Learn more at http://www.christopherspenn.com
2 weeks, 5 days ago on Earned media might be invisible to your web analytics
@Steve Robinson That's a great question and worthy of a followup blog post!
2 weeks, 6 days ago on 2014 will be the year of brand journalism
3 months, 3 weeks ago on Hump Day Help: 5 experts weigh in on the future of professional communication
@Cision NA Thanks :)
3 months, 4 weeks ago on PR Firms: How Do You Know it’s the Right Fit?
Thanks for the kind mention, Gini! Also, get well.
@Ike Well said!
4 months ago on Facebook Embedded Posts Create Ad Potential, PR Problems
@howardgr Suppose I want my Facebook Page to have better Edgerank. What if I put an embedded post from it at the bottom of my website's homepage or the most trafficked page? It'll still count as a view and the Facebook SDK will track anyone logged into Facebook as having seen it, so it will bump up the People Who Have Seen This numbers whether or not they actually read it.
@getsocialpr There are. We typically measure the value in terms of marketing metrics like lead generation and sales, since they have a direct line of sight to revenue.
4 months, 2 weeks ago on PR is a sales job
@chelpixie @suzemuse Just for this, Dave and I will recite the entirety of Return of the Jedi at your cubicle wall daily.
4 months, 2 weeks ago on SHIFTing Forward
@Brian Kemp The site responded within the hour and it was taken down.
4 months, 2 weeks ago on How to respond to plagiarism and copyright violation (US version)
@KensViews @cspenn Thanks, Ken. I'm a fan of @tdefren too :)
5 months, 2 weeks ago on The Importance of Tracking Time and Other PR Firm Essentials
@ginidietrich @cspenn A good question. That's why I like to schedule in half-hour blocks. It's kind of like Legos - if something comes up, I move blocks around and make it all fit.
The way I do this at SHIFT is by living in Outlook's calendar. I block off time in half hours for everything - lunch, meetings, etc. and when a client has time block X, they get 100% of my focus for that block. When the block comes to an end, I save all work and move onto the next block. It's the ONLY way I've found to give the appropriate time to clients and still meet all my other obligations - including obligations to myself.
@jowyang Thanks for the inspiration. I do agree that reputation will be one of the cornerstones of the collaborative economy. The catch will be someone coming up with a reasonably standardized way of measuring that reputation. Does an Uber 5-star driver sync with a Lyft 5-star driver? Does a motel with a 4-diamond rating from AAA compare favorably to an AirBnB top rating?
5 months, 2 weeks ago on The role of public relations in the collaborative economy
@shelholtz I lump advertising in with media, which PR shares a responsibility with advertising. Both earned and paid media have the same responsibility and end goal: get people to the front door.
6 months, 1 week ago on Are marketing and PR the same thing?
@andreacook Hi Andrea - you can reach Catherine at Catherine at shiftcomm.com. - CSP
My latest conversation: Core Values: Creative
6 months, 3 weeks ago on Core Values: Connected
One comment on Analytics trackbacks - this is based on the GA DataHub which incorporates social data from almost every social network except... Twitter, Facebook, and LinkedIn. So it's useful for measuring your trackbacks for links shared by G+... but that's about it. We still need third party tools for monitoring the other big 3.
My latest conversation: Announcing SHIFT Coffee Shops!
8 months, 1 week ago on Lots of Changes at Google: What it Means for You
@theelusivefish Thanks for sharing, Rob!
My latest conversation: 7 Ways to Measure PR: Paid Advertising
8 months, 2 weeks ago on How to Measure PR: Introduction and Sales Metrics
@djwaldow @ginidietrich So two things - first, yes, set them up as a user in your WP site. You don't have to give them any privileges or access, you can just configure it as a locked out user, then edit their author info in the user tab. After that, you ask them to add your site as a contributor on their G+ profile.
My latest conversation: Influential PR: Scarcity
9 months, 1 week ago on How to set up Google+ authorship
Thanks for the callout - don't forget the Users config for individual authors! That's how you get contributing authors to lend some of THEIR juice to your site!
9 months, 1 week ago on Eleven Steps for Setting Up and Using the Yoast SEO Plugin