I am the Small Business Storyteller. I do digital media consulting and help people tell their businesses' stories. Also, I love cats, coffee, reading, blogging, and watching good movies.
Amy, thank you so much for compiling this! I guarantee I'll refer back to it time and again. Excellent compilation! I love how level-headed the analysis is and how you focus on connecting the social media fiascos to impact on sales.
What I found most striking is that only 3 out of these 10 (Ragu, Kenneth Cole, and Kitchen AID) social media PR disasters were caused my content deliberately generated by the companies on social media (None of which negatively impacted sales). The rest of them are caused by content generated from consumers (or employees) via social media as a reaction to the activity of the companies OUTSIDE of social media. This confirms my intution that companies cannot avoid social media PR disasters by staying off of social media. Most of the social media PR disasters are caused by consumer-generated content--not company-generated content.
Thanks, again. I LOVE this!
My latest conversation: How Social Media Saved My Life: An Expression of Gratitude
1 week, 6 days ago on Social Judge, Jury & Executioner: Do Social PR Disasters Really Affect Sales?
Thanks for the shout-out, Kenna! And great job so far! I say it counts even if it's for research--perhaps even ESPECIALLY if it's for research. I'm into three really broad topics right now--neuroscience, technology, and gastronomy--and am thinking about focusing on a research issue in of them for a writing a future book. Reading is amazing thing, but INTERPRETING is all the better.
3 weeks ago on A Reading Challenge Update #100Books
@margieclayman @SusanGiurleo1 I think it can be very easy to get sucked into the anti-technology framework and use that as a heuristic for evaluating everything we see. I think there could be confirmation bias at work. I certainly notice the ONE person texting on his or her phone in a social gathering more than I notice the 9 other people who don't have their phones out. We often see the truth we're looking for. Just something I'm thinking about as I prepare to dig into Turkle's work...
4 weeks ago on Sorry, but I like my phone a little better than you
This is a really tough issue. I am internally divided on it.
On the one hand, digital connectivity has amplified my ability to connect with real flesh-and-blood human beings. On the other hand, I like everyone else experience that constant pull to check notifications and reply to people online. Early in my social media days, I took my phone out everywhere I went. My wife and I would be shopping and she'd ask my opinion on something, but I would be checking my Twitter feed. Needlessly to say, she wasn't too fond of that behavior. I have since weaned myself off of my obsession--at least to that extent.
It all boils down to whether we are mastering the technology or whether it is mastering us. I know that sounds cliche and probably isn't all that helpful, but I think it's true. I do think it's a huge problem with young children and teenagers, though. The impressions and culture expectations we form early on in life tend to stick with us. I'm not so sure I'm comfortable with bringing a generation whose members cannot look at one another in the eyes.
Like I said, it's a tough issue. I've got a lot of research to do on it...
@MalharBarai Thanks, man!
4 weeks ago on How Social Media Saved My Life: An Expression of Gratitude
@PegFitzpatrick Thanks, Peggy! I couldn't have made any progress without the people running alongside me. Thanks for managing the platform that played a HUGE role in getting me there!
@MZazeela Marc, "forming social media relationships is not that different than real life relationships." Right on! Social media isn't going to make forming real relationships any easier for those who can't do so without it.
@Steve Birkett Thanks, Steve! "The proof is in the user." I love that! So going to steal it! As far as blogging, Tweeting, Facebooking, and the like, I'll definitely keep it coming. I've always done most of my content creation before 8am anyway. That's not going to change. I'm an early bird. I'll always be doing work before "work."
@danielnewmanUV Thanks, Dan!
@Sean McGinnis Thanks, Sean! I'm excited about this opportunity in no small part precisely BECAUSE it's going to open up the door to whole host of relationships with other people. I'll be working in the hospitality industry, so I'll get to broaden my horizons and connect with people in that space. It's pretty cool.
I'm also glad that I've met so many people in the sales, marketing, PR, SEO, and HR spaces, because I will know who to turn to when my company needs a specifically problem addressed. They probably didn't realize when they hired me that they're also hiring hundreds of consultants, trainers, and all-around smart people as well. In short, I can only see the relationships I've established so far becoming even more meaningful...
@susansilver Thanks, Susan! We're part of some amazing communities together online. What a magnificent time in history we have the privilege of living in!
4 weeks, 1 day ago on How Social Media Saved My Life: An Expression of Gratitude
@KenMueller @margieclayman Nice!
@mckra1g You are so my hero for using "nodes" and "synapses" in a comment about social media!
@Erin F. Thanks, Erin!
@dbvickery Thanks, Brian! Yep, 12 Most is huge and, although I'm not writing for the site anymore, I'll always consider myself part of the community. Great people!
@samfiorella Thanks, Sam. I agree. Not all relationships are equal--nor should they be. You never know where a relationship, no matter how thin, will lead.
@KenMueller @margieclayman New Castle. Not too close to where you are, but PA nonetheless...
@KenMueller Absolutely! Don't tell @margieclayman , but I'll be working in PA, so we're practically family!
@AmyMccTobin Thanks, Amy! That means a lot. I only wish I had realized how important making connections like this really was earlier on. But, I guess my early 20s isn't a bad time to start ;-D
@Michelle_Mazur Thanks, Michelle! That's awesome. Twitter has been where great relationships start for me. There are very few people I'm connected with professionally that aren't on Twitter.