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I love this. I just wrote a post recommending people evaluate their skill sets and make sure they have the right experience before launching out on their own.
Important tip...Cash Flow is kind of important.
5 months ago on Experience: The One Business Regret I Have
You are right on relating to marathon training although I once ran a marathon as a training run for a marathon but that is another story.
Patience is tough for a lot of small businesses because they want results right away. Until they expand their time horizon they will not be able to create the momentum to carry their message.
I dig your medal too.
6 months ago on The Branding Marathon: How to Use the Web to Grow Your Business
This post is right on. I like that you share what is involved in doing media relations.
I have often said that people open a small business because they like what they do. They didn't get into business because they like the business stuff. Because they aren't as knowledgeable about the business part they don't know what to do and they do it wrong. I get so many small business owners bringing me press releases about a new product or that they are launching their business and my response to them is "so what". Beyond the lack of appeal they have done NO prep work. I ask them what they plan do do with the press release and they really don't know. At that point I hold out my trash can.
I realize that many small businesses are cash strapped but often times they really aren't. If they looked at how they are spending their money and what other areas might be a better place to spend their money they could potentially bring in a PR professional to help them out. This "investment" in their business would certainly create a better result than the press release sitting in the bottom of my trash can.
7 months ago on Media Relations: How to Do it On Your Own
@DavidJackson3 Absolutely correct. There are certainly times where you need Non-disclosures and non-competes but if what you have is that at risk of being stolen you may need to rethink your entire intellectual property strategy.
7 months, 2 weeks ago on How To Pitch Your Business Opportunity
A critical success factor is doing what you are doing for a reason. Making a conscious decision to a course of action that will bring you the results you seek will more than likely lead to success.
It makes sense that your reduced activity is leading to better results. You have put in a lot of hard work over the past several years to build relationships both on-line and in person. These relationships are now turning in to business that requires your time. It isn't like you are totally pulling the plug you are simply reallocating your time.
Finally, I would never bristle at having you speak at my events. You are very much worth whatever the cost.
7 months, 3 weeks ago on Online Habits: Is Less Really More?
The objective in sales is either to get a "Yes" or a "No". Yes means a sale and No means you can move on to the next prospect. "Maybe" or silence will kill you because you keep putting time into something that probably won't materialize.
I also think that another reason people fear No is desperation. They don't have enough activity in their sales funnel so they count on every prospect turning into a sale or they can't pay their bills. In these cases people fear No because No can have pretty dire consequences to their bottom line.
If people put in the time, understand their market, their offerings and their customers they will hear Yes a lot more often.
8 months ago on Overcoming the Fear of Rejection: ‘No’ is Better than Silence.
Start-ups need to get out of the "Build" mindset and into a "Business" mindset soon rather than later. Your post speaks to well to this. I always tell people not to get into a hurry to get started. They need to plan and prep to have a successful launch. I recently had a person come to me who wanted to launch in 20 days that had not started their marketing, PR and outreach. They were completely shocked when I told them they should have started their marketing, PR and outreach months earlier. I did slow them down a little but they are trying to play catch up on the marketing while starting a business. That is a lot of pressure.
8 months, 1 week ago on Startup PR: Tips for Getting Started
@blfarris @GraceFagbohun I agree with this. Many people I deal with project their business to where they want to be rather than where they are. If your goal is to have 10 clients and you currently have one then getting your first client is the most critical thing you have to have one before you can have two and two before three, etc.
8 months, 2 weeks ago on Starting a Public Relations Firm: The Business Side of Things
You are wise Gini.
Another Super Post! This is valuable to most business operations especially those that bill by the hour. Agree, most people get into business for themselves because they are passionate about what they do not because they like accounting and billing and collections (all of the business stuff). However, you won't be in business long if you don't master these things. I have seen both points, controlling hours and firing clients, come up with people I work with. These are huge and are a must handle.
I have a friend that is struggling with the client firing question. A bad client will not only zap your cash and time but they can be toxic to the energy of the team. Firing clients is not fun, well maybe sometimes it is, but better to do it sooner rather than later with it is to late.
Thanks as always for sharing your business experience. It is very helpful.
Obviously I'm a little biased since this is what I do but it really is about entrepreneurship and job creation. It is the entrepreneurs and those in small businesses that will make economic growth happen. I found a few stats recently that supports this.
Between 1993 and 2011 small businesses accounted for 64% of the net new jobs created in the US
Small businesses employ half of the private sector workforce in the United States.
More than 7.8 million businesses are owned by women.
The challenge is that government doesn't recognize this. They either want to support the large corporations that are not creating jobs or they want to bet on the few that may have potential for high growth (if they get a few million in venture capital) and also have the potential for a great flame out. What everyone needs to understand is that is businesses like yours that will make sales, create wealth in the community and add a few jobs, that will stick, that will make a difference. There are 27 million small businesses in America. If each one of these created only one new job we would be in a much different position than we are today.
8 months, 2 weeks ago on Entrepreneurs and Intrapreneurs are America’s Future
Nice post Ken. I write a lot of small business content that isn't time sensitive and is a relevant today as when I wrote it. I usually use it as content to direct people in classes I teach but it is good stuff so I want to send it our again on social channels. The problem is when it has a 2009 date on it people may think it looks a little odd. I guess the question is how old it so old before you republish it?
8 months, 3 weeks ago on 6 Ways to Breathe New Life Into Old Blog Posts
Great post and information. I like to play with my phone taking pictures but this helps me think about why I should take the photos in a certain way. It is also helpful to understand how to create your own photos instead of using someone else's. By using your own photo for a post you can create something that goes with what you have written. This completes the experience of your post.
9 months ago on Four Tips to Take Photos for Your Content
Great post Amy. As you could tell the point of the Ohio Growth Summit was to get small business owners to take responsibility for their business success. The business owner is the best sales person for a business because they are the most passionate about the product or service. Unfortunately to many people are in the mindset that they are not sales people so they need someone else to sell their product. That is wrong and is a recipe for business failure especially in an early stage business. What the business owner needs to realize is that sales is not about knowing the "tie down closing technique" it is about sharing the value that is in your product with your prospect. For a small business owner that should be easy.
9 months ago on We’re All in Sales :: Greatest #OGS13 Takeaway [VIDEO]
@ginidietrich @MichaelBowers I guess I've taken 11 years to get to this place in my work so I can wait until Friday
9 months, 1 week ago on Scale-Up Entrepreneur: Do You Have What it Takes?
Thanks for this post. You know I love to hear of your entrepreneurial exploits.
I got a 9 probably because I underestimate my sales skills especially in the space I work.
For me #7 and #12 are the most important drivers. I think there are a lot of opportunities to take our Center private. Given the public funding environment for stuff like I do it is important to take control and create something we see is needed in the market and not be restrained by the priorities of another organization.
I am excited to see Amber, Cheryl and Jess also (and of course it is always a joy to get to see you). When I selected speakers for this year's Ohio Growth Summit I thought "What are typical questions I get from small business owners and how do we help address the questions". Clearly these three speakers hit the mark when it comes to helping small business owners reach higher levels of success.
9 months, 2 weeks ago on 4 Faces You Must See at Ohio Growth Summit
Great post Gini. It is really tough following and staying true to your compass. There are so many societal pressures to keep climbing the ladder of success but when you realize that the ladder is leaning on the wrong wall you have to be willing to jump off. I recently declined to apply for a high level position with the State of Ohio. Sure I had a lot of support and I could have done the job but it wasn't a fit for me. I know that had I chased that next position I would have missed so many other things with my family and my local community here in Columbus that I would have been miserable. It is important to make decisions based on what you want not based on other's perception of success.
10 months ago on The Success Trap and Regrets of the Dying
Hang in there kiddo. My dogs can hear and there don't pay attention so it's kind of the same thing. As far as not sleeping I haven't slept for years and it's all fine.
1 year, 5 months ago on Lucy's Deaf and I Have Anxiety [VIDEO]
Congratulations Patti on the anniversary and a very happy birthday. I so appreciated all of your efforts to help me get everything together to make things great for Gini so she could make things great for those attending our conference. You were wonderful to work with and really made things easy for me (that doesn't always happen when dealing with speakers). All the best to you.
1 year, 7 months ago on #FollowFriday: Work Wife, Patti Knight
As someone that puts on conferences I appreciate when the speaker brings things that allow them to use their own equipment if that is what they want to do. I am always afraid that someone will show up with a Mac, want to use it and not bring the DVI Adapter (it happens all the time). Then I end up scrambling asking other speakers or people in the audience if they have one.
I also appreciate that you bring your Gini approved book signing pens. You are a PRO!
1 year, 8 months ago on Travel Essentials for Speakers, Authors, and MarComm Pros