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@ScottMonty I haven't read that one in a while. Recently cruised through Adventures and Memoirs, Last Bow is next up :)
2 weeks, 6 days ago on A social media data warning from Sherlock Holmes
@alanbr82 While it's always been true, the risk of not being better is greater to PR folks because one bad pitch can not only ruin that particular effort, it can burn the relationship entirely, and that can be a massive setback.
1 month, 2 weeks ago on How Content Marketing Could Kill PR
1 month, 2 weeks ago on Let your core values guide employee opinions online
@KirkHazlett Thank you!
@lincolnwater In this case, we are looking at referral traffic originating from plus.google.com or plus.url.google.com
1 month, 3 weeks ago on How essential is Google+ for PR and marketing?
@WebStuPointO I completely agree that you can't declare a winner JUST on traffic, but the reality is that if you drive near zero visitors, then the likelihood of converting any of them will by default be near zero as well.
@FirebrandTalent @trevoryoung @cspenn That's a sensible question. We'll look to add LinkedIn for the next data run!
@Bernard Goldbach That's odd, Bernie - I can see it either as plus.google.com or plus.url.google.com on the sites I've checked.
@cparente Here's the followup to point #2 that you made: http://www.shiftcomm.com/2014/01/nuances-in-the-content-shock/
2 months ago on The Role of PR in the Coming Content Marketing Collapse
@Kenneth James Thank you, Kenneth!
@crmurray30 @TDefren @markwschaefer It applies, but it will suffer diminishing returns at a slower rate. Crap content has already reached uneconomical, and did once Google started rolling out the Panda and Penguin updates over the last two years. Mediocre content is taking the hit now. Good content will have diminishing returns soon, and stellar content won't see it.
The challenge, then, is to be stellar or else.
@laurenkgray I think the starting point of the discussion is an understanding of costs, much in the way some companies measure retention as opposed to the cost of acquisition. Losing a lot of loyalty in one person means you have to start building up loyalty in a whole bunch of other people in the hopes that the one evangelist you lost can be found again in someone else.
@mpace101 I think there will be significant differentiation and segmentation of the audiences we do have. We have the casual folks, the engaged folks, the customers, and the evangelists, and if marketers are smart, they'll work them from the bottom up, evangelists first. Losing loyalty will have a much stiffer penalty than it currently does.
@Frank_Strong Thanks, Frank!
2 months, 1 week ago on 7 Ways to Start 2014 Strong for PR and Marketing
@Cision NA Thanks, Lisa!
2 months, 4 weeks ago on The most obvious use of Instagram Direct for PR professionals
3 months ago on The One Tip for 2014 to Vastly Improve Your Marketing and PR
@Fred Bals Thanks, sir. I agree there are definitely degrees of awards. That said, there are lots of awards that consumers (especially in B2C and retail B2C most of all) simply can't differentiate between. There's one awards company that I won't name that will basically create an award for you, so yes, there are awards, and then there are AWARDS.
3 months ago on Are awards really necessary?
3 months, 3 weeks ago on Earned media might be invisible to your web analytics