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Sounds like @samemac and @lkpetrolino would get along great!

Love the idea that "nice" isn't a dirty word. I was hiring staff years ago and describing the candidates to my boss and mentioned one was "nice" versus the other, and he totally laid into me. "We're not hiring for nice, blah blah blah ..."

Screw that. I want a functional department where people get along and aren't watching their back or bickering all the time.  

5 hours, 15 minutes ago on The Spin Sucks Inquisition: Samantha McCain

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Interesting about ideal headline length being 12-18 words. Yoast is always nagging me that my headlines are too long at 6 or 7 words (something about the ideal width for Google). 

It's funny, I use the goldfish-squirrel(!) thing in my presentations. Everyone (but Gini) loves a great squirrel pic. So I'll just leave this here for her:

5 hours, 44 minutes ago on Four Tips to Help You Create Content in a tl;dr World

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Hmmm ... "work" book. That has kind of a negative spin for me. Could you call it a "play" book, or a "fun" book? Does it have stickers? Pop-up dinosaurs or spaceships?

1 day, 6 hours ago on Introducing the Spin Sucks Workbook

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@LauraPetrolino Ha ha, I like your style! Maybe next time I'm feeling annoyed and need to lash out I'll take it out on them!

1 day, 15 hours ago on Customer Experience is an Investment

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@LauraPetrolino Even though it was several years ago, I still entertain thoughts about posting a nasty yelp review. At the time I didn't make a stink because I was more amused than anything else, thinking immediately, "There goes my business, dummies!"

2 days, 3 hours ago on Customer Experience is an Investment

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First of all, bravo on this: "What happened next will surprise you…. (I just had to say that so I could feel like a headline to an Upworthy column.)" I never, ever click on anything that promises I won't believe what happens next.

Second, a couple of weeks ago I lost my keys and thought of you. (But that was the first time I'd lost my keys in a several decades.)

Third, I find so many small business people doing these little "extras" for no charge. It makes such a huge difference in what you'll do for them (recommendations, referrals, reviews, etc.). 

In contrast, a few years ago I bought some very expensive glasses (all my glasses are expensive because my vision is so bad) from a boutiquey place. I scratched the lenses and came in one week after my one-year warranty ran out. The manager said there was nothing they could do. Guess where I DIDN'T go the next time I bought expensive glasses?

2 days, 5 hours ago on Customer Experience is an Investment

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@Digital_DRK I'm going to demonstrate the power of community by responding and interacting directly with another member of the community, instead of going through the community manager. I think I read about that somewhere.

Hi, Darryl!

2 days, 5 hours ago on C is for more than Cookie

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Down here on this side of 48th parallel, we hate our Internet, cable and cell providers, too, but I'll take your word for it that Canada is worse!

I like that they immediately took it to DM. I find it kind of embarrassing if my Twitter feed is filled up with random customer service complaints/inquiries. But it is a good way to get their attention. 

1 week ago on Five Steps to Insanely Good Customer Service

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Wait, who's getting married???

1 week, 1 day ago on How to Build a Community that Thrives

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Yes on #3. People so often have a negative reaction to the idea of "emotion" in business, thinking it means breaking down in tears or punching a hole in the wall. There are lots of positive emotions to be mined.

1 week, 2 days ago on Communications Done Well: Seven Things to Do Immediately

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Wow, congrats on the new member of the Spin Sucks family!

1 week, 4 days ago on Gin and Topics: The Daughter Edition

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@T60Productions I haven't heard that one, Tony. Reminds me a little of of nauseated vs. nauseous, which I don't completely get myself!

1 week, 6 days ago on 10 Confusing Word Pairs Everybody Gets Wrong

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@DwayneAlicie Wait, you went to UVA, too? Wow. I guess I didn't realize it at the time, but they're got pretty highly ranked English department.

I'll tell you, I found Faulkner mostly frustrating. Like Joyce's Dubliners. My favorite classes studied Hemingway, Fitzgerald and Willa Cather. Those are a little more my speed. 

But based on your and @jasonkonopinski's experience, maybe I should revisit. If I remember anything, I believe it was Light in August. In addition to the ones named here, we also studied Absalom, Absalom!

1 week, 6 days ago on The Spin Sucks Inquisition: Dwayne Alicie

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Proust and Light in August? Wow. I have (or had) a shelf full of Faulkner books. (I think I was crazy enough to take a Faulkner class in college.) If I had a nickel for every one of those I actually finished ...

So good luck and godspeed to you, and congrats!

2 weeks ago on The Spin Sucks Inquisition: Dwayne Alicie

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@ginidietrich @KristenDaukas I don't get nearly as many pitches as you guys get. But what really annoys me is when I do take the time (after their 3rd attempt) to quickly explain that I am the wrong target for their pitch? I get no response! They could at least apologize for wasting my time!

2 weeks, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@ginidietrich You must name names!

@martinwaxman Thank you!


2 weeks, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@belllindsay From your mouth to God's ears. Wouldn't be the first time she heard that. Now people say it about my wife.

2 weeks, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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I HATE this. It's not just PR firms. It's almost every person I meet through networking and at conferences. We have a nice talk, share information, agree to stay in touch. Then suddenly I'm on their monthly (or weekly) email newsletter list! It really ticks me off. 

I have never added a single person to my list — they all have to opt in themselves. My mother heard about my updates and wanted in. I made HER sign up herself!

Seth Godin wrote about this, what, 15 years ago???

2 weeks, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@Howie Goldfarb @ginidietrich @3HatsComm I have a theory on that. Sacco apparently only had a hundred or so followers. No doubt there's a certain amount of freedom and lack of accountability when you feel like nobody sees your tweets or posts.

Also, and more dangerously, that could cause someone to "act out." As in, "What do I have to do to get noticed around here?" So you become more provocative, more reckless.

I am NOT a certified psychologist!

2 weeks, 2 days ago on Seven Steps to Dealing with Critics

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@ginidietrich Did it not sound like one? I should have done an exclamation point or a smiley face. Thumbs up, guys! : )


2 weeks, 2 days ago on Seven Steps to Dealing with Critics

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You know, I don't play games, but I'm enjoying these posts, and also getting ideas for more blogs I should be following.

2 weeks, 3 days ago on Seven Steps to Dealing with Critics

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@susancellura Yes, Susan, to all of that! This was tough to write, because there's so much to say — plus new information seems to come out by the hour! I think my main point is, it's not as black and white as people would like to believe. I also think it's interesting that Williams was interested in taking over Letterman's show and NBC execs apparently shot that down. I actually felt kind of bad about that — entertainment may well be where his heart really is.

3 weeks ago on Brian Williams: Cats, Dogs, Mass Hysteria!

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@belllindsay @bdorman264 Yes, yikes! I'd like to hear more about this. Guest blog post?

3 weeks, 1 day ago on How to Create High-Quality Content

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I'd love to start doing this, but with any plug-in, I always worry about upsetting the delicate balance of my wordpress ecosystem, which I expect to come crashing down at any given moment. But perhaps I over-worry.

3 weeks, 2 days ago on Add Tweetable Quotes in WordPress Blog Posts

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@belllindsay I worked with a former TV person back in the early 90s who spelled it "sound byte," which I thought was weird. I mean "byte" (as in bit of data) was barely a thing back then. What's up with that? And happy birthday!

3 weeks, 2 days ago on Add Tweetable Quotes in WordPress Blog Posts

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Yay, Shonali! Pretty sure I found about her here, then got to spend time with her in Key West in DC. (And yet I never heard how she met her husband! I guess I need to ask more personal questions.)

Love the advice about trusting your gut. I think that is the #1 key to achieving "wisdom." We grow up all "smartypants," believing we can think through everything and that our intellect rules. Learning to let go of that and really trust your instincts is transformational. And HARD. I'm still working on it ...

4 weeks ago on The Spin Sucks Inquisition: Shonali Burke

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@biggreenpen Thank you, Paula. That's a good theory! I find I'm constantly working through problems, presentations and writing project when I'm working out, walking around, doing housework, etc. I'd love to be able to dictate my thoughts without having to talk out loud!

1 month ago on How Long Does It Take to Write a Speech? 30 Years

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Wow, I know this is very tough for all of you, but you're handling it SO professionally. We'll all miss Lindsay!

1 month ago on Losing a Valuable Team Member is Hard

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@Eleanor Pierce @EmilyNKantner @annelizhannan I haven't heard it described that way, but that's perfect: young/old and old/old. In our business, especially, if you don't keep up and embrace the new, you'll definitely be left behind. You don't have to master it all, but at least being aware of it is essential.

1 month ago on PR Writing: Seven AP Style Rules to Know

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@Eleanor Pierce @EmilyNKantner Two spaces after a period says one thing: OLD. Someone on Facebook once said he didn't care what anyone thinks, and I thought, "Good luck with that. Age discrimination exists."

1 month ago on PR Writing: Seven AP Style Rules to Know

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This is great! Rare is the client who doesn't insist on every job title being capitalized.

But I have stopped spelling out percentage. I really think they need to update that one in particular. And I hadn't heard we should be spelling out states, too. That seems crazy.

Here's a quiz: does everyone know their dateline cities? I cringe when people write "Chicago, Illinois" or "Houston, Texas." Duh.  

1 month ago on PR Writing: Seven AP Style Rules to Know

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Wow, that is structured! But I think the takeaway for maybe "less structured people" is to figure out the time of day when you are feeling most energetic and productive and devote that time to the tasks that require the most brainpower. 

For me, that's writing (sometimes known as content creation). But I can't do it in short blocks. I need to block out several hours. And I write best in the morning, so I avoid doing conference calls and meetings during that time.

And I always keep a running list of administrative work to fill the times when I'm feeling tired.

1 month, 1 week ago on Structuring your Day for Maximum Productivity

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Wow, congratulations, Eleanor!

1 month, 1 week ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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I see what you did there.

1 month, 1 week ago on Content Distribution: Eight Ways to Gain New Readers

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I hadn't seen the deflate-gate posts -- those are great! The Seahawks could have pulled off the MLK tweet, but they took it a step too far with "We Shall Overcome." Simply posting the quote would be fine. 


Maybe also overlaying it on a photo of a player (instead of an image from the civil rights era) was too much as well. But I guess at that point they'd just be one more generic brand throwing up an MLK quote. Which is probably better than the alternative of standing out in a bad way ...

1 month, 1 week ago on Newsjacking: The Good, the Bad, and the Super Bowl

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This is hilarious. And you should make a t-shirt of needlepoint pillow with this phrase: "There are no boring industries, only boring tactics."

1 month, 1 week ago on Effective Marketing from Bob the House

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@ginidietrich True, but these tools make it so much faster (and more reliable) than looking up a site's domain authority, checking for comments, shares and other social proof.

1 month, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@ginidietrich Yes I did! Plan to listen at my leisure. And call @belllindsay throughout with my questions as if it's live.


1 month, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Great points, Steve. I rarely ever read anything labeled "Case Study," because most case studies suck. They're deadly dull, written at 30,000 feet, full of dumb jargon, and larded with "process."

So your point about making it a story is critical. Is there a way to humanize it so you're talking about ONE person in the organization and how the problem affects her work and the impact when it was resolved? As you say, you can put in the data, but that should be as support for the story. 

I always urge people to read Malcolm Gladwell or Freakonomics and see how they take complex issues and bring them down to a human level, with relatable characters and small details. They then proceed to blow it out to the bigger picture and offer data and evidence, but they always return to the story.

I'd also call them anything but "case studies." Stories, successes, success stories, etc.

1 month, 1 week ago on Five Tips for Writing Case Studies that Rock

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I was also locked out of Andy's webinar because I signed in too late, but look forward to catching up with it later.

It's good to know there are some really precise tools for figuring out influence. When I've done this in the past, I've just sort of ad-hoc'd it through The Google. What I found interesting is that if you rely on a lot of those big roundup lists — like The 100 Most Influential PR Blogs, for instance — you'll find the information is really dated. Someone who essentially abandoned their blog two years ago is still on there, etc. So you really have to dig to figure out what's reliable.

1 month, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Yay, Martin! I am also at my most productive between the moment I am supposed to leave to get to an appointment comfortably on time and the 10 minutes past that moment. I get a TON done and then my commute is hugely stressful, but I almost always miraculously get there within 15 seconds of the appointed time.

Looking forward to the book!

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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I was going to say that much of this advice works equally well for presenters handling audience Q&A, but then you said that.

I will expand on the "Don't over-answer" tip. When I was a press secretary for a government official I found that reporters would sometimes go silent after I answered a question. It could be because they were catching up taking notes, but often it's deliberate. They know that the best material comes when an interview subject starts blabbing in response to an awkward silence. It's human nature.

So, yes, don't fear the silence.

1 month, 2 weeks ago on The Ultimate Guide to Media Interviews

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Here's a case for vanity metrics: you go to connect with someone and they have maybe 150 LinkedIn followers and you think twice about it because you now question how influential they are or if they're really devoted to the platform.

Similarly, I have read of muckity-mucks on Twitter saying they're a lot less likely to follow back someone who has less than x number of followers. 

So I do think there's an incentive for people to amass a certain "critical mass" of Likes, connections, etc., in order to have that bit of social proof. Which is different from waving a flag over your numbers or assuming your job is done once you reach a certain milestone.


1 month, 3 weeks ago on Vanity Metrics: Are They Here to Stay?

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@Eleanor Pierce @belllindsay OMG, you used my question! Albeit revised. Fruitcakes.


1 month, 3 weeks ago on How Social Media Affects Search

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@Eleanor Pierce @belllindsay I'm just listening to the Ask Gini Anything webinar now, so I'm almost caught up ...


1 month, 3 weeks ago on How Social Media Affects Search

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@belllindsay What about me?

1 month, 3 weeks ago on How Social Media Affects Search

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Finally did my first Canva this morning. Thanks! ;)

1 month, 3 weeks ago on Online Tools that Help with PR

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@ginidietrich Thanks, Gini. Of course, the phrase "right now" is operative — and cautionary!

1 month, 4 weeks ago on Tips to Renew Your LinkedIn Strategy

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@Joshua Wilner/A Writer Writes Thanks, Josh! It's always nice when people ask, "Have I seen you in anything?" to point to something people have heard of.

1 month, 4 weeks ago on One Year, Four Careers: Blood, Sweat & Tears

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Thanks, Eleanor! One of my goals for the new year is to repurpose old blog posts into LinkedIn posts. I was wondering whether you need the notice and link to the original. So I guess the answer is yes? I assume a post on LinkedIn will be found by Google just like any other site and you'll be penalized for duplicate content?

1 month, 4 weeks ago on Tips to Renew Your LinkedIn Strategy

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