Husband. Daddy. Professional Communicator. Iowa Hawkeyes and Chicago Cubs fan. Never let your fear decide your fate.
Thanks so much for the kinds words, Betsy! It's really humbling to have someone say all these nice things about you and not even have to pay a dime for it. ;)
2 days, 1 hour ago on You Need to Follow: Matt LaCasse
I think that was the first post I ever wrote for you, Shonali.
2 months, 2 weeks ago on Three Keys to Blueprinting Your Social PR Strategy
@jasonkonopinski Amen. Some things just need to be discussed in conversation.
5 months ago on 6 golden rules to responding to client emails
@Danny Brown @ginidietrich Duly noted. I'll start off with a #2 and go from there. To clarify, I mean a #2 pencil. Get your mind out of the gutter.
5 months ago on The Spin Sucks Inquisition: Danny Brown
@ginidietrich I feel like the most difficult part is getting the pen/pencil to "bounce" correctly. Would that be an accurate assumption @Danny Brown?
I have a new bucket list item. Learn to play music on my teeth. My dentist is going to be PISSED.
@ginidietrich Kind of you to think so. I just don't think I had an idea of PR beyond media relations, basically. That first year was rough.
6 months, 1 week ago on Join Ed Zitron for a Special Author Q&A Today
@ginidietrich @MattLaCasse @belllindsay @LauraPetrolino Probably because most of the PR's I dealt with were government entities.
@belllindsay @edzitron @LauraPetrolino When I transitioned to "The Dark Side" after being a reporter, my biggest misconception was that it was going to be easy. Easy in that I'd write a press release, send it out, and BOOM. Instant coverage.
@Shonali Because that Kevin Bacon .gif was GLORIOUS and perfect for that situation. And I love .gif humor.
7 months ago on When Social Media Fills In The Blanks
I'm still mad that Facebook won't let you post autoplay .gifs.
Great points, Lauren! The bottom line in all of this is we're building relationships. Connections come and go and are easy to establish. Nurturing meaningful relationships with people is time consuming and difficult to do, but one of the most vital activities we as PR pros must execute.
9 months, 1 week ago on Going Real-World: Transforming Online Connections into Real-World Relationships
@lauraclickYou bet, Laura! Thanks for stopping by!
1 year ago on Microvideo Will Dominate 2014
@JasMollicaObviously, I agree with you. Because of the length of time in these videos, it will force brands to be very creative with what they're doing. Hopefully this is the beginning of killing content that's essentially talking points.
@ChrisLAXWithout a doubt. She totally sought out 50 Cent so he could drool all over her and become a bigger story than the race.
1 year ago on Jeff Perlman compares Erin Andrews to a Kardashian
This is such an overlooked (or maybe taken for granted) point, Jason. Why people don't do the legwork of building trust so when they need something from their network, they can utilize those resources is beyond me. The truth has a way finding its way to the surface.
1 year ago on Social Trust: An Essential Part of Your Brand
I'm with @kmatthewsand @dferrari. As long as the post is about honoring MLK, then there's no issue. Try to tie in "brand awareness" or whatever, and you're off the rails. It all comes down to using taste and common sense.
1 year ago on Maybe paying tribute to MLK on Twitter really did work for brands
@arikhansonI did! It took me until the last paragraph to pick my jaw up off the floor. :) @prtini@DanielHonigman
1 year ago on How brands can make money–fast–using Jelly
So, I was 100% convinced your blog had been hacked. That said, I do think there are some ways brands can start using Jelly (I won't spill the beans here since I wrote a post for @prtiniabout that for tomorrow). Like you said, it's in a very experimental stage at the moment. Users haven't even defined how it will be used yet. Interesting tool, but let's give it some time to find its legs before we demand it run a marathon.
@Howie Goldfarb@Jesse Aaron@ginidietrich Precisely.
1 year ago on The Fathead PR Crisis Transformed by Reddit
@Jesse Aaron Agreed. Some entities view crisis comms as damage control rather than seeing it as an opportunity. Admitting you screwed up, especially in this case, is OK. In my experience, people are far more willing to forgive a screw up than a cover up.
It's amazing how a good sense of humor about yourself, and your organization, can defuse so many potential nightmares.
I've always liked The Teacher from The Da Vinci Code. Frighteningly cruel, calculating, and absolutely convinced he's morally and ethically motivated, and right.
1 year, 1 month ago on Fourteen Greatest Villains in Literature
@jonmikelbailey The Grinch gets a bad rap, if you ask me. Then again, I've been accused of being Grinch-like myself from time to time. I mean, honestly. What's the point of putting up decorations just to take them down in a few weeks?
I think I can speak for the entire Internet when I say, "We're so glad you're back!". Our hearts continue to be with you as you work through the tough times. Selfishly, I missed you very much and this place (i.e. social media) just wasn't the same without you.
You raise stellar points (as always). As communication pros, we tend to forget about the simple magic of connecting with people. We focus so much on the branding and messaging and engagement and whatever else that we simply miss the joy of a conversation. Thanks for shining a light on that, @Shonali.
1 year, 1 month ago on While I Was Out: Reflections On a Social Media Hiatus
There's several interesting pieces to this puzzle that others have touched on. I'll add another. I'm wondering if their content becomes more conservative. Visa isn't really a brand built on pushing the envelope, but it'll be interesting to see if it takes a different route without an outside force willing to push back against any directives.That's less a shot at Visa employees and more of a ponderance of whether or not they'll be able to really give that solid feedback agencies can provide without fear of reprisal. This all sounded much more coherent in my head.
1 year, 2 months ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
@martinwaxman Agreed. I think Klout is a great place to start looking for influential people on a certain topic, but you need to vet them out before doing anything w/ that info. Starting to be that way with "Endorsements" from LinkedIn as well. @EricPudalov
1 year, 4 months ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
@EricPudalov Basically. Klout measures how much you talk about certain topics and how much people talk with, or about, you regarding certain topics. It's a great way to cast a wide net for potentially influential people. However, if you want to become "Klout Influential" about the topic of your choice...just start tweeting about it. Klout is ridiculously easy to game.
1 year, 5 months ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
@patricksplace It's really amazing that happens across the country. I really fail to understand how it happens. Some of these I can understand; like, I can see how the mistake was made. But the whole phantom "R" thing...it remains a mystery.
1 year, 5 months ago on 10 Commonly Mispronounced Words and How to Say Them
My number one pronunciation frustration remains the mysterious "r" that is added to "wash". The "warshing" machine. "Warshington". Working at the car "warsh". Each of these make me shake my fist at the sky.
I'd agree with your assessment here, @arikhanson . And beyond being courteous, if you have that many unread emails, why would I assume you'd ever get back to me? If you're my manager I'm more likely to just take the initiative and get done what needs to be done without seeking your advice. Not answering email seems to be a good way to gum up the works of your organization...or even your livelihood. How many missed opportunities are sitting in that sea of unread email?
If you take 5 minutes each hour to either answer or classify each email, it's simple to manage. And as others said here (and on Facebook), if you can't manage an inbox...how can you manage an organization?
1 year, 6 months ago on 400 unread emails in your inbox: Does that make you important or inept?
@BenKoo I don't think it was just "one" thing in particular. I just tired of the yelling and subjective opinions. I prefer data and analysis over listening to a bar argument for an hour. Which is what SportsCenter has turned into, basically.
1 year, 6 months ago on Shaking my head at SportsCenter
It has been at least a year since I found myself drifting away from ESPN (save for live sporting events). I've not watched an episode of SportsCenter in literally months. That's an actual literal. Not a teenybopper literal. I keep up with my teams via local sportswriters and blogs. ESPN provides zero information that is interesting to me. I'm a Cubs fan and an Iowa Hawkeyes fan. These teams are not "sexy" to ESPN. Ever. So I've stopped paying attention.
I do not care about the NBA. I barely care about the NFL. And I sure as shit don't care about LeBron James, the New York Jets (or any other New York team for that matter), or NBA/NFL offseason news. I just don't. The reason I've stopped watching SportsCenter is because it doesn't provide any information that I find useful. If I want baseball highlights, I'll watch MLB Network (and really, if you're a die hard baseball guy, MLB Network from 5-12 every night is must see TV). I'm hoping Fox has the bullet to cure what ails ESPN. It's become just as bad as CNN/MSNBC/Fox News. The only difference is rather than politics, it talks sports.
Like most others here, I both agree and disagree. What bothers me the most about these tweets/posts about sympathy during a national crisis is they are rarely tied to action. Thoughts and prayers are wonderful, but money/blood/volunteering are needed commodities in most of these types of situations. I typically do post something out about sympathy during time of tragedy for my clients, but I try to tie it to donating to the Red Cross or some other agency that's on the ground providing help.
1 year, 7 months ago on Do brands really need to demonstrate sympathy during national crisis?
@ginidietrich In all seriousness though, it's amazing our profession has even survived, much less thrived, given the level of idiocy displayed by (and I use this term extremely loosely) colleauges in the field.
1 year, 8 months ago on The PR Industry Does Need Better PR
To be fair, if I showed a bra strap I'm pretty sure the conversation would either stop or become all about my manssire.
Trolls are the worst. My preferred method of dealing with them is public shaming, but the advice @ginidietrich gives is far more practical. If much less fun. Best to have the mindset of, "Move along. Nothing to see here."
1 year, 8 months ago on Seven Tips for Dealing with Online Trolls
@partymomma From FB's TOS: "You own all of the content and information you post on Facebook, and you can control how it is shared through yourprivacyandapplication settings."
Facebook reserves the right to use the content you've uploaded for sponsored stories/posts. It says nothing about downloading the photo and turning it into a meme. I wonder if you'd have the same reaction if a photo of your kids were distributed without your permission and without your knowledge?
1 year, 8 months ago on The Ugly Side of Social Media Sharing
@jenelleconner @Daniel J. Cohen Removing the Save As feature on Facebook, unless you're the owner of the photo, would probably prevent many of these situations from happening. I'm not a programmer, so I have no idea how difficult that would be to implement. Remove the path of least resistence, and a large part of the problem disappears, I think.
1 year, 9 months ago on The Ugly Side of Social Media Sharing
@Shonali What's truly stunning to me is the refusal of those sites to take down the photos at first. So many different layers to this story.
Totally agree, @John Barnett. Internet ettiqute has always been if someone asks you to take a photo down that you don't own, you take it down. At least that's the feeling I've always gotten. Just a totally bizzare situation.
@JoelDanielInwood That's a very interesting take, Joel. And not an innacurate one. In this situation, it's PR and legal advisor as well. Just a truly bizzare situation.
@KenMueller I think the model of a Google Reader is certainly dying. Feedly, Zite, and many other feeds are still very popular; but I just don't have the time to dedicate to something like that. Like you, I subscribe via email or make a daily stop at blogs I want to read. otherwise, I depend on my network to provide me great info.
1 year, 9 months ago on On The Death Of Google Reader
@Shonali @howiegoldfarb @JasKeller1 I'm not completely sold on Triberr; in fact I probably won't join another tribe other than the ones I mentioned earlier.
My point in all of this is less that the idea of the RSS feed is dead and more that the traditional form of a RSS feed is dead. I totally trust myself to find and curate great content; it's why I follow the people I do. My network will always be able to cast a wider net than I will as a single person, so in addition to what I find, I use my network to aggregate as well.
You do have a good point in the "holding place" for all that content. I've never set time aside in the morning or evening to go through all of that. And by the time I quit checking Reader daily, it would take less than an hour to have more than 1K entries for me to read. It just got to be too much. That's probably more on me than anything, but for better or worse, my Twitter feed is basically my RSS feed now.
@Erin F. I am. I think the only tribes I'm a part of are 's and maybe @shellykramer's. And I'll gladly join any group with the name mutineers in it. cc @Sean McGinnis
@JasKeller1 So much of what I see on twitter has links associated with it. Quick Googling says 25%-30% of tweets contain links. The death of the RSS feed doesn't shorten consumption, it simply expands that beyond you or me. Links lead to full articles, so I'm not sure I buy the argument of blogs being shortened to a "soundbite". There's the danger of people reading the tweet, and not the blog post of course...but is that any different from Reader or any other RSS collector that gives you a headline and a short description?
@Erin F. That's an interesting comparison. I think the danger with Triberr is more on the spam side of things than anything. I've heard it compared with scheduling posts to a certain extent (I'm not against either for the record). To me, RSS feeds have just become a bit outdated, no matter how cool they look (e.g. Flipboard, Feedly, etc.)
@Erin F. @Shonali @MattLaCasse @leaderswest Good people are never too young to count as family. Or too old for that matter. "Aunt Shonali" has a nice ring to it, don't you think? :)
1 year, 9 months ago on Things I Learned From Erin Feldman
@Erin F. Without a doubt. We'll definitely figure something out!
It's great to see @Erin F. getting kudos like this. So often in our industry, it is the "big names" that get all the love. Erin so quickly earned my trust and respect I dubbed her "Aunt Erin" to my then-3 month old daughter. While I haven't had a pitch rejected by her, my guess is that's because I've yet to pitch her. So I'm sure my time for rejection is coming soon. Thanks for the great article @leaderswest.