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3 years, 7 months ago on Livefyre Conversation
Becky totally agree with you! Thank you Jay, love your break down of this campaign! Really love it! I agree Buca is great at their CRM process/system, but what about NEWBIES?
If their goal was to get as many 'likes' as possible on FB in a short amount of time - Mission Accomplished! If their goal was to get people who already are fans and contacts of Buca back into the restaurants - Mission Accomplished! Maybe those were the goals? Or maybe not?
If more businesses were explained Social Networking Strategy & ROI the way you have explained it here to see how everything is connected, they would be way better off and only spending $ where they need to. Thanks for your hard work!
3 years, 7 months ago on Did This National Restaurant Chain Put Too Much Love Into the Like?