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Belly Ballot is an interesting company and concept. I even checked out the website. Transparency is always important. Trying to rig a contest or present a fake idea is wrong and unethical. For Belly Ballot to be a kickstart it's as if they put themselves behind with this fake contestant before they even really started. Like you mentioned people will discover the truth no matter what. They should have just started small, building their brand step by step like other small businesses. It may be difficult for people to trust them moving forward because of the fallout. I think it's important to understand if it doesn't work, it doesn't work so go back to the drawing board. In the long run, a company contest that fails is better than a fake contest.
8 months ago on Belly Ballot Hoax: Communication Gone Wrong
All nine tips are great! As a Kent State University PR grad student, we are required to create and maintain a blog for a class. We've spent the semester discussing tips and tricks for driving traffic to our blogs. I now really know the importance of SEO. There was one word I continued to use as a tag but I realized it's important to use tools such as Google Adwords to know what keywords people are searching. This greatly increased blog traffic because people use various terms to describe the same topic. My blog has been the best way to understand SEO and creating valuable, interesting content that people will want to read again and again.
8 months ago on Nine Tips to Write a Great Blog Post
As a Kent State University PR grad student enrolled in PR Online Tactics course, this was an interesting read. In class we discuss the importance of constantly creating content for our blogs to increase traffic and build our personal brand. You mention the need to focus more on what converts well to drive traffic toward goals which falls in line with class discussion. I've come to realize people search for specific content and once they find it want a lot of it. It's important to create a lot of USEFUL content which will then increase traffic to your site. We've used Google Adwords to help determine keywords and phrases for tags within in our blogs to help with search results. My blog has been up since February so I know I don't rank high in Google search. I do believe checking for top search terms is beneficial when creating content however, I agree with you that spending so much time focusing on that is actually a bad idea. While it would be nice to rank high in Google search, that should come naturally with the creation of informational, fun, and captivating content. Sometimes I find the best information on the third or fourth suggested site from Google instead of the first. The reason why? The CONTENT.
8 months, 1 week ago on There’s More to Life than Google Rankings
As a PR graduate student at Kent State University this is valuable information. Professors stress the importance of networking through all outlets but it seems so overwhelming! It seems like common sense to connect with people but the actual ENGAGING and getting to KNOW them makes all the difference. I find myself struggling on how to make the initial interaction but it seems something as simple as responding to a tweet or even asking a question (because it never hurts) is all it takes. You list this as the first tip. This will help me immensely especially since I'll be embarking on the oh so wonderful job hunt in the next couple of months. In between classes and thesis research I need to take the plunge and invest the time to grow my personal network. Thanks for the tips!
8 months, 3 weeks ago on Make Your Network Go Viral: Eight Tips for Networking Success