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@sydcon_mktg @sydcon Hello. I really appreciate your feedback and any different views/first hand experiences that you have. Every tech or marketing team is unique and its members may have dissimilar approach to collaboration.
When I say "invite members of a tech team to marketing meetings" I do not suggest IT guys will necessarily be happy to attend them. I think what matters here is the intent; the fact you invite them in the first place. It should not be mandatory for techies to attend marketing meetings, but from my experience people like to know they are being considered rather than ignored.
I would be psyched to read your post on this!
8 months, 3 weeks ago on Project Prioritization: Stay Sane When Working with Tech Teams
@jasonkonopinski Londyn - zapraszam!
@belllindsay @KevinVandever I do think IT is seeing the bigger picture more and more. We, marketers need to aim for the same by learning Agile and grasping basic technical concepts. Maybe not the most fun thing to do for 'creative' minds, but super-amazingly-helpful in the long run.
@jasonkonopinski Pozdrawiam serdecznie :-)
@KevinVandever Kevin, marketing and IT campfire sounds awesome! I think we both come to the same conclusion - strong personal relationships are the best prescription for effective collaboration between technical and non-technical teams. But it does take time and plenty of patience!