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What a great brand building story ! And no social media was involved ... at least till now :) Hats off to Justin and Frank.
12 months ago on Brand ambassadors are created by amazing customer service, not recruited
@Lisa Gerber Ah - I meant "Integrated Communications" - not "Integrated Marketing" (below). :P
1 year ago on PR vs. Integrated Communications
@Lisa Gerber Sometimes I think this is a "blind men and the elephant" problem -- say "blind people" - men shouldn't take all the blame :) So we have this elephant and it has all these pieces. You, Gini, and others really understand the PR (evolving into "Integrated Marketing") pieces. Rand Fishkin, Bill Slawski & others have their hands on the SEO pieces. Avinash Kaushik can really describe what the Analytics piece looks like, there's a whole crowd around the blogging & social media pieces (Ann Tran, et al...).
The SEO piece and the Social Media piece are starting to grow so many tendrils between them that their getting hard to distinguish. And to a slightly lesser extent the same thing is happening between PR and SEO/Social Media. Google's algorithm changes seem to be a big catalyst for this.
Looking at it like a "philosophy of knowledge" kind of problem. The steps would be:
1) Name the Elephant (the "object" of knowledge)
2) Provide a definition of the "Elephant" (what it is and what it isn't)
3) Break it into it's parts and name those.
4) Identify the characteristics of each part.
5) Identify the relationships between the parts.
6) Identify the functions by which the parts, and the whole, interact with the outside world
But our first problem is we are at 3 & 4 and have to work our way out to 2 & 1, and to 5, 6, & 7, and our second problem is that the elephant is mutating at a rate (at least) equal to or similar to the rate of Moore's Law.
By the way, I'm increasingly inclined to just say that the elephant is "Marketing".
What a great question (from Andy) -- and I love your answer ! I've always assumed I knew what "community" is -- but this is a great image -- when the community begins to have a conversation of its own, separate from the catalyst. I think I'll steal that for my next client discussion :)
1 year ago on Community Building, Content Marketing and Charles Arment
Completely agree :) PR's PR problem is its name -- just like SEO's PR problem is its name. I should have a good designer create business cards where "SEO" is (elegantly) crossed out, and "Inbound Marketing" is "penciled" in. That might work for a T-shirt too, and we could have one for PR / "Integrated Communications" :) ... then there's baseball caps...
@jasonkonopinski @ginidietrich Thx for the link ! @puzyrevmazim did a short post a couple of days ago on "The Paradox of Choice" by Barry Schwartz (http://ht.ly/blEuD ) so I had heard about him -- but he's on my reading list now.
I think I agree with this. I know I've offered clients too many choices before. So maybe this message is: 1) Minimize your offerings. 2) Ensure that each offering is sufficient, clear and concise. 3) Present the choices simply and visually. Fewer words and better design, as always, means harder work :)
Nice post Gini :)
1 year, 6 months ago on Four Things Customers Want When Making a Purchase Decision
OK, you've got me hooked -- at least for the book :)
2 years ago on The New Yorker Breaks Embargo and Violates Ethics
MatchesMalone Only the words seem inconsistent, certainly not the imagery.
2 years ago on Politicians Trying to Control What Is Said Online
KenMuellerLisa Gerber Definitely thought provoking... doesn't really provoke me to write anything... just to think :)
Way to go Emma Sullivan :) Gini - (speaking of politicians desire to control the web) congratulations -- you got through this entire article without mentioning SOPA (what a rat's nest of issues that is.)
ginidietrichErin F.Lisa Gerber Actually, it looks like a pretty hastily thrown-together Wordpress site (Thesis theme). Most of the pages have identical structure. Wonder if they paid for the images ? (i.e. just how far back are their ethical guardrails :) )
2 years ago on Coghlan Consulting Group Run By Morons
Ha ! Good for the LA Times :) I'm surprised the Central Basin scam lasted an entire year. Did they honestly believe that no one would ever want to follow up on one of these articles with a reporter ?
jasonkonopinskiginidietrichDallasKincaid Great thread... I'm cracking up :)
2 years ago on Staying On Top of Technology
Agree completely on Google+. Not worth a lot of attention yet. Great advice on tracking technology use by the big brands -- something I don't do enough. Most new technology shows up in my HUD because I either 1) found it screening articles for my daily posting activity, 2) found it while trying to solve a very specific customer problem or 3) my kids told me about it :)
DoTime_WXginidietrich I'm with you. SEO tools and social media get your visitor count up but it's analytics that tell you how to increase your conversion ratio.
2 years, 1 month ago on Seven Tools for Your 2012 Marketing and Communication Plans
Lisa GerberPJWrightTMNinjalivefyre I'm also a big fan of Livefire. What we (I) also need (besides examples of gamification) are examples of what gamification is NOT. So far, I haven't seen a definition I like and I think those negative examples would help frame out that definition. Like .. where do contests and sweepstakes fit ?
ginidietrich Probably better than mine - I use torn up scrap paper :)
2 years, 1 month ago on Getting More Done: My Secret
Fully agree. We are not well-equipped to do multi-tasking. If I ever had an ideal day, I could block out the time to start and finish a single task completely -- but the world of "client interrupts" forces me to find ways to store the "state" of the task so that I can resume it quickly when the interrupt is done.
Managing "latency" (the "ramp-down" / "ramp-up" time between tasks) is the secret to efficiency. We all try to do good scheduling and prioritization, but the key to managing latency is figuring out a method for capturing exactly where you left off on a task so that you can resume it quickly.
When an Operating System is interrupted during a task, it pushes the "state" of the task onto a stack, to be popped off whenever the scheduling algorithm says it's time to resume. OSs may start and stop the same task many many times before they complete it (depending on workload.)
Of course, operating systems never get pissed off or flustered -- but that's another topic...
Anyway, to be really effective, most of us (especially those of us without steel-trap short term memory) have to have some kind of scheme to "push" the critical details of where we left a task to a piece of paper, file, notebook -- some consistent "stack" -- where we can pop it back off after the interrupt. If you don't do this, latency will EAT your day :)
JayDolan Except for world peace, etc... there is no better goal :)
2 years, 1 month ago on Three Examples of Social Media Gone Bad
ginidietrichJayDolan I agree. Good link for this particular post :)