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As business leaders, we are tasked with not just making ethical decisions ourselves, but building organizations and communities that encourage them among our teams and colleagues.

Okay, so Sidenote posts with a hard return AND doesn't let you edit. Bleh. Here's the clip: https://www.youtube.com/watch?v=ZYHwoJQ5fpU

43 minutes ago on Ethical Decision Making: Why Good People Do Bad Things

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As business leaders, we are tasked with not just making ethical decisions ourselves, but building organizations and communities that encourage them among our teams and colleagues.

I want to comment at the bottom, but I can't. Nice writeup, Laura! This discussion always makes me think of the quote from Max von Sydow in Hannah and Her Sisters. I could only find audio on youtube:

44 minutes ago on Ethical Decision Making: Why Good People Do Bad Things

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I guess we’ll see!

Hopefully they can build analytics into it, so now every paragraph, every sentence, every word can have its value quantified by the number of sidenote comments it attracts (what's the ideal sentence length? what words are most powerful?), putting us just one step closer to a fully automated writing robot that replaces us all.

5 hours, 17 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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Yesterday, Mitch Joel and I recorded a podcast (forthcoming) to talk about social media crises, blog comments, media pitching, and Spin Sucks.

I wonder if there's a word count limit on side notes?

5 hours, 48 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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They think readers are more comfortable responding to an individual sentence or paragraph than to an entire page.

Gotcha. I think it's cool, but seems a little unwieldy versus comments below, having to look for and click on each little sidenote. Maybe there are settings (or future options) that mark the sidenotes with a color and allow you to hover to view instead of click?

6 hours, 37 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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You highlight it, click the little balloon that pops up and a comment box appears.

Interesting that you can't seem to just "like" replies, only original sidenotes.

6 hours, 39 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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conversation about blog comments

Mitch's blog is an interesting companion read for those who haven't seen it. Apparently spam has overwhelmed their system and they're disabling comments for now.

6 hours, 59 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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For today only, the sidenotes don’t have to be intelligent or thoughtful…they can be funny or witty.

@Eleanor, I meant, the "don't have to be intelligent part" -- so definitely no pressure!

7 hours, 2 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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They think readers are more comfortable responding to an individual sentence or paragraph than to an entire page.

Interesting -- so using sidenotes means no comments below the post?

7 hours, 17 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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sidenotes don’t have to be intelligent or thoughtful

Right in my wheelhouse then!

7 hours, 19 minutes ago on Livefyre Sidenotes: Super Cool New Feature

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@Eleanor Pierce @Howie Goldfarb  I see that a lot. Always think about what clothes can best disguise that when you're speaking.

Also, for everyone, take deep, deep breaths!

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@ginidietrich @RobBiesenbach  That's a smart way to go, but it's really hard! I have SO much to say!

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay @RobBiesenbach @Howie Goldfarb  Thanks, you guys -- great questions!

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor @RobBiesenbach @ginidietrich  It always helps if you have an example from someone they admire to point to.

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay  Everyone: practice, practice, practice. Know your stuff backwards and forwards. Practice in the shower, at the gym, doing the dishes. The more you know your material, the more confident and connected you'll be.

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor @belllindsay  Saw a PR pro just the other day reading off paper. One of my big issues is that people in our industry take it for granted and assume they can get by without much preparation.

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor @RobBiesenbach @belllindsay  Or send him a copy of the book. It was partly dedicated to all the bad speakers who gave me the motivation!

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor @belllindsay  True, Heather, you never know. I saw Malcolm Gladwell speak for an hour with no notes (and, of course, no slides). He was not your typical speaker, but it was riveting.

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay  It was a meeting of PR people and the speaker was a self-described marketing expert. He made every mistake in the book. In fact, that incident helped give me the idea for the book.

He was totally old school: lecture instead of interaction, hard sell of his product, ugly slides -- one of them had 140 words! I talked about him in my last guest post, I believe.

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@ginidietrich @belllindsay @RobBiesenbach  Ha-ha, yes! My backup computer has a faulty "o" key!

Oy Vey!

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay @RobBiesenbach @Howie Goldfarb  Chapter 1 of the book: the first deadly sin is failure to understand your audience!

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Howie Goldfarb  I saw a speaker a couple of weeks who barely moved from one spot in a four-hour workshop. And he was mesmerizing. So you never know. If you're really, really good, you can command the room staying still.

But most people want to move, which is good -- but again, make sure it's for a purpose. Don't wander. Cross the stage when changing the subject. Approach the audience when making a really important point.

1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@ginidietrich  Find out what resonates with your audience, going back to the 6 questions under Howie's question. The better you know them the better you'll know the emotional triggers that work with them.

Of course, some things are universal: love, loss, disappointment, family, etc.

They key is to be in touch with your own emotions, because if it's contrived or looks fake, it will fall flat.


1 day, 2 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay  It helps you understand the importance of knowing your audience, listening and observing and reading the room, thinking on your feet and adjusting curse when things aren't working, being positive and being "in the moment" and authentic.

Everyone should take an improv or acting class!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Howie Goldfarb  6 questions to ask about your audience:


Who are they?

What do they want?

What do they know?

What do you have in common?

What is their mood?

What are their doubts and misperceptions (about you, your org or ideas)?

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay @ginidietrich @Howie Goldfarb  You ask whoever invited you about the audience, you research them online and if you have a chance, talk to a few people at the event itself.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay @RobBiesenbach @Eleanor Pierce  I think so. Ad-libbing can get people wandering into tangent-land and also undermining themselves with a lot of "buts" and asides. So, yes, if you're going to do it, be good at it and think about it.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Eleanor Pierce  As long as they're Chic or Sergio Valente, I have no problem with it.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Howie Goldfarb  I like a story, one that underscores the message of your talk. If it's also funny, great. But funny for the sake of funny is not useful -- it should be strategic/on-message.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@ginidietrich  I like having a story in the intro. Doesn't have to be the very first thing, but near the top, to engage the audience and show them who you are.

The worst is the old "tell them what you're going to say" or walking through your outline or explaining your credentials. I don't talk about the agenda until 10 minutes in!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay @Heather MacGregor  I'm trying -- so I could type periods, I switched to my old 15" Macbook. The keys are all spread out!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Eleanor Pierce @belllindsay  Humor can be dangerous, of course. The key is to really, really know your audience. Also, make sure your humor has a purpose -- where people get in trouble is tangents and asides that take them off track. So make sure everything you say, including any jokes, serve the larger story you're telling.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor  Also, I think it's better to get into a fluid conversation with an interview and miss a message or two than to worry about getting them all in.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor I hear some people write notes on their hand!

If they're hard to remember, maybe they need to be simplified? Or reduced in number?

Otherwise, what I do is go over it in my head dozens of times.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@ClayMorgan Yes! Mitch Joel talks about this. If your slides can stand on their own, you're doing it wrong. They should be meaningless to anyone not in the room to see you present.

So my slides, like Gini's, are almost entirely images. Just 1 to 3 words at most.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@LauraPetrolino  I would also say if your self-conscious about it, that will show through worse than any big gestures. So again, study it and get some coaching OR decide you're cool with it. I'd have to see it to diagnose!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Eleanor Pierce @belllindsay @Howie Goldfarb  Yes! Heartbreaking!!

There's  mural in the lobby at Second City and a friend of mine would always tap Gilda's picture before going on.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Howie Goldfarb  Jerry from Accounting. I was with the regular schlubs: lawyers, retirees, cops, taking classes!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@LauraPetrolino  Tape yourself, but also understand that what doesn't work on tape may work live. The most important thing is to be your natural self. People will connect with that. So think positive and be positive and the body language flows from there.

Nick Morgan has a book coming out on the subject soon -- I'm sure it will be great.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@ginidietrich  I think that's crap! The first piece of advice I was given was that it's always easier to get a new audience than a new speech. Repeat business is the best, of course, and these days people expect new stuff from a speaker, not the greatest hits.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@susancellura  Hardest part is finding the right balance, so they listen without being offended or defensive. I think this is an area where an outside person brings a lot to the table. We've all had that experience where a boss takes a consultant's word on something we've been saying over and over!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Heather MacGregor @Eleanor Pierce  I'm a "WELL" person. For a radio interview once I put a post-it on my computer screen with the word WELL in crossed-out circle. It helps!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Eleanor Pierce  Some amount of ums are totally okay -- it means you're a natural human being. If it's excessive, do what you did: tape yourself and then catch yourself every time you do it. Or appoint a friend to be on um patrol to help you out.

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Howie Goldfarb  Wow, lot of original questions here! I would wear an undershirt, and a jacket over your dress shirt.

Also, I played a farmer once in a 100-degree cornfield and the wardrobe person put maxi pads in the armpits of my shirt!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay Well, Mike Brady of the Brady Bunch says it does, and I hate to argue with him ....


But I don't know anyone who would find that calming in any way! 

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay Why? Interesting question. I usually get asked how to overcome the fear! But I guess it's as simple as we're scared of making a fool of ourselves!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@Howie Goldfarb  I had more ideas than 7, and 11 rhymed!

1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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