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I know EXACTLY what I want from AD, but I can't afford you, at all, and thus I slink away to a corner and sob, BUT I do my best to keep our relationship strong, should the day come when we can. I know we need to do some of these things ourselves, in order to reach the next stage of our business evolution.
1 year, 12 months ago on Seven Reasons You’re Not Ready to Hire a PR Firm
Are we talking buzzwords or are you really trying to draw attention to your haircut? Come on Jeff, be honest.
2 years, 9 months ago on Taking social business from buzz word to business function
Mr. Rogers is NOT creepy. How dare you even suggest that? He was the best. The best.
2 years, 9 months ago on Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake
I had a hunch this was the case, but I appreciate you sharing the validation. Thank you.
2 years, 11 months ago on Smartphone Gaming Increases 55% in EU5
I wish I ate this sarcasm omelette for breakfast, opposed to that healthy flax and whole grain cereal. This was so delicious.
2 years, 12 months ago on Why I Unfollowed Myself on Twitter – Not Your Daddy’s Unfollow Post
@HowieSPM @ginidietrich @DannyBrown or of the bouncy house that Gini is most definitely going to rent.
3 years ago on Picle Lays Creative Waste To Instagram
@ginidietrich or your bike while riding, though I'm sure you'll say you are terribly uncoordinated and likely to fall and suffer an accident worthy of the firing of a health insurance company rep.
@ginidietrich How does introvert and PR mix? Also, instead of the gigantic, though slightly less active, Lake Michigan, get your ocean fix on at Shedd Aquarium and shoot the dolphin show. :-)
@HowieSPM instead of Instagram, I just use a real Polaroid, and then I shed tears every time I drive past the hollow shell, that once was their former HQ.
@ginidietrich You don't have to narrate a thing. Sometimes the ambient noise can tell the entire story. My original shots of the brook didn't pick up the babble, which is why I talked over it. However, let me give you a few ideas....because I love you.1. Super Simple Example #1: Photos of the ocean. Sound of waves crashing.2. Super Simple Example #2: You're at a party/networking event/etc. Photos of the people. Sound of their chatter.3. Super Simple Example #3: You're at Wrigley Field. Photos of the crowd/field/etc. Sound of the awesome ambient noise that accompanies a sold out baseball stadium.
@geoffliving Geoff, I'm a bit surprised that with the enthusiastic caps lock shout out to Instagram, it didn't conclude with, at least, 5 exclamation points, which to me says you left the window slightly cracked, so that your loyalty could potentially be stolen by another suitor. ;-)
@danieleagee Pick on the guy who advocated your death, by shovel, the other day. Nice guy you are. ;-)
@danieleagee I think you just proved my idiot point. You don't have to stand still after taking the photo. I'm giggling out loud over that one. muuauahhahahhahahahahhaa
To your point, which I agree, Picle is a work in progress, but to me, it's worth the bumps and bruises to stay along for the ride. My only challenge, is I want to shoot photos of my kids, because they say funny shite while being photographed, but don't want to share them with strangers. Most don't have that problem.
@danieleagee I know how difficult it is, for the modern homo erectus (Stop giggling you middle schooler), to click to take a photo (like all photo apps) and then hold the phone for 10 seconds so it can record sound. If you're saying that's too tough for Instagram users, then you just called every single Instagram user a partially functional idiot or a social media expert. I can't tell the difference.
@Rhysorwin To a degree, but an ambassador, as it's being presented to us by Ragu, for example, is not someone who was fully dedicated to the Ragu brand and product. They all have established blogs, etc, which comes with a following. I'd be interested to know how many used Ragu beforehand, much less loved and passed recipes calling for it. This is why, true to an ambassadors definition, they're politicians. The Brand Army works for you with little to no recognition, but is motivated by interaction, access and feeling like they're part of the success story.
3 years, 1 month ago on Kill Your Brand Ambassadors With Your Brand Army
@Howie Goldfarb Thanks Howie. The idea of the Brand Army is to be very involved in what you have to offer. How cool would it be if, for example, the customer service for an online video game, like World of Warcraft, was managed entirely by the Brand Army, with perhaps, 1 or 2 internal staff members overseeing it? Who knows more about a game than the passionate players? Or an auto dealership had a group of people that prospective buyers could connect with, in order to gain firsthand what the expected customer experience will be or Sam Adams had an army that received a monthly shipment of brew and had to participate in live G+ events to discuss and share their feelings? Getting that army into the mix is my ultimate goal.
@Liz damn you. Now I have to run out and pick up some Sharper Edge Cheddar. I've been craving it since this comment. :-)
@wmwebdes Thanks and you're right, we all can't be ambassadors, nor do we want to be, but all of us can belong to an army. Many of us don't even recognize it as that, nor do most corporations, but all it takes is one smart insider to recognize and nurture it.
@maggielmcg Right on Maggie, but how do you think the strategic thinking, inside of influential corporations, can change in favor of the Brand Army versus chasing bloggers, etc?
@Juan DCAutoGeek Barnett I hear you Juan and like you, I was a member of VWVortex when it was just 2 guys in a Chicago apartment. I've also influenced the purchase of many a VW, Audi and a ton of aftermarket accessories. However, what's missing from your comment, and something I want to see, is what 34% you disagree with.
I need to play the role of (fill in the blank) advocate. I guess the only advocate I'm really playing is the XX Chromosome Advocate. I think, at no time in history, have women been smarter, more confident and powerful and it's only going to get better. Like any cultural shift or sweeping change, there will be a vocal minority who fears that change and will do anything to suppress it. Ten years ago there's no Gini. There's no Leah Busque, founder of Task Rabbit, who is absolutely tearing it up. There's no Dayna Grayson, who is leading the digital group for Northbridge Venture Partners. Three women who I know and love, that I would kill to work with. So instead of focusing on the negative let's focus on the awesome, because there's an abundance of it that needs to be celebrated.
Let the assholes, with either chromosome, duke it out in their vicious circles. Eventually they'll be irrelevant and all alone...most likely crying for their mommies. ;-)
3 years, 3 months ago on Women Are Our Own Worst Enemies
Gini swore! Gini swore! Gini sworrrrrrreeeeeeeeeeeeeee!!!!!!!!!!!!!!!!!!!!!!!!!!Quick, hire a PR firm to manage the shock and awe. Seriously.
3 years, 4 months ago on Providing PR Counsel to Penn State
This is a very specific comment, but one of my largest pet peeves that can fall under point 3 is when an entrepreneur says everything under the sun when they're out of money (revenue or funding-wise) except the one line everyone should hear, which is "I'm out of money". A great entrepreneur accepts it as a challenge and sets a limit on how far they can run without it as well as works their tail off trying to generate it. Many, many, many, many take the "Oh everything is fine route". It reminds me of parents who stay married too long, because they're doing it "for the kids".
Author's note: I'm in a heavy metaphor phase this morning. I blame the crazy coffee I drank.
3 years, 5 months ago on Six Reasons Entrepreneurs Suck
@joecburke So awesome to see you reading this Joe. As one of my self-anointed business mentors I love when you counter what I say, but this line "you need somebody you trust to kick you in the A** and keep you real." is exactly why you and I click.
Sometimes it's detail people and other times it's big picture people. I'm very guilty myself about being so in love with the baby that all you can think about is the baby and you talk incessantly about the baby and make an overabundance of Facebook status updates about the baby, but then I forget that the baby needs to let go and be set free, otherwise it won't have a complete life.
I feel like every entrepreneur needs two things.
1. If you're new to the game you need Start-Up Daycare. Some place or someone who can nurture you through the process, keep you stimulated and help you grow.
2. For a more experienced entrepreneur you need a Start-Up Shrink. An objective person that you trust, who operates in truths and will listen contently, but advise you accordingly.
But you need to admit that and willingly seek it out. Advisors are fine, but having people who can go deep with you is vital. We do a terrible job, infrastructure-wise, of supporting entrepreneurs. The gov't doesn't support start-ups, wholly, especially on the tax end. Regional industries or industry networking organizations are great at one thing, but not another. Then there's personal family or network support. As complex as a start-up is the whole "It takes a village" mantra doesn't apply here. It should, but it doesn't.
@DanielMWood internal communication is where I was trying to focus (Damn you word limit!), where many times the founding entrepreneur has the entire vision in his/her head, but cannot clearly articulate it to those who are responsible for making it into a reality. Worse, the "Yes Men" come into play when the entrepreneur doesn't want to be challenged by answering questions when that vision needs clarity.
@ginidietrich@Danny Brown Danny listen to Gini, she has stalked hundreds of photos of me ten times over.
@NancyD68 I'l take it!
@PatrickStrother I consider you a lucky man Patrick. Very lucky.
@John Fitzgerald well I'm legally bound to say "Six Reasons Why All MBAs, besides Babson's, Suck"
@HowieG Ha, you just hit on two of my pet peeves.
1. Groups inside of large corporations who say "We act like a start-up". It's such a BS line, because they are operating within the realm of "new" but from the comfort of piles of money. Rarely do you see these groups act with desperation and the passion required to do amazing things.
2. The Corner Store Syndrome. Ever notice how every town has a convenience store that continually turns over ownership year after year and each time the new owner says "This neighborhood needs a store like this and I'm going to do things differently"? The blind faith that things will change this time, rather the fact the area doesn't support that type of business, is mind boggling.
@Raj-PB the "yes" men strategy has always killed me. It's a sign of weakness and very few challenge it, especially in a corporate setting.
@jonbuscall impatience is a major problem across the board these days, but when Google is doing a deal with Vistaprint, for example, both parties want to succeed, but they aren't sweating the deal by being in a rush to get it done. Start-ups, especially those that may take a major leap forward by cutting a deal with a significant partner (many times with investment dollars on the line), can get so giddy that they don't let he deal play out, jump the gun and blow it up. It's the business equivalent of dating and not putting the time into courtship and going straight to "So when do we sleep with each other?"
@John Falchetto John, whenever I run into jerks I re-enact this most awesome movie scene. http://www.youtube.com/watch?v=Tcwz8-EfFYE Try it. It works.
@Liz ahhhh the poor SM gurus. They are taking quite the beating these days.
@rustyspeidel thanks for jumping in. A lot of what you say focuses on successful entrepreneurs, which as we both know, is a small subset of entrepreneurs, with failed or mediocre being the largest. I've worked with plenty of mediocre entrepreneurs, who have generated millions of dollars and employed many people, but when it came time to turn the corner and make the key decisions to turn modest revenue into extreme, major implosions resulted. It wasn't arrogance that caused that, but rather fear. It was the fear of having to give up a fair amount, in order to succeed, among other reasons.
@abarcelos that's been my biggest challenge over the last few years. I've been involved with a couple of ventures that were a mere few wise decisions away from overwhelming success, but the inability for some to let go stonewalled all of it.
@ginidietrich I'm glad you re-read it, not because you said that I'm right, but rather you took advantage of performing a self-assessment and ended up being honest with yourself. When I say entrepreneurs are liars, they lie to themselves more than anyone else.
@Danny Brown Hey, I'm not sure how birth certificates work in Canada, via Scotland, but us Americans like documented proof of child "ownership". ;-)
@jennwhinnem shhhhhhh if word gets back to my mother, that I'm telling the truth, my entire high school social experience will fall like a house of cards.
@NancyD68 Thanks Nancy. Clap away although most of us would prefer to see it in YouTube format. Personally, I'd wish you do it with a gospel choir accompanying you. ;-)
@karimacatherine@Danny Brown I assume by "star performers" we aren't talking about people involved with Simon Cowell.
While in my "What's my next gig?" mode I'm off to swim lessons with an adorable 5 yo, who happens to have my name on her birth certificate. However, I will say this @Danny Brown , life is more than a tartan pattern. Got it? ;-)
@Lisa Gerber how do you expect me to read this when you use an image of the South side's favorite son, Mr T? Oh and when it comes to content that can multi-task, does it get better than this? http://www.youtube.com/watch?v=7_rBidCkJxo
3 years, 5 months ago on Five Ways to Make Your Content Multi-Task For You
Oh @ginidietrich how you are going to learn a lesson the hard way. For writing a lessons learned post your ridiculously amazing, home cooked, Italian feast, courtesy of me will now involve jarred sauce. Don't ever cross me like this again.
<Kiss left cheek> <Kiss right cheek>
3 years, 5 months ago on The Lesson Brands Can Learn from Ragu
Some of you, like @adamsinger , already saw this on CCs blog and commented, but I will summarize what I said to CC last week. "He overreacted in a big way because Ragu is not targeting sauce lovers, Moms or Dads. They're targeting people who hate food. Ragu is the scourge of jarred sauce."
I'm not worried about losing a consulting opp with them or their agency. If they hire me, it better be to show them how to make a significantly better product. :-)
3 years, 6 months ago on Are bloggers over-reacting to the Ragu social media “crisis”?
@FranchiseKing I think the match begins and ends with GFY. Brogan doesn't need to say another thing after that. He's successful, but he's also fairly thin skinned like many of his counterparts. Say something that folks fired up one day. Back down the next. Write "whoa is me" tweet or blog post one minute. Delete it the next. Heck Chris apologized for getting drunk at his own roast. To me that leaves a weak link in the brand. All I'm suggesting is he toughen up a bit, but your reaction seems like I was attacking him, which I was not. I could care less about Chris. We're not in the same space, We don't compete for the same dollars. I have no vested interest in him, but I have to admit, being able to sneak fluffers into a comment is A-OK in my book. ;-)
3 years, 8 months ago on Beware the Google+ Experts
@Danny Brown @RickRice I was hoping to turn the analogy into an infographic. Thoughts?
I've completely avoided commenting on this until I found out late this afternoon that somebody told Gini she should apologize to Brogan for this. If it's gotten that far, and out of control, then I might as well drop some of my twisted knowledge while defending my homegirl. I find the chicanery of social media and paying to learn about it's tools at the expense of natural curiosity and real retention from a DIY mentality to be 100% ridiculous(This coming from an adjunct professor who is paid to lecture). I don't care if you claim to not have the time. Find it. Tinkering and learning has a much higher ROI. The only excuse you can possibly have is that you lack the skills to interact with people, because that's all these tools allow you to do. How hard is that? How hard is it to be human?
But I digress. First off we've got Brogan, who is friends with my friends, but somebody I have never met. He's come under attack lately, but he's out there. He's got to have the skin for it. Triple the protection when you agree to have yourself roasted...poorly I may add. These actions draw ire from people, fair or not, and he defends it with a cop out defense of "haters gonna hate". That's a crockpot of shit right there. What would win me over Chris, if you're reading this, is to grow the grapes to say GFY (Go Fuck Yourself for those who are confused by acronyms). Why worry about your personal brand? If you believe in you then defend you with all your might. Don't pussyfoot in order to be a "professional". You get more loyal customers by being true to yourself. If Gini paid $47 for my GFY Seminar she wouldn't have a problem telling the "apology requestor" that they need to fix themselves a fresh hot cup of shut the fuck up. Thankfully Gini is a better person than me.
However, all of this leads me to one significant conclusion. It finally hit me tonight and there are going to be a lot of folks pissed off at me for what I'm about to say, but who am I to care? If the interactive industry were to be compared to the adult entertainment industry then social media consultants would be the Fluffers. Don't believe me? I hate pornos, but at least I know the mechanics behind their production and well I'm going to assume that you know what a Fluffer is. If not Wikipedia can help. In this analogy the Fluffer has to keep the male actor aroused in between takes. The male actor is played by the client. You have to keep the client aroused so they can do what they do best, which is to satisfy the star AKA the customer. But technology advances, the clients get smarter and they discover Viagra can do a better job than the Fluffer so all of a sudden you have a person, with a limited skill set, out of work. My point? Don't be rendered obsolete by a little blue pill.