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@Howie Goldfarb @danielnewmanUV Howie, I am starting to get a little irritated with you. What's sad is that I pretty much like and get a long well with everyone even if I don't agree with what they say.
So after I read your very "thought provoking" comment on LinkedIn, I went to your blog post where you criticized me and my former agency Edelman over 2 years ago. I then Googled your name and mine together and found this. Telling fibs? Really, are you saying I am a liar. Please help me understand where I have ever lied about anything. My writing is based on my experience working for agencies and also for Fortune 500 companies where I worked in various social media positions.
I'll repeat my comment back to you that I left on LinkedIn and add some additional thinking for you. Maybe you will learn something.
1. Anyone with half a brain can criticize and/or disagree with others.
2. It takes someone with experience (in life, in business, in marketing) to actually come to the table with original thinking and then share it for others to react to.
3. You can't build your brand by trying to tear down others. Seems to me like you are just jealous of other peoples success. Why?
I really don't care if you like me. I will not lose any sleep over it. I promise you that. But here is some more advice for you.
Get over it. You seem too obsessed with other people. Focus on making yourself smarter. Read more, write more, and be open to other peoples points of view.
And next time you talk smack about me personally, please @reply me so I can at least defend myself sooner rather than later.
Or better yet, let's have a discussion on a podcast somewhere ... live, you and me?
Sorry for the rant Dan. Hope you are well good sir.
11 months ago on Social Employees Drive Social Business
Heather -- thank you so much for the mention here. Excellent post!
1 year, 5 months ago on 10 Tips for Stronger Influencer Partnerships
@ginidietrich @Britopian anytime, had a blast for sure!
1 year, 5 months ago on Join Michael Brito for a Special Livefyre Q&A Today
@jasonkonopinski @Britopian you too sir.
@belllindsay thank you for doing this. Really appreciate it.
@yvettepistorio you are welcome!
@jasonkonopinski @belllindsay @Britopian and i also do insanity .. so factor that in too.
@belllindsay very entrepreneurial company. Wicked smart people and always willing to help and support. Bad? Well there isn't any thing bad about it...
@EdenSpodek @EricPudalov @Britopian Well there is always good ole Google....
i am going to write a blog post with all these answers...
@TaraGeissinger very important for sure. We have to tell a consistent story across paid, earned and owned media in order to reach consumers and change their behaviors .. online video consumption is huge so it must be a channel for storytelling. Expensive though.
@yvettepistorio i guess it depends on how you actually define content marketing ...
@belllindsay life = mom. business = hmmm, have to think about that one.
@belllindsay @JoeCardillo @Britopian @yvettepistorio wow, i actually heard that too...
@EdenSpodek @Britopian Curata is good and not too expensive. http://www.curata.com/
@jasonkonopinski a new one arises. the New Myspace perhaps? it rocks by the way, if you like music.
@yvettepistorio both. Overhyped as a social network. Undervalued at the role in can play in search engine visibility.
@belllindsay @Britopian good question. I am not really sure. But going to the military was the best thing I have ever done as a youngster. Taught me to be accountable for the decisions I make. Too many youth today aren't accountable and many are lazy.
@belllindsay @Britopian same as canadians love for hockey maybe?
@HeatherTweedy i responded below. Content curation is a necessary part of a broader content strategy. But it's hard to tell a brand story with other peoples's words. There should be balance. Tools like Curata, Publishthis and Percolate can help.
@belllindsay baldwin in a heartbeat.
@JoeCardillo @belllindsay @HeatherTweedy @Britopian trying to catch up here! : )
Not a concern but a reality. Content curation should always be a part of a broader content strategy. Tools like Curata, PublishThis and Percolate can help too.
@belllindsay @Britopian well my girlfriend at the time dumped me while I was in bootcamp... haha
@belllindsay @Britopian ha, i get asked this question a lot. My life is an open book so I will be honest. I was 18, no goals in life, hanging out with the wrong people. I was a follower, not a leader and did some really stupid things. I got in a little trouble and then decided that i had to do something with my life. So, i joined the USMC... plus, the recruiter told me that I would get "all kinds of women" and at 18, that was huge for me! : ) He lied.
@jasonkonopinski @Britopian @belllindsay @JoeCardillo i can probably still outrun you Jason...
@belllindsay @Britopian @JoeCardillo my knees crack everytime I get up. Should that be happening?
@yvettepistorio @Britopian @StephanieFlo @belllindsay ha, i can do that too! Cab s my fave
@StephanieFlo @belllindsay @Britopian i am more a pale ale kind of guy ;-)
@jasonkonopinski @yvettepistorio totally, less red tape, less budget so it makes sense for SMBs to engage. Will be difficult to scale though if/when they grow unless they have the right infrastructure l.
@JoeCardillo whoa, wish I was a visionary. : (
I would say just to focus on your customers. Where are they? Where are they going? You won't know these answers unless you are deep rooted in the community. Besides, in 2025, I'll be really old so who cares? : )
@belllindsay @Britopian yeah it took me 8 months though. First book was 3 months... and i cut a lot of corners.
@JoeCardillo @Britopian @belllindsay ugh, can't stand the "how content marketing is like dating Lindsay Lohan" or "Content marketing lessons from Breaking Bad" type of posts. No depth whatsoever.
@belllindsay @Britopian i write on the road. I basically craft my blog posts in my head .. and then use google docs to fill in the blanks... it's become quite easy but then again, I am not the greatest writer either.
@yvettepistorio start with employees and customers. Build a content and media hub. A small company in SF does this extremely well http://visagemobile.com/mobilityblog/
@aimeelwest @belllindsay @Britopian i advise clients to only engage in the channels where they have enough resources -- (1) the right content narrative (2) a community manager/content person who can respond and create content (3) moderation policy and (4) measurement framework. If they have enough resources for all channels then so be it. If not, then I recommend to not have a presence. Each channel deserves it's own attention.
@belllindsay @Britopian true it's inevitable. With social media we are trying to interrupt consumers. We have to figure out how to let consumers find us. Look at Forbes, Huffpo, Mashable, etc .. all have mass amounts of traffic and engagement with their content. A brand can do the same with the right story..
@belllindsay @biggreenpen @Britopian Vine is dying, IMO, especially with the launch of Instagram Vid. but I would challenge everyone to start thinking more about long-form content. as social media people, we have forgotten the power of telling stories that exceed 140 characters. And, you will never see a status update, Vine vid, instagram, etc. in Google so we are missing out at acquiring new customers, prospects ... etc.
@EricPudalov @Britopian i think $1,500 a month. Not sure.
@belllindsay @Britopian YES. there is a content and media surplus. And we as consumers have an attention deficit. Plus, our lives are dynamic and unpredictable. Very difficult for brands to reach us .. which is why they must start thinking like a media company.
@belllindsay @OrmusOwl @Britopian @jasonkonopinski once a marine .. always a marine! : )
@EricPudalov There are tools that can help you do this. My favorite is Social Flow. Kind of expensive but it will distribute content when your audience is actually paying attention. Many news outlets use it.
@StephanieFlo @Britopian hey you! how are you? I always hold Red Bull as the poster child for a stellar content strategy. Their "giver of wings" narrative is executed seamlessly across paid, earned and owned media. From a B2B perspective, I would say that Intel is doing amazing things in the content space - from brand journalism, to influencer storytelling etc.
@yvettepistorio @belllindsay @Britopian ahh good question. Real-time marketing is the next "big" thing. Truth is, Oreo has been doing that for quite some time. They have the people, process and technology to execute it. However .. Real-time marketing should only be a small percentage of your strategy. Brands can't sit around and wait for the news cycle to create content. They should already have a story and create compelling content day in and day out.
@KateFinley @Britopian yes, I try and take that principal everywhere I go especially in my personal life
@belllindsay @Britopian @jasonkonopinski you force it! ... kidding. That's the hardest part for sure. It's cyclical for sure but you need a strong leadership team who will put their money (and behaviors) where there mouth is.
@belllindsay agreed, but short form storytelling is much easier. And its easier in B2B, i think, because the subject matter expertise is so deep...
@jasonkonopinski why you gots to come at all cray cray like that? haha..
well, it's essentially change management with social being the focal point. It's quite simple. If a brand wants to become a media company, they must implement change management principles to make that happen - people, process and technology.
@KateFinley Digiday is a must for me. I also subscribe to Smart Brief. Love it.
@KateFinley of course good writing as well as possess a quality I call "reciprocal altruism" which is a concept whereby we as marketers "give" without any expectation of receiving anything in return. Also a solid understanding of general business acumen, marketing knowledge etc.