Livefyre Profile

Activity Stream

If you're talking nostalgia, the discussion begins and ends with Mr. Don Draper. One of best moments in TV history:

http://vimeo.com/20736616

That said, I've been curious about Timehop but, like @biggreenpen, I fear more overload ...

10 hours, 35 minutes ago on Timehop Helps You Build Community with Nostalgia

Reply

@LauraPetrolino @ginidietrich @HeatherTweedy I'm glad somebody's keeping score! Who I need to buy off to make a hat trick?

1 day, 6 hours ago on Ten Communicators to Follow

Reply

@Eleanor Pierce Not knowing you Gini is? Who would want to live in that world?

1 day, 10 hours ago on What Sucks About Being a Communications Professional

Reply

@ginidietrich In. The. Mail!

1 day, 10 hours ago on Ten Communicators to Follow

Reply

This is such a tough one. I get asked this often by audiences when I talk about communication and presentation skills — that is, are the rules different for women? I feel in some ways biologically unqualified to explain. And definitely don't want to be accused of "mansplaining." So I am always interested in the perspectives of powerful women and how they navigate the workplace, and I try to share what I've heard.

1 day, 10 hours ago on Why Women Shouldn’t be Afraid to Act “Bossy”

Reply

Bravo to this list! When I used to describe myself as a PR person, everyone, including my family, thought I did they advertising they saw on TV. "Communicator" is even more ambiguous, so I've started talking in terms of outcomes — how I help people or organizations, the value they see, etc.

I would add to the list being in The Bubble. We all read blogs, articles, etc. about content marketing, social media, web design, and it's easy to forget that most people don't read or know this stuff. (And it's also overwhelming. There's always more, more, more we should be doing.)

1 day, 10 hours ago on What Sucks About Being a Communications Professional

Reply

Wow, I made a list! I am honored to be among this distinguished company. Thank you, Gini!

1 day, 11 hours ago on Ten Communicators to Follow

Reply

I'm looking forward to being included on your upcoming "PR Down and Outers" list.

For your watch list, I recommend Jeff LeFevre. PRSA Chicago board, former Edelman person. Met a couple of times and was impressed: https://twitter.com/jeffreyplefevre 

3 days, 9 hours ago on The Eight PR Up-and-Comers

Reply

Okay, I just discovered PR Newser within the past year and was thinking I had someone missed the boat — that everyone knew about it but me. Definitely what the industry needs. More snark, less snooze.

3 days, 9 hours ago on Nine PR Blogs to Read

Reply

This is awesome! Our traditions got upended when my parents divorced when I was in 4th or 5th grade, but then we created new ones. Christmas Eve at Dad's, Christmas Day at Mom's. Of course, that means we opened many of our presents on Christmas Eve. 

And at first our parents each sort of divided our Christmas gift bounty in half, but after a couple of years that fell by the wayside and we basically got double Christmas!

Most memorable toy was in kindergarten: Rock 'Em, Sock 'Em Robots!

1 week ago on “Way to Wreck Christmas, Lindsay!” and Other Stories

Reply

@LauraPetrolino @biggreenpen @Eleanor Pierce Yes, and I am not what you call a SUPER OUTGOING person. The photo ask actually gives you a substantive and comfortable starting point for a conversation, as opposed to, say, "Hey ... what's up ... nice ... hat?"

1 week, 1 day ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

Reply

@Eleanor Pierce @biggreenpen Yes, the stick I suppose in an abettor of the selfie itself, which many decry, including me from time to time. I just learned of it in a NYT piece a week or two ago. 

My issue, besides perpetuating selfies, is, like I said, it takes away one of the joys of travel — striking up a conversation with strangers.

1 week, 2 days ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

Reply

I feel like the selfie stick is the final nail in the coffin of modern humanity, but maybe that's just me. Part of the fun (and challenge) of travel is asking strangers to take your picture. It's often a great way to strike up a conversation and get inside tips.

Anyway, I just learned about this phenomenon and Facebook friends say they're everywhere, though I haven't witnessed one in real life yet ...

1 week, 2 days ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

Reply

@Eleanor Pierce @belllindsay @lauraclick The only problem with touchscreen gloves? They don't read your fingerprint for unlocking your phone! You have to type in your password like a dinosaur. Total first world problem ...

And yes, in winter climes, you can never have too many gloves.

1 week, 2 days ago on The Sixth Day of Christmas: Top Six Gifts for Communicators

Reply

Yay on #23! So glad someone said it, because I forgot. I don't want to see all your Twitter and Instagram hashtags on Facebook.

2 weeks ago on 27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Reply

@LauraPetrolino @HeatherTweedy I just need facepaint like that guy on my left.

2 weeks, 2 days ago on The Secrets to Becoming Part of the Spin Sucks Crazies

Reply

Rule #1: always comment on post where you're mentioned!

2 weeks, 2 days ago on The Secrets to Becoming Part of the Spin Sucks Crazies

Reply

@HeatherTweedy Ha! Breaking out the red pants (okay, one of the pairs) tonight for the local PRSA/IABC holiday party!

2 weeks, 2 days ago on The Secrets to Becoming Part of the Spin Sucks Crazies

Reply

This is great, Cynthia! A few years ago I heard a tip that changed my whole approach to networking: go into every interaction with the mindset of, "How can I help this person?" as opposed to, "What can this person do for me?" Help whoever you can and good things will come to you, either through reciprocity or karma.

2 weeks, 3 days ago on How I Learned to Love Networking

Reply

Boxers or briefs?

2 weeks, 4 days ago on AMA: The Spin Sucks December Webinar

Reply

@biggreenpen @LauraPetrolino Me, too. Great stuff! If you're on that exec's schedule for December 15-16, you suddenly have a leg up!

3 weeks, 2 days ago on 2015 Social Media Predictions

Reply

Ha, this is great! I automatically skip all the obligatory "predictions" posts we see every year. For whatever reason I find them incredibly lacking in intrigue and interest. So thank you for skewering the convention. My prediction? Some predictions will be right, some will be wrong, others somewhere in between ...

Happy Thanksgiving to everyone celebrating, and happy two days off from Spin Sucks to the rest!

3 weeks, 2 days ago on 2015 Social Media Predictions

Reply

@LauraPetrolino @joecardillo The great thing about the Godfather is, after reading the book, it will help you better appreciate your next 10-20 viewings of the movie!

3 weeks, 3 days ago on 14 Books to Read…or Skip

Reply

I will get to this, but right now I'm working on my list of grievances and people who have WRONGED me!

3 weeks, 4 days ago on The Grateful Challenge

Reply

@EdenSpodek @ginidietrich I had a cab driver once who stopped to get gas (right out of Seinfeld). I thought that was outrageous!

But I will put in a word for cab drivers. They have a far greater appreciation for a pedestrian's right of way than most drivers. When I cross (at a cross-walk) at a non-intersection, cab drivers are inevitably the only ones who obey the law and stop for me.

4 weeks, 1 day ago on The Uber Issues Cannot Be Fixed by PR

Reply

@HeatherTweedy I gotta say, that pink mustache on the car is a real turn-off for me. Maybe I'm just an old crank who's averse to whimsy ...

4 weeks, 1 day ago on The Uber Issues Cannot Be Fixed by PR

Reply

@ginidietrich @Danny Brown Just finished catching up on yesterday's reading and saw Danny addressed the ethics issues eloquently: http://dannybrown.me/2014/11/19/when-does-convenience-of-service-overcome-lack-of-ethics/

4 weeks, 1 day ago on The Uber Issues Cannot Be Fixed by PR

Reply

As I said yesterday, I was so sad (and shocked) when Hailo pulled out of the US. I'm probably one of the rare ones who actually prefers actual, licensed cab drivers.

Anyway, what a mess Uber has on its hands. it's got me reaching for the popcorn.

Also, I was at a table with twenty-somethings and I got the sense they had not heard of Bacon's green books, but they did tip me off to Uber's shenanigans sabotaging Lyft!

4 weeks, 1 day ago on The Uber Issues Cannot Be Fixed by PR

Reply

@Kristin Arnold Those are GREAT ideas, and I'm totally using them next time I moderate a panel. You're right, it's always the same thing, with long introductions and then just going up and down the row in order. Thank you for your contribution!

4 weeks, 1 day ago on 10 Reasons Your Panel Discussion Sucks

Reply

@Lisa Gerber Glad I'm not the only one! I need to make choices, and while I heard a lot of chatter early on about whether people were going to post original content to LI or repost their blogs, I haven't seen any analysis since about which is better in practice.

1 month ago on Is it Shortsighted Not to Host Your Own Blog?

Reply

Good morning, Shonali! Great thoughts here. I haven't jumped on the Blogging on LinkedIn bandwagon, but I do see people getting decent engagement with it. Question: how important is it to post original content there versus reposting stuff from your blog? That is, instead of just posting a link to your latest blog post, reposting the whole thing at LinkedIn, or even digging into your "back catalog" and posting older blog posts there?

To me, the idea of working to create brand new content in one more place is more than I'd want to take on.

1 month ago on Is it Shortsighted Not to Host Your Own Blog?

Reply

This is partly why I don't click on most of the memes that come up in my feed. I'd rather be woefully behind on my pop cultural reference than swept up in something that later turns out to be fake or dodgy.

But I appreciate your explaining it here, in the safe haven that is Spin Sucks.

I wonder how hard it is to "forensically" investigate these things, figuring out exactly how and where they started?

1 month ago on Orchestrating Viral Social Media? Claiming #AlexFromTarget

Reply

Rob Biesenbach loves when people talk about themselves in the third person, though it does get a little confusing, so he has to check the byline of the blog again to see who wrote it.

One thing acting has trained me to do is to not wait for deadlines. I can't just plan out my week's tasks and knock them down as I go because inevitably I'll get a call that throws the whole schedule out the window. 

For instance, when I get called to auditions, 90% of the time it's with less than 24 hours' notice. Most of the time I'll get the call between 4 and 6 pm for an audition the next day. It makes planning really tricky. So if something is due on Friday, I try to get it done on Wednesday, because you never know.

Some of my clients are the same way, with last-minute emergency requests. So anytime I have a lull between big projects I look at what's due a month or two out and see if I can make progress on that.

1 month, 1 week ago on Bad Planning: A Cautionary Tale

Reply

Broadway! Very cool. Great to know even more about you, Paula. Happy Inquisition Day!

1 month, 1 week ago on The Spin Sucks Inquisition: Paula Kiger

Reply

@craighadden I have seen that, Craig, thank you! A lot of tips packed into three minutes. I personally find five seconds of eye contact the high end of what a lot of audience members will tolerate. I take it on a case-by-case basis. It's clear some people get self-conscious when you're looking at them, and they look down or away, while others are easier to make a connection with.

1 month, 1 week ago on No Avoiding It: Eye Contact is Essential to Your Presentation

Reply

It's weird human nature that we can get a ton of praise for something, yet will pick out and remember forever and verbatim the one piece of criticism. I do that, but try not to.

But dark nail polish? That's so ... catty. Is it okay to say catty? Is that sexist? Anyway, how weird and disappointing that someone would focus on something so utterly trivial. 

1 month, 2 weeks ago on Adult Bullying is a Problem

Reply

This is great. I would also add, "lay the groundwork." If you're communicating with your people regularly, they'll have a pretty clear picture of the organization's performance. Layoffs shouldn't come completely out of the blue. 

You don't want to terrify people, but messages such as, "we missed our targets," "performance needs to improve," "we need to make these cutbacks now so that more drastic cutbacks aren't necessary later," "if things don't turn around we may need to look at job cuts, but we'll do everything possible to avoid that," etc.

1 month, 3 weeks ago on How to Make Layoffs Suck Less

Reply

@ginidietrich Yes! And let's not identify this hypothetical worker. Let's just call her ... Ms. B ...

1 month, 3 weeks ago on Structured Meetings Make for Better Internal Communications

Reply

The great thing about having regularly scheduled opportunities to communicate is that performance issues can get discussed as they happen. And it's less ominous and momentous when you schedule a meeting to talk about it.

I've heard the argument that annual or quarterly reviews are less important than providing regular feedback, which is true. However, I've found many of the people who make this point a) use it as an excuse to delay those reviews or make them perfunctory; b) they don't give regular feedback either; c) if they do give feedback, it's not constructive. "Why did you screw that up??" is not helpful feedback.

1 month, 3 weeks ago on Structured Meetings Make for Better Internal Communications

Reply

I do! I've seen it. With a little structure, guidance and discipline, anyone can tell a decent story. It's not, as they say, rocket surgery. They may never be masters of the craft, but that's okay.

1 month, 3 weeks ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

Reply

@creativeoncall True, though I don't think a brand has to focus solely on their customers' stories. Employee stories can be effective, too -- as long as, of course, it's still relevant to the customers' concerns.

1 month, 3 weeks ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

Reply

One of my peeves is the way people and organizations these days play fast and loose with the definition of story. Everything's a story — a quote from Steve Jobs, a customer testimonial, a picture of a puppy in the rain.

But you're right, a real story has to have certain fundamental elements. People may disagree on how to structure it — a friend of mine was researching a book and counted 82 different definitions of story — but things like conflict and a relatable character are essential. 

1 month, 3 weeks ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

Reply

I know this person! (Sort of.) Hi, Susan, and happy Friday! 

1 month, 3 weeks ago on The Spin Sucks Inquisition: Susan Cellura

Reply

I would say yes, but I've found that communicating with employees is still an afterthought in a lot of companies. The last two big crises I was brought into, they said the same thing: they'd been working on the external strategy for months but it only recently occurred to them that they needed an internal strategy, too. So folding it in with PR, either in name or function, could mean it just gets lost.

1 month, 4 weeks ago on Should We Take the “Internal” Out of Internal Communications?

Reply

I worked with a company going through a crisis over an earnings restatement. Trying to wrest the content (and tone) from the lawyers was a trough task. Before we got there, management issued a memo to employees saying, in part, "Ignore rumors. Remember, if you didn't hear it from us, it's not true." Delusion!

1 month, 4 weeks ago on Voice and Tone in Internal Communications

Reply

@ginidietrich Well, they're not bad words. But it just occurred to me that maybe it's not right to post pictures of people on their blog, so I will take it down if you want!

2 months ago on How Do I Determine the ROI of PR?

Reply

@ginidietrich Why would you not feel good about this photo? It's a great photo! Okay, maybe not technically. Or is it because you have words on your face?

2 months ago on How Do I Determine the ROI of PR?

Reply

Late to this, but here's one more criterion: aesthetics. A marketing/design friend of mine was so turned off by the type font they use that she refused to have anything more to do with it.

2 months ago on Hello Ello: Is the Latest Social Network for You?

Reply

It's all about the PESO, baby.

2 months ago on How Do I Determine the ROI of PR?

Reply

Um, you left out the best part. Duh!

2 months ago on PRSA International Conference (#PRSAICON) Takeaways

Reply