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Great recap of our history, Gini! The sad part is that a lot of what you use as examples is the "not-so-good" side of our reputation...the spin doctors, the perception manipulators, the outright liars.
The good news is that we have ethical guidelines to help us as we wend our way through the quicksand and minefields of public opinion and persuasion.
The challenge for those of us who have now ventured into academia and are attempting to teach the next generation(s) of public relations professionals is to help our young charges understand...and accept...that honest, open communication is not optional...it is, and always will be, a mandatory part of our trade.
I plan to share your post with my Principles of PR disciples as soon as we're back from spring break!
2 days, 3 hours ago on PR: A History Lesson in How We Got Here
While I think this post is pretty much on track when it comes to blending internet-based communication with traditional print and broadcast, we seem to be mssing the boat when it comes to effective use of the internet itself. Content-rich, SEO-optimized websites can and will reach those who regularly log on to check news (and sports, in the case of my students at #CurryCollege). Incorporating social media into this mix will enhance the reach and effectiveness of your messaging.
But...traditional media still works...and will continue to do so...for reinforcement and amplification of your message.
3 days, 18 hours ago on Conversation @ http://www.entrepreneur.com/article/232025
Olivia Pope in no way, shape, form, or fashion is representative of a true public relations professional. She plays fast and loose with the entire ethical framework that is representative of our honorable profession. All one has to do is read the Public Relations Society of America's "Code of Ethics" (http://www.prsa.org/AboutPRSA/Ethics/#.UxdV-D9dUoI) to understand how this farce of a program about "public relations" does a disservice to all of us who take pride in the way in which we conduct our business.
1 week ago on Three PR Lessons from Scandal’s Olivia Pope
Well said, @ginidietrich ! You're right...we're not perfect. Nor, I would add, are any of the other professions that comprise the current working world. If I had the proverbial nickel for every boo-boo I've made in my professional (AND academic) life, I would be sipping margaritas in Tahiti right now rather than dealing with the New England winter!
But we...like everyone else...have to do our homework as we ply our trade. It only takes a minute to do some quick research on a topic or an individual before acting. And, just like engineers, we need to "test-drive" our communication programs to make sure they're fault-free. (I love getting mass emails addressed to "Dear APR" myself! Makes me feel important!!)
I will share your thoughts with my Principles of PR class to which I am heading as soon as I hit "Post." Thanks for making my day!
1 month, 2 weeks ago on Media Relations: Why The Economist Thinks We Have it Wrong
@HeatherWhaling @KirkHazlett Looks like we'll ALL be gainfully employed for a while!!
1 month, 2 weeks ago on Google & Facebook Changes GOOD for Public Relations Pros
It's a bitter "lesson" for the spammers...and others who truly have no clue what comprises "quality" in public relations. Early on...in my Smith-Corona typewriter-centric youth...I balked at the proddings of my bosses to crank out releases and other copy for the sake of "getting our name out there." I held out for quality versus quantity...and it worked. Too bad that some of our wannabe colleagues don't understand this...and "Big Brother" has to step in.
You are absolutely correct in saying that the organization must communicate its values and beliefs clearly and convincingly if it expects its employees to embrace them. I've seen/experienced all too often in my own PR career organizations whose response when asked was, "Well, they're in our employee handbook that everyone gets when hired." And, in response to the follow-on of "Do they actually READ the 'handbook'?", an exasperated "Well, they're *supposed* to" usually ends the conversation.
Great reminder for all of us...don't take acceptance of your values and beliefs for granted as a leader. Live it. Breathe it. Share it.
1 month, 2 weeks ago on Let your core values guide employee opinions online
@Howie Goldfarb My story, Howie, told probably way too often is...English and Business Management degrees. Fell into PR by accident...high tech, healthcare, nonprofit, federal government, and higher ed. You're right...never know 'til you try!!
2 months ago on Forrest Gump Was Right…Life IS a Box of Chocolates
@Ancita Thanks so much, Ancita! Always good to know my ramblings can be helpful! :-)
@Howie Goldfarb @KirkHazlett @ginidietrich @Shonali Economies of scale, Howie! Why re-create the wheel when the experts have already built it! :-D
3 months, 1 week ago on Journalistic Ethics: What Every PR Pro Needs to Know
@ginidietrich @KirkHazlett You just might hear from one of my "troops" one of these days, Gini!
And come on down to sunny suburban Milton, MA! Would love to have you talk to one of my classes! :-)
Gini ~ To put it mildly, this is fantabulous! You validate everything that I "preach" to my PR classes practically every day regardless of whether or not that's actually the topic for the day's discussion.
Ethics in public relations...or ANY profession, for that matter...is non-negotiable. At the end of the day, we, as PR pros, have to be able to look ourselves in the mirror and be proud of what we see. And we have to be proud of how we achieve coverage on behalf of our clients or employers.
At the same time, we have to continue our mission of educating those same clients or employers on the realities of our craft...it's called "earned media" for a reason...there has to be something of value in what we are asking the media to communicate.
Is there a "silver bullet"? No. Is there hope? I'm an optimist...I say "yes."
We...my colleagues and I on the academic side...have to step up the educational aspect of ethical behavior., We have to help our young disciples...the up-and-coming PR professionals and journalism professionals...truly understand the importance of ethical practice.
PRSA and other organizations are doing a decent job of educating/informing current professionals, but more could be done. It really circles back to us as individuals to carry the torch. If others see us conducting our business ethically...and successfully...my hope is they will choose to do likewise.
Onward and upward!
Excellent reference resource, Mike. Thanks!
4 months, 2 weeks ago on 19 Must-Read PR & Social Media Websites
Very useful and realistic guidance here. I emphasize to my PR students day-in-and-day-out the imperative that what you say or "do" online can and will have an immediate effect on your organization's reputation as well as your own. So tread wisely, but do NOT shy away from the online opportunities to engage with stakeholders and potential clients/customers. As the old saying goes, "Be sure brain is engaged before putting mouth (keyboard) into motion."
4 months, 2 weeks ago on Online Reputation Management: Use the Internet with Confidence
Thoughts, prayers, and cyber-hugs flowing your way in waves. Be strong, my friend.
5 months, 2 weeks ago on When Life and S**t Happens
@Howie Goldfarb @KirkHazlett @Mark_Harai Thanks, Howie and Mark, for some insightful comments. It's ironic that *listening* can be such a misunderstand and badly-practiced concept! Let's hope we seen some positive changes in our lifetimes!
6 months, 3 weeks ago on The Power of Listening
@Mark_Harai Very, very true, Mark. It's a tough art to master for some of us, but definitely worth the effort.
Thanks for reading and commenting!
@sgm3444 There's a reason why there are twice as many of the one! :-)
Very refreshing, Holly, and mirroring much of what I "preach" both to my students and to folks who attend sessions I present on cultivating an online presence. I refer to it as "getting comfortable in your own skin." Once you achieve that, your online presence will represent the real you...all sides...all "shapes." Thanks for validating my thoughts!
10 months ago on Would the Real Holly Dawson Please Stand Up?
@Howie Goldfarb Very good points, Howie. And, as you so rightly conclude, you've done YOUR duty as counsel...it's up to the client to decide how he or she will act based on that guidance. While I've never said "I told you so" to a client or employer, I have had more than one say to ME..."You advised us not to do XXX. You were right." Gott love our profession! :-)
10 months, 1 week ago on Public Relations: The Two Sides of Information Access