Husband. Daddy. Professional Communicator. Iowa Hawkeyes and Chicago Cubs fan. Never let your fear decide your fate.
@lauraclickYou bet, Laura! Thanks for stopping by!
1 month, 2 weeks ago on Microvideo Will Dominate 2014
@JasMollicaObviously, I agree with you. Because of the length of time in these videos, it will force brands to be very creative with what they're doing. Hopefully this is the beginning of killing content that's essentially talking points.
@ChrisLAXWithout a doubt. She totally sought out 50 Cent so he could drool all over her and become a bigger story than the race.
1 month, 2 weeks ago on Jeff Perlman compares Erin Andrews to a Kardashian
This is such an overlooked (or maybe taken for granted) point, Jason. Why people don't do the legwork of building trust so when they need something from their network, they can utilize those resources is beyond me. The truth has a way finding its way to the surface.
1 month, 2 weeks ago on Social Trust: An Essential Part of Your Brand
I'm with @kmatthewsand @dferrari. As long as the post is about honoring MLK, then there's no issue. Try to tie in "brand awareness" or whatever, and you're off the rails. It all comes down to using taste and common sense.
1 month, 2 weeks ago on Maybe paying tribute to MLK on Twitter really did work for brands
@arikhansonI did! It took me until the last paragraph to pick my jaw up off the floor. :) @prtini@DanielHonigman
1 month, 3 weeks ago on How brands can make money–fast–using Jelly
So, I was 100% convinced your blog had been hacked. That said, I do think there are some ways brands can start using Jelly (I won't spill the beans here since I wrote a post for @prtiniabout that for tomorrow). Like you said, it's in a very experimental stage at the moment. Users haven't even defined how it will be used yet. Interesting tool, but let's give it some time to find its legs before we demand it run a marathon.
@Howie Goldfarb@Jesse Aaron@ginidietrich Precisely.
1 month, 4 weeks ago on The Fathead PR Crisis Transformed by Reddit
@Jesse Aaron Agreed. Some entities view crisis comms as damage control rather than seeing it as an opportunity. Admitting you screwed up, especially in this case, is OK. In my experience, people are far more willing to forgive a screw up than a cover up.
2 months ago on The Fathead PR Crisis Transformed by Reddit
It's amazing how a good sense of humor about yourself, and your organization, can defuse so many potential nightmares.
I've always liked The Teacher from The Da Vinci Code. Frighteningly cruel, calculating, and absolutely convinced he's morally and ethically motivated, and right.
2 months, 3 weeks ago on Fourteen Greatest Villains in Literature
@jonmikelbailey The Grinch gets a bad rap, if you ask me. Then again, I've been accused of being Grinch-like myself from time to time. I mean, honestly. What's the point of putting up decorations just to take them down in a few weeks?
I think I can speak for the entire Internet when I say, "We're so glad you're back!". Our hearts continue to be with you as you work through the tough times. Selfishly, I missed you very much and this place (i.e. social media) just wasn't the same without you.
You raise stellar points (as always). As communication pros, we tend to forget about the simple magic of connecting with people. We focus so much on the branding and messaging and engagement and whatever else that we simply miss the joy of a conversation. Thanks for shining a light on that, @Shonali.
3 months ago on While I Was Out: Reflections On a Social Media Hiatus
There's several interesting pieces to this puzzle that others have touched on. I'll add another. I'm wondering if their content becomes more conservative. Visa isn't really a brand built on pushing the envelope, but it'll be interesting to see if it takes a different route without an outside force willing to push back against any directives.That's less a shot at Visa employees and more of a ponderance of whether or not they'll be able to really give that solid feedback agencies can provide without fear of reprisal. This all sounded much more coherent in my head.
3 months, 3 weeks ago on PR Agencies: What the Visa Shakeup Could Mean for the Industry
@martinwaxman Agreed. I think Klout is a great place to start looking for influential people on a certain topic, but you need to vet them out before doing anything w/ that info. Starting to be that way with "Endorsements" from LinkedIn as well. @EricPudalov
6 months, 1 week ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
@EricPudalov Basically. Klout measures how much you talk about certain topics and how much people talk with, or about, you regarding certain topics. It's a great way to cast a wide net for potentially influential people. However, if you want to become "Klout Influential" about the topic of your choice...just start tweeting about it. Klout is ridiculously easy to game.
6 months, 2 weeks ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
@patricksplace It's really amazing that happens across the country. I really fail to understand how it happens. Some of these I can understand; like, I can see how the mistake was made. But the whole phantom "R" thing...it remains a mystery.
6 months, 2 weeks ago on 10 Commonly Mispronounced Words and How to Say Them
My number one pronunciation frustration remains the mysterious "r" that is added to "wash". The "warshing" machine. "Warshington". Working at the car "warsh". Each of these make me shake my fist at the sky.
6 months, 3 weeks ago on 10 Commonly Mispronounced Words and How to Say Them
I'd agree with your assessment here, @arikhanson . And beyond being courteous, if you have that many unread emails, why would I assume you'd ever get back to me? If you're my manager I'm more likely to just take the initiative and get done what needs to be done without seeking your advice. Not answering email seems to be a good way to gum up the works of your organization...or even your livelihood. How many missed opportunities are sitting in that sea of unread email?
If you take 5 minutes each hour to either answer or classify each email, it's simple to manage. And as others said here (and on Facebook), if you can't manage an inbox...how can you manage an organization?
8 months ago on 400 unread emails in your inbox: Does that make you important or inept?
@BenKoo I don't think it was just "one" thing in particular. I just tired of the yelling and subjective opinions. I prefer data and analysis over listening to a bar argument for an hour. Which is what SportsCenter has turned into, basically.
8 months, 1 week ago on Shaking my head at SportsCenter