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What you're talking about here are tactics and even strategy (in terms of brand), pure and simple. What's more critical is the next level down in terms of who you are, and more specifically your mission/vision.  Short of being relentlessly tuned into this level, all other efforts will fall short based on my experience.  

2 years, 10 months ago on Three Things Your New Company Needs In Order to Dominate


Gini, I agree in general and argue that an even broader understanding of organizations and how they operate is critical for professionals. See my related blog post at

3 years, 1 month ago on Five Skills You Need You Won’t Learn In PR Class


These are all excellent points that balance the "who we are" with the "what (and how) we do it" quite nicely. As a profession, I think we need to aim even higher by making a better case for the myriad roles and values delivered by an effective public relations function within an organization. That transcends a focus on media relations, social media, etc. and speaks to bigger, broader tasks fundamental to the very welfare of companies in all sectors. Indeed, PR is a management function and needs to do a far better job at claiming -- with all due enthusiasm and verve -- that very, very vital position (lest others do so, to our distinct disadvantage).

3 years, 8 months ago on Seven Ways to Change the Perception of PR


Hi Mike! I don't know if you remember me from any event, I agree wholeheartedly with the problems with the expert label. I personally detest it and never use it. Regarding point 4, causality is in general difficult to prove. Finally, you should know that there's a rich academic literature defining expertise that has nothing to do with marketing and is all about skill, practice, etc.

3 years, 8 months ago on 12 Most Important Unspoken Truths about Experts


Great list! Here's another irksome one. People frequently ask me (1) if I know someone at (name of co.) and (2) to introduce to that person. LinkedIn serves both purposes, so I'm redirecting them to my network there to achieve those purposes (and sadly, quite a few don't follow up)

3 years, 8 months ago on 12 Most Annoying Things People Do On LinkedIn