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Thanks for this post, Jay. Risking redundancy I'll echo that the way you've woven together the social / search / corporate influence vectors to tell the story is pretty darn elegant, not to mention plausible and sound. Something I'm keeping an eye on is if Google's sheer mass can support what for me is a great deal of stress placed on the concept of a "social" network... to connect people to businesses. Of course Google Plus presents as person-to-person, or person-to-groups of people...and they are doing that at least as well as FB / Twitter. Just seems incongruent that the answer to the Why-Will-Google's-Social-Thing-Really-Work-This-Time question seems to be Because-Google-Has-Made-it-So-Businesses-Will-Want-to-Participate. Net net tho...I can't wait to try it out!

3 years, 9 months ago on Why Google Has the Hammer To Make Businesses Use Google Plus