Free Visual Marketing Tools
Off the top...
To Kill a Mockingbird
The Mists of Avalon
The Chronicles of Narnia
A Wrinkle in Time
Bird by Bird
(Everything by Flannery O'Connor)
Of Human Bondage
The Good Earth (now reading Pearl Buck in China, wow)
11. Yes, the Potter books!
1 month, 3 weeks ago on Read a Book Day is September 6
@ginidietrich Is that where instinct and passion comes in? I've written a couple times about setting goals but not without mentioning that goals--at least personal ones--should be based on values. What drives us to be persistant even when our efforts appear to amount to 0? Some force must drive us that we may not even recognize at the time. (Like insanity.)
1 month, 4 weeks ago on Two Lessons from Most Commented on Blog Posts
My favorite stat is the one about zero comments. Zero. And, yep, the lesson is persistence, but persistence plus quality content plus distribution to the right audiences. (I learned that last part from @ClayMorgan.)
@jolynndeal Yes, as you said, it depends on how you're using it. I get very distracted if someone seems to be doing something on a phone that doesn't have to do with a meeting.
These are good suggestions, however, for ways to use it constructively.
2 months, 3 weeks ago on Five Reasons You Should Use Your Phone During a Meeting
Thanks, Jo Lynn. Always learn from your posts!
Phone usage in meetings depends on your work culture, too. Most of my work is in higher ed, and perhaps it's a holdover from being annoyed with students who are on their phones/computers in the classroom (and the majority are not taking notes!), but phone usage during meetings seems frowned upon.
I've definitely shared information/pics via social media when a meeting is more of an event and something said by a speaker may be of interest to a wider audience than those in attendance.
@markwschaefer My kids, too. I'm glad they kept the habit of writing out their thanks. Good to learn more about you today.
3 months ago on The Spin Sucks Inquisition: Mark Schaefer
My mother always taught me to write thank you notes. Now my kids do, and they and their friends write letters to each other. On paper, crazy. It's personal and meaningful, and it takes time. Do you have your thank you framed, GIni?
I was just amazed that Mark thanked me for a recent comment and Twitter share. How do you keep up with it, Mark???
Not that I haven't been inspired to post lately--just doing too much skimming of even my favorite blogs--but have enjoyed Bob's comments and thoughts here. Will be adding your blog to the list of those I lovingly skim-- read, READ.
3 months, 2 weeks ago on The Spin Sucks Inquisition: Bob LeDrew
Great list! Comments can be a goldmine. My last post came out of a conversation on Jo Lynn Deal's small biz marketing group on LinkedIn.
Not only did the idea for the post come out of those comments, but I also linked to the other blogger's post, which initially sparked the conversation, and I gained insight and a quote for one of my points from Jo Lynn.
Both added greatly to the post and highlighted their blogs/sites as well.
3 months, 3 weeks ago on 25 Ways to Create Shareable Blog Content
'In the wild' is my favorite place for finding content
Tragic, really. But so true. I see this all the time, and it's sad. I'm working with a new business on its website. The owners were on the ball with getting started early on Facebook and Twitter, but I've been working with them on their website copy pro bono within the timeframe of a few hours of service I donated to a nonprofit silent auction. The owners were the winning bidders, but they will need more than a few hours to get their website content in shape before they open in the fall.
This is crucial advice you offer here, Jo Lynn.
4 months ago on Why Every Small Business Needs a Marketing Strategist
The Goldfinch sounds excellent. It has been a long time since I read fiction...used to be all I would read. Thanks for sharing your suggestions. I'm reading a few books simultaneously but am really looking forward to the next in the pile Pearl S. Buck in China.
4 months, 2 weeks ago on 10 Books To Read This Summer
Very helpful. Thanks for explaining it in such an interesting way.
...I need a Merlot...
4 months, 2 weeks ago on Long-Tail Keywords: A Lesson from Winemakers
4 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book
@ginidietrich @RobBiesenbach Wow, Gini, I just heard about night circus this weekend. Met an artist that makes jewelry out of junk he finds; biz is called Recyclopath. That has nothing to do with the subject, but that fact that a man who makes rings out of Barbie heads recommended the book made it a little more intriguing.
@belllindsay This made me laugh out loud. Oh, I mean LOL.
@JoeCardillo Sounds intriguing. I actually love YA, although I usually read more YA fantasy. Funny what you find out later about your HS classmates. :)
I just bought Pearl S. Buck in China, which I want to read b/c The Good Earth had a deep impact on me. Speaking of books by friends, I recently read When Others Shuddered by my longtime friend and a former Moody prof Jamie Janosz. Great insight into the lives of eight tough women who made a difference in Chicago's early days.
@LauraPetrolino Unbroken has been sitting Unread in my book stack, ugh!
@RobBiesenbach Our pastor, who looks like Nikki Sixx, recommended Stanley's book. I'm buying it for my brother for his bday. Glad to hear you like it...
Good morning, everyone! Interesting recommendations, Gini. I loved your synopsis of The Hard Thing...
I recently shared this quote on Facebook that echoes that message and a testimonial I often hear from writers who didn't give up.
@jolynndeal Any plans for a how-to on the best way to utilize the Keyword Planner? ;)
4 months, 3 weeks ago on How to boost your organic SEO ranking on Google
Lots of helpful points, Jo Lynn, thank you. It's easy to get lost in the crowd.I definitely write for my prospective customers and could take that second piece of advice and see if I need to edit more for the search engines. That's a great rule of thumb...
Hi, Abbie. Great glimpse into why Gini likes you so much.
4 months, 4 weeks ago on The Spin Sucks Inquisition: Abbie Fink
Love your bio!
This is going on the cubicle (ack, bleh) wall.
What an awesome opportunity, Ken. As a fellow lover of local, I wish you many blessings on your new path.
5 months ago on Change is in the Air at Inkling Media
Hello, Gwen, enjoyed your answers. I love what you said about putting forth a message that is honest and true. Yes, it erodes the brand and something inside of us.
5 months ago on The Spin Sucks Inquisition: Gwen Moran
What incredible work she does! I was just on her site. The takeaways your share are perfect (and I just noticed you linked to my guest post, thx!). I am attracted to simple, clean and calm sites...maybe b/c of digital overload. Her site complements her work and that allows, as you mentioned, her art to speak for itself. I feel that's more of a challenge with sites that are more copy heavy. And I might be missing out on ads on my site, but I agree with you...if there are too many on a site, I don't stay for long.
5 months ago on Marketing Success: Replace digital overwhelm with simplicity
5 months ago on Is the Age of the Independent Blogger Really Over?
@LSSocialEngage I've had the same experience. On the few days I am allowed to work from home, I am far more productive...and still answer emails.
But when I'm freelancing, I might be working at 11pm or 6am (OK that's also b/c I'm at the office during the day...). But the freelance writing becomes more a part of my life than a block of time I cram life around.
What Gini does seems to allow for people to have balance--or maybe I would say a harmonious melding? :) of work and life.
5 months, 1 week ago on Run a Virtual Company with these Seven Tips
5 months, 2 weeks ago on The Spin Sucks Inquisition: Jay Baer
@biggreenpen @JayBaer Ha! That was my first thought, too! Can you get a kid down that thing? I always wanted a secret passageway in my house.
@JayBaer @biggreenpen That depends on whether it's the kind of chute you can use for GI Joe adventures. That can be better than pizza.
@ginidietrich He spoke to biz students and local business people at Trinity (Palos Heights), the liberal arts college where I work.
I agree with @biggreenpen. Appreciate your answer to the 10-year question, too. I recently heard Marc Malnati (of famed Chicago pizza Lou Malnati's) speak. When asked the measure of his success he immediately listed a long and happy marriage, three kids who loved God, and an incredible team of people to work with. Definitely worth sticking around another 10 years for.
Nice to learn more about you!
Uh, oh. But what about my nunchuck skills?
5 months, 3 weeks ago on The True ROI of Digital Marketing
So I was doing the same thing this morning, reading for way too long in bed, yay!
In regards to the NEWS release story, because I come from a journalism background I tend to write my releases like news stories, and accuracy counts in one as much as another. Looking forward to the Atlantic article.
I'm reading The Art of Spiritual Writing by Vinita Hampton Wright, a long-time editor at Loyola Press. I met her at a writing workshop last year at a local convent. She has some insightful things to say about writing with authenticity, which she calls a "lovely" word that has become "overused and worn out." Although the book's focus is on spiritual writing, I haven't found anything that in some way doesn't apply to great writing, period.
Favorite line so far: "I may claim that I'm being authentic, but really...I'm leaking emotional response minus the discipline of careful analysis." Definitely a blog post for me in there.
5 months, 3 weeks ago on A Reading Assignment: Five Articles You Should Read this Week
That book affected me in the same way, Clay. Years later, when I was going through one of the most difficult times in my life, I packed up my childhood copy and wrote a letter to Madeleine with a thank you and request for her to sign it. She did, God bless her with Tesser well, Amanda.
6 months ago on The Three Things, Edition…Farewell
I truly felt honored to be a part of this and was showing an author friend of mine what an incredible job you and your team did of equipping us for launch week. I also appreciate the occasional reminder to keep talking about the book...as @katefinley mentioned, it's not over. Forge ahead, Gini.
6 months ago on The Spin Sucks Brand Ambassador Program: A Case Study
@KenMueller @andilit That would be great. I just ordered the Kindle edition. Looking forward to reading...
6 months, 1 week ago on 7 Non-Business Books to Help You Up Your Business Game
Cool list, Ken. I'm really interested in God's Whisper Farm. We're thinking about a move one day to NC for some of the same reasons, although we've considered more so a place for teens to come for writing and gardening workshops. And I have this dream of writing on a deck with a view of something besides the next condo building. Thank you for your recommendations!
My son sent me the mom video in the middle of the night last week, and I was going to forward it but thought, ah, bet Gini already saw it.
P.S. I used to like owls.
6 months, 1 week ago on Gin and Topics: Happy Owls, Happy Artists, and Happy Moms
Alternate text is important. I didn't realize this years back when I started my first blog. I recommend that bloggers check past posts and edit items such as the alternate text to also make those older posts more searchable...something I'm currently doing with my first blog.
I don't always add calls to action on my small biz marketing blog, so thank you for the reminder of the importance of that!
6 months, 1 week ago on If You Want More People to Read your Blog, Read this
@jolynndeal @CereusArt Thanks, Jo Lynn, I missed the docs during my quick read this morning! I'm on Google+ but not as a "business" since I freelance in addition to my other job. I'm sure there is much more I could be doing. Looking forward to checking out the downloads.
6 months, 1 week ago on Why Every Small Business Needs a Google+ Page
Hi, Dana...It's always good to hear from small business owners who appreciate the value of social media. And keeping up with it when you're also running a business is daunting. I haven't taken advantage of Google+ as much as I should, but your post is motivating!
Love the picture and learning more about you, Lindsay. I had the same reaction to the "die 10 years sooner" question when I first read it. Contemplating an answer took a year off of my life.
6 months, 2 weeks ago on The Spin Sucks Inquisition: Lindsay Bell