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I hadn't seen the deflate-gate posts -- those are great! The Seahawks could have pulled off the MLK tweet, but they took it a step too far with "We Shall Overcome." Simply posting the quote would be fine. 


Maybe also overlaying it on a photo of a player (instead of an image from the civil rights era) was too much as well. But I guess at that point they'd just be one more generic brand throwing up an MLK quote. Which is probably better than the alternative of standing out in a bad way ...

2 hours, 41 minutes ago on Newsjacking: The Good, the Bad, and the Super Bowl

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This is hilarious. And you should make a t-shirt of needlepoint pillow with this phrase: "There are no boring industries, only boring tactics."

3 days ago on Effective Marketing from Bob the House

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@ginidietrich True, but these tools make it so much faster (and more reliable) than looking up a site's domain authority, checking for comments, shares and other social proof.

3 days, 23 hours ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@ginidietrich Yes I did! Plan to listen at my leisure. And call @belllindsay throughout with my questions as if it's live.


3 days, 23 hours ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Great points, Steve. I rarely ever read anything labeled "Case Study," because most case studies suck. They're deadly dull, written at 30,000 feet, full of dumb jargon, and larded with "process."

So your point about making it a story is critical. Is there a way to humanize it so you're talking about ONE person in the organization and how the problem affects her work and the impact when it was resolved? As you say, you can put in the data, but that should be as support for the story. 

I always urge people to read Malcolm Gladwell or Freakonomics and see how they take complex issues and bring them down to a human level, with relatable characters and small details. They then proceed to blow it out to the bigger picture and offer data and evidence, but they always return to the story.

I'd also call them anything but "case studies." Stories, successes, success stories, etc.

4 days, 1 hour ago on Five Tips for Writing Case Studies that Rock

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I was also locked out of Andy's webinar because I signed in too late, but look forward to catching up with it later.

It's good to know there are some really precise tools for figuring out influence. When I've done this in the past, I've just sort of ad-hoc'd it through The Google. What I found interesting is that if you rely on a lot of those big roundup lists — like The 100 Most Influential PR Blogs, for instance — you'll find the information is really dated. Someone who essentially abandoned their blog two years ago is still on there, etc. So you really have to dig to figure out what's reliable.

4 days, 1 hour ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Yay, Martin! I am also at my most productive between the moment I am supposed to leave to get to an appointment comfortably on time and the 10 minutes past that moment. I get a TON done and then my commute is hugely stressful, but I almost always miraculously get there within 15 seconds of the appointed time.

Looking forward to the book!

1 week, 3 days ago on The Spin Sucks Inquisition: Martin Waxman

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I was going to say that much of this advice works equally well for presenters handling audience Q&A, but then you said that.

I will expand on the "Don't over-answer" tip. When I was a press secretary for a government official I found that reporters would sometimes go silent after I answered a question. It could be because they were catching up taking notes, but often it's deliberate. They know that the best material comes when an interview subject starts blabbing in response to an awkward silence. It's human nature.

So, yes, don't fear the silence.

1 week, 4 days ago on The Ultimate Guide to Media Interviews

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Here's a case for vanity metrics: you go to connect with someone and they have maybe 150 LinkedIn followers and you think twice about it because you now question how influential they are or if they're really devoted to the platform.

Similarly, I have read of muckity-mucks on Twitter saying they're a lot less likely to follow back someone who has less than x number of followers. 

So I do think there's an incentive for people to amass a certain "critical mass" of Likes, connections, etc., in order to have that bit of social proof. Which is different from waving a flag over your numbers or assuming your job is done once you reach a certain milestone.


1 week, 5 days ago on Vanity Metrics: Are They Here to Stay?

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@Eleanor Pierce @belllindsay OMG, you used my question! Albeit revised. Fruitcakes.


1 week, 6 days ago on How Social Media Affects Search

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@Eleanor Pierce @belllindsay I'm just listening to the Ask Gini Anything webinar now, so I'm almost caught up ...


1 week, 6 days ago on How Social Media Affects Search

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@belllindsay What about me?

2 weeks ago on How Social Media Affects Search

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Finally did my first Canva this morning. Thanks! ;)

2 weeks, 4 days ago on Online Tools that Help with PR

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@ginidietrich Thanks, Gini. Of course, the phrase "right now" is operative — and cautionary!

2 weeks, 6 days ago on Tips to Renew Your LinkedIn Strategy

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@Joshua Wilner/A Writer Writes Thanks, Josh! It's always nice when people ask, "Have I seen you in anything?" to point to something people have heard of.

2 weeks, 6 days ago on One Year, Four Careers: Blood, Sweat & Tears

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Thanks, Eleanor! One of my goals for the new year is to repurpose old blog posts into LinkedIn posts. I was wondering whether you need the notice and link to the original. So I guess the answer is yes? I assume a post on LinkedIn will be found by Google just like any other site and you'll be penalized for duplicate content?

2 weeks, 6 days ago on Tips to Renew Your LinkedIn Strategy

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Wow, by all outward appearances, it sure looked like a great year for you guys. Surely a lot of the years's accomplishments — the book, speaking, etc. — must have some long-term payoff that's not directly showing up right now.

I definitely need another week! I pledged to do no work over the holiday and mostly stuck to it, but I'd like to spend a few days on the couch reading some good books ...

Happy New Year, everybody! (And, Gini, at least we've got snow, and more coming!)

3 weeks ago on 2015 Business Goals

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@Craig Hadden Thank you, Craig! Yes, Amy Cuddy is another great resource.

1 month ago on Forget Everything You’ve Heard About Body Language

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@belllindsay If you have nothing good to say about the Holderness family ... come sit by me!

1 month ago on Gin and Topics: It’s the End of the Year and We Loved it

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I'm ahead of the curve — I already hate the Holderness family! Getting a reality show was the entire goal of all these videos.

1 month ago on Gin and Topics: It’s the End of the Year and We Loved it

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If you're talking nostalgia, the discussion begins and ends with Mr. Don Draper. One of best moments in TV history:

http://vimeo.com/20736616

That said, I've been curious about Timehop but, like @biggreenpen, I fear more overload ...

1 month, 1 week ago on Timehop Helps You Build Community with Nostalgia

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@LauraPetrolino @ginidietrich @HeatherTweedy I'm glad somebody's keeping score! Who I need to buy off to make a hat trick?

1 month, 1 week ago on Ten Communicators to Follow

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@Eleanor Pierce Not knowing you Gini is? Who would want to live in that world?

1 month, 1 week ago on What Sucks About Being a Communications Professional

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@ginidietrich In. The. Mail!

1 month, 1 week ago on Ten Communicators to Follow

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This is such a tough one. I get asked this often by audiences when I talk about communication and presentation skills — that is, are the rules different for women? I feel in some ways biologically unqualified to explain. And definitely don't want to be accused of "mansplaining." So I am always interested in the perspectives of powerful women and how they navigate the workplace, and I try to share what I've heard.

1 month, 1 week ago on Why Women Shouldn’t be Afraid to Act “Bossy”

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Bravo to this list! When I used to describe myself as a PR person, everyone, including my family, thought I did they advertising they saw on TV. "Communicator" is even more ambiguous, so I've started talking in terms of outcomes — how I help people or organizations, the value they see, etc.

I would add to the list being in The Bubble. We all read blogs, articles, etc. about content marketing, social media, web design, and it's easy to forget that most people don't read or know this stuff. (And it's also overwhelming. There's always more, more, more we should be doing.)

1 month, 1 week ago on What Sucks About Being a Communications Professional

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Wow, I made a list! I am honored to be among this distinguished company. Thank you, Gini!

1 month, 1 week ago on Ten Communicators to Follow

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I'm looking forward to being included on your upcoming "PR Down and Outers" list.

For your watch list, I recommend Jeff LeFevre. PRSA Chicago board, former Edelman person. Met a couple of times and was impressed: https://twitter.com/jeffreyplefevre 

1 month, 1 week ago on The Eight PR Up-and-Comers

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Okay, I just discovered PR Newser within the past year and was thinking I had someone missed the boat — that everyone knew about it but me. Definitely what the industry needs. More snark, less snooze.

1 month, 1 week ago on Nine PR Blogs to Read

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This is awesome! Our traditions got upended when my parents divorced when I was in 4th or 5th grade, but then we created new ones. Christmas Eve at Dad's, Christmas Day at Mom's. Of course, that means we opened many of our presents on Christmas Eve. 

And at first our parents each sort of divided our Christmas gift bounty in half, but after a couple of years that fell by the wayside and we basically got double Christmas!

Most memorable toy was in kindergarten: Rock 'Em, Sock 'Em Robots!

1 month, 2 weeks ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

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@LauraPetrolino @biggreenpen @Eleanor Pierce Yes, and I am not what you call a SUPER OUTGOING person. The photo ask actually gives you a substantive and comfortable starting point for a conversation, as opposed to, say, "Hey ... what's up ... nice ... hat?"

1 month, 2 weeks ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

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@Eleanor Pierce @biggreenpen Yes, the stick I suppose in an abettor of the selfie itself, which many decry, including me from time to time. I just learned of it in a NYT piece a week or two ago. 

My issue, besides perpetuating selfies, is, like I said, it takes away one of the joys of travel — striking up a conversation with strangers.

1 month, 2 weeks ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

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I feel like the selfie stick is the final nail in the coffin of modern humanity, but maybe that's just me. Part of the fun (and challenge) of travel is asking strangers to take your picture. It's often a great way to strike up a conversation and get inside tips.

Anyway, I just learned about this phenomenon and Facebook friends say they're everywhere, though I haven't witnessed one in real life yet ...

1 month, 2 weeks ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

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@Eleanor Pierce @belllindsay @lauraclick The only problem with touchscreen gloves? They don't read your fingerprint for unlocking your phone! You have to type in your password like a dinosaur. Total first world problem ...

And yes, in winter climes, you can never have too many gloves.

1 month, 2 weeks ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

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Yay on #23! So glad someone said it, because I forgot. I don't want to see all your Twitter and Instagram hashtags on Facebook.

1 month, 3 weeks ago on 27 Things You Should Never Post on Facebook. #15 Will Amaze You!

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@LauraPetrolino @HeatherTweedy I just need facepaint like that guy on my left.

1 month, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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Rule #1: always comment on post where you're mentioned!

1 month, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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@HeatherTweedy Ha! Breaking out the red pants (okay, one of the pairs) tonight for the local PRSA/IABC holiday party!

1 month, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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This is great, Cynthia! A few years ago I heard a tip that changed my whole approach to networking: go into every interaction with the mindset of, "How can I help this person?" as opposed to, "What can this person do for me?" Help whoever you can and good things will come to you, either through reciprocity or karma.

1 month, 3 weeks ago on How I Learned to Love Networking

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Boxers or briefs?

1 month, 3 weeks ago on AMA: The Spin Sucks December Webinar

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@biggreenpen @LauraPetrolino Me, too. Great stuff! If you're on that exec's schedule for December 15-16, you suddenly have a leg up!

2 months ago on 2015 Social Media Predictions

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Ha, this is great! I automatically skip all the obligatory "predictions" posts we see every year. For whatever reason I find them incredibly lacking in intrigue and interest. So thank you for skewering the convention. My prediction? Some predictions will be right, some will be wrong, others somewhere in between ...

Happy Thanksgiving to everyone celebrating, and happy two days off from Spin Sucks to the rest!

2 months ago on 2015 Social Media Predictions

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@LauraPetrolino @joecardillo The great thing about the Godfather is, after reading the book, it will help you better appreciate your next 10-20 viewings of the movie!

2 months ago on 14 Books to Read…or Skip

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I will get to this, but right now I'm working on my list of grievances and people who have WRONGED me!

2 months ago on The Grateful Challenge

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@EdenSpodek @ginidietrich I had a cab driver once who stopped to get gas (right out of Seinfeld). I thought that was outrageous!

But I will put in a word for cab drivers. They have a far greater appreciation for a pedestrian's right of way than most drivers. When I cross (at a cross-walk) at a non-intersection, cab drivers are inevitably the only ones who obey the law and stop for me.

2 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR

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@HeatherTweedy I gotta say, that pink mustache on the car is a real turn-off for me. Maybe I'm just an old crank who's averse to whimsy ...

2 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR

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@ginidietrich @Danny Brown Just finished catching up on yesterday's reading and saw Danny addressed the ethics issues eloquently: http://dannybrown.me/2014/11/19/when-does-convenience-of-service-overcome-lack-of-ethics/

2 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR

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As I said yesterday, I was so sad (and shocked) when Hailo pulled out of the US. I'm probably one of the rare ones who actually prefers actual, licensed cab drivers.

Anyway, what a mess Uber has on its hands. it's got me reaching for the popcorn.

Also, I was at a table with twenty-somethings and I got the sense they had not heard of Bacon's green books, but they did tip me off to Uber's shenanigans sabotaging Lyft!

2 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR

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@Kristin Arnold Those are GREAT ideas, and I'm totally using them next time I moderate a panel. You're right, it's always the same thing, with long introductions and then just going up and down the row in order. Thank you for your contribution!

2 months, 1 week ago on 10 Reasons Your Panel Discussion Sucks

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@Lisa Gerber Glad I'm not the only one! I need to make choices, and while I heard a lot of chatter early on about whether people were going to post original content to LI or repost their blogs, I haven't seen any analysis since about which is better in practice.

2 months, 1 week ago on Is it Shortsighted Not to Host Your Own Blog?

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