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I think this is exactly what HTC needs to do in their marketing. Face the fact, a commercial has basically 15 - 30 seconds (on average) to endorse their product. A majority of cell phone owners are aware of the top cell phone manufactures and which ones they prefer. So this commercial does two things. First, it shows off a new feature by htc to consumers who are aware of the company and two, it leaves "suggestive impressions" and left people curious about the product/software to those who are not already tied to a certain manufacturer. If this commercial is played enough HTC, in my eyes, has made a major improvement on their previous marketing attempts.
2 years ago on HTC, When We Said Advertise More, We Didn't Mean Like This