So this is me. I think the small business world needs a superhero. I know I do. So let's go find him. I'm your struggling solopreneur | broadcaster | minor league revolutionary | ideaddict.
Call me maverick or a bit bonkers - but I always do it the old-fashioned way.
11 months, 3 weeks ago on Remember When We Just Hit Publish?
Jesus H Christ - what went wrong? Just as Google is starting to crumble and is therefore in perfect shape for you to capitalise, you're out the game. RIP - I enjoyed listening to the show as much as being on it.
1 year, 12 months ago on Thank You From Google At A Glance – GG 86
Thank you, Gini. This is one of your best-ever posts. Informative AND useful: kapow!
1 year, 12 months ago on Lots of Changes at Google: What it Means for You
I thought Google's 'mission' (the public version) was to bring the world's information together...
Someone, somewhere isn't on message.
2 years ago on RIP Google Reader: There are Other Options for You
Thanks. Booked. RSS is the only reason I found that. Please don't die, Google Reader!
2 years, 1 month ago on The Lies and Truths of Google Analytics
Thanks Gini. I was so in the mood for learning today. And I have. Here. Thanks.
2 years, 1 month ago on Five Things You Can Do to Be Successful in PR
Smart episode, John. It's entirely coincidental in that I'm on it.
Really broad range of topics. This has to be the #1 Google-focused podcast regularly starring a juggler.
2 years, 1 month ago on Google+ More Popular Than Twitter? – GG #81
For this to be the massive success it deserves, it is absolutely imperative the book has as much personal narrative and as many reinforcing examples as possible.
The work will be an autobiography of your philosophy and business. That's why you want to write it so bad.
Referring to @John_Trader1 and his point about longevity and shelf life, you also need to think forward as to how you can expand and expose the book's message and lessons harnessing the modern channels of communication and amplification. I always refer people back to Gina Trapani's wiki on Google Wave (http://smarterware.org/3782/my-new-book-the-complete-guide-to-google-wave) as way ahead of its time. Using something as simple as MediaWiki to create a 'futureproof' extension of the book and its principles is not only a customer pleaser, but a revenue booster if you charge for 'membership' beyond the first year after buying the book itself.
Most of all - good luck. Sustaining superstardom seems to be inherent in the Dietrich household!
2 years, 2 months ago on Spin Sucks: The Book
Game on - your Moleskine is welcome here in the UK anytime!
2 years, 3 months ago on My latest crazy idea – and how you can help
Rach, I totally love you - you have been the highlight of my past week. You turn anyone's day into sunshine and considering how miserable the weather was here in Manchester the day we got together, that's no mean feat.
So excited about working with you on our secret (but hopefully not to you!) project in January.
Have a sweet week!
2 years, 4 months ago on Sunday Stumble...
Great idea GG. We always assume people know stuff but in more cases than not, we're wrong. I will tell people who listen to Talknology to head over here for a blogging 101.
2 years, 4 months ago on What is a blog? – Beginner Blogger
Good lord, Gini is hiring? .... Europe .... hmm ....
2 years, 5 months ago on The Alternative to Traditional Marketing? Arment Dietrich.
I too sing the Bodyform tune every time the ad comes on TV. Fact, that ad is THE best thing on British TV!
Nice share, Gini. I have no idea where you find the time to do actual work (I mean, this is REAL work, but a secret between us geeks, right?).
2 years, 5 months ago on Gin and Topics: Steve Martin and First World Problems
@ginidietrich no question. I don't know a better, more passionate writer right now. You're the natural choice. Will be hard, though: I hate to draw twee comparisons at times like this but I imagine it's a little like being handy with a camera and being told to do the photography at a friend's wedding.
If it feels right you should definitely do it.
2 years, 5 months ago on #FollowFriday: Gerald Hemphill
Great list, Bob - thanks for sharing. Tough job narrowing it down to 15 but you've done a good job!
2 years, 5 months ago on Top 15 Tech Blogs On Twitter: Follow these to stay up on today's tech trends
What a beautiful guy. What a troubling story. Beautifully written. I don't generally tear up but this had me.
Thinking of you all.
I'll give you 82 other reasons. Top of the list: You get to talk to A-listers like Gini Dietrich. That unto itself merits anyone taking a punt on podcasting. Thanks, Gini - for joining me on Conversations last week!
2 years, 5 months ago on Five Reasons to Begin Podcasting Today
@ginidietrich no rash decisions. Great investigation is underway, not dissimilar to the kind of deep dive you get when a moose is on the loose in a heavily conurbated area. Adam's edged ahead a smidgeon because I like the featured area at the top of his swanky new(ish and definitely to me) site, customersthatstick.com.
Maybe if I ask a question that gets answered in one of your super fun videos it might go back to neck-and-neck. :-D
2 years, 5 months ago on #FollowFriday: Adam Toporek
Oh jeez, now I love Adam too. This is becoming some kind of adulation party and I don't have enough love for many more people.
Bless you both, for all the right/wrong reasons.
John, THANK YOU for inviting me on this show. You're one of a rare few podcasters who totally appreciates and pays homage to the art by spending time planning and preparing your show so that it runs like clockwork. That's the way to make your guests feel comfortable and willing to go the extra mile.
I'll be telling everyone at the European Podcast Award that this is the kind of show they need to learn from to be the best.
Nice job - and fun times!
2 years, 7 months ago on Google Politics And Google Plus Birthdays: GG #64
This is absolutely fantastic - but one question: When will the day come when a slider can offer audio integration? It's a faff having to upload your audio to YouTube and serve it that way. Much better to have an audio button/player within the slider that plays the mp3 file from the net or SoundCloud or Spreaker or whatever. No slider does this - yet there's so much audio online!
2 years, 7 months ago on New to Headway Extend – SliderPlus
@AdrijusG Nice theory, Adrijus. I don't think words really matter unto themselves but to help people express themselves. And in that sense discovering and sharing the context of 'context' is a pretty exciting thing, right?
You nailed it with authenticity. Context to me when it's correctly aligned with the customer's perspective and needs hits that fuzzy spot when both client and business owner are on the same wavelength.
You'll be hearing a lot more from me on fuzzy. Stick around?
2 years, 8 months ago on Context is king
@ginidietrich It's a tragic indictment of how far we've not come, yet it shows tremendous potential for books such as yours. So in a sense, we all win - just a little late.
I'm thrilled about the chance to have you on Talknology. We'll be awesome, I promise!
2 years, 8 months ago on The shocking truth about marketing
@geoffliving Oh rest assured Gini and I will do you proud, Geoff. Loving the read so far, and am only really breaking the seal. Like @mitchjoel said - lots of the stuff you write about is basic stuff yet it's still advanced in the eyes of many marketers today. That's why it's such a seminal tome. Great job!
@creman4u I imagine someone will be over from Livefyre pretty soon to answer your question with a modicum of lucidity but have you properly migrated your comments using the procedure in the Livefyre documentation? If you've followed the right procedure drop them a line at email@example.com for a faster response than this commenting system.
2 years, 8 months ago on Why, Why, Why: Twylah!
This article blew me away because I genuinely had no concept of any of these great enhancements until now. Keep rocking out this great content, folks!
2 years, 8 months ago on Custom YouTube Thumbnails for All, Rewards, and More HUGE Features Coming to YouTube [Reel Web #46]
@Ileane Yeah you know what? I'm gonna go do it RIGHT NOW! Thanks for the hot tip, Ileane! You're tops.
@Brandon Christian So true. The inescapable truth is that few people possess tenacity these days because the internet gives you the impression everything you need is instantaneous. But then that gives us a huge head start, right?
Great point, Brandon.
2 years, 9 months ago on The secret to digital marketing success
Thing is, Luke, that so many people want everything of tomorrow, yesterday. It's exhausting telling people business has everything to do with relationships. When was the last time you married someone the day after you met them, if your name isn't Chris Evans?
Nice work, Jon. And just checking you know that the 'b-roll's stuff after the interview itself appears around minute 32. Sounds weird!
2 years, 9 months ago on Why LinkedIn is the Most Important Social Site for Your Business
Have to say, Jay - I'm not a fan of the carousel/slider concept. It was the one thing that stopped me visiting Mashable. Give it to me straight, unadulterated, pure. Haven't got time to click around to get the news.
But I LOVE that you experiment. Here's to more!
2 years, 9 months ago on One Social Thing Wrapup – Week of 6/4/2012
@kevinmulryne Glad to hear from you, Kevin. It's important that a podcast supports as well as promotes a passion such as music - and you're proof of that.
We'll soon be opening the gates for the 2012 European Podcast Award so now's the time to start growing your listener numbers by giving them more of your awe-inspiring personality and ideas.
Hope it's a good year for you and your show! If I can help in any way, ask away.
2 years, 11 months ago on The truth about profiting from podcasting
@HumbleORadio Hey HumbleO!
Podcasting isn't 'superior' in any way; to any other medium of communication. It's a choice, an alternative: Many people like the advantage of pre-recording and then tweaking and perfecting their sound and message prior to publishing it. Sure, you can stream recorded content - and in which case it makes perfect sense to offer that content as a podcast, too, so people can find and listen to this product whenever they want.
3 years ago on The radio revolution starts here...
Awesome comment, Lou (and it reminds me - there's an invite long overdue for you to come and join me on The Podcast Guy Show). Yours is a perfect storm of passion, timing and perseverance.
And that's exactly why many people never 'make it' (whatever their definition of 'make it' is) in podcasting - we're conditioned to expect overnight success by reality TV, and all the internet marketers who relish playing the antithesis to long-game strategies.
I mean it: Get on my show. I can't wait to talk more about WDW Radio and your amazing story. Thanks, Lou!
3 years ago on The truth about profiting from podcasting
Really interesting episode here, Mr B. Plenty of takeaways and insight which is always a pleasure.
Incidentally, who does your transcriptions? There might be a sponsorship opportunity there - few people go to the trouble of transcribing their podcasts and I think you're en route to showing people the merits of doing so, and maybe getting that company some new clients.
3 years ago on Social Pros Podcast 5 – Chad Pollitt, Kuno Creative
Thanks, Jay. Only this weekend while padding down the seafront at Lytham St Annes, I pondered whether I should dip a toe into ifTTT. Your advocacy has inspired me to do so. When I get time - after our chat later this week, I would imagine (when I'll bend your ear about that and much more!)
3 years, 1 month ago on 9 Social Media Hacks I Use Every Day
Jay, as per usual this is right on the money but a technicality worth addressing: The ever-awesome Google Knol 'evolves' into Annotum in a few weeks time. Here's the all-important segue URL: http://annotum.org/
I love how you frame content marketing. I guess we have to dumbify a little to reach the masses - expressing your expertise is where it's at, or at least, I hope so - otherwise this darn book may never get published!
Thanks again for the mindshare.
3 years, 2 months ago on Don’t Be a Content Marketing Grinch
Thanks Jon - you're a great inspiration of mine and I value immensely your words of encouragement.
You hit the nail on the head back there about me pitching myself at a somewhat different market. I recognise - and mentioned in an earlier article - that there are many people out there who have a greater wealth of experience at coaching people 'how to' podcast, but very few who have that combination of tech, communications and marketing savvy (I say that in a real-world, not internet marketing, sense) and a great sense of how podcasting fits into the wider world of promotion and brand development.
Podcasting really can be the Swiss Army Knife of business development - and I'm hoping the book will reflect that.
3 years, 9 months ago on InspiRadio: The End
I'd love to hear from people who have used video testimonials to great effect on the business websites. Drop in and say hello!
3 years, 10 months ago on Testimonials and endorsements
How about Sucks Says? Nice little opportunity there to add some commentary as well as the all-important links. Plus if you read it in a UK drawl it sounds suspiciously like... Well, like what you inspire!
4 years, 1 month ago on Monkeys, Ice Cream, and Everything In Between
@houghster And that, my man, is why I only associate with A-list genii. I originally considered the idea of the acquisition, took a look at my domain collection, and realised I'd have to buy another toy chest if I did.
Good point well made!
4 years, 1 month ago on uine
@houghster LOL - I intimated back there, right? I'm still tempted to buy it, especially now you mention the whole idea of gen.uine. Could I get b.usine.ss? Or would that be a tld reserved for Germany?
@Rossvegas Yeah that guy KNOWS how to do it! Whenever I'm in need of a kick up the arse, I watch that guy and I know that persistence and tenacity pays off in spades.
I also know that this comment system blows in union with my absolute lack of Headway smarts. That's gonna have to take up some of my time.
Thanks for stopping by, Ross. Got your own business, incidentally? Love to hear what drives you.
Hey Chris - appreciate you stopping by. I was keen as you know to address every element that has been presented as part of the sales proposition without having direct access to the product itself. I can only offer insight based on this perspective.
My point is that the lowest common denominator structurally, financially and theoretically in the world of commerce is the small business owner. They say that the role of the small business owner is to intervene when times are tough for the economy. We've led the world's leading nations out of the last four recessions, but it's this latest one - when credit is proving near impossible to secure - that is allowing us to grow more slowly than ever before.
I absolutely admire what you provide as a loss leader. I know your time is valuable, and we all definitely appreciate the stuff you deliver daily to inspire marketers and human business architects.
In many ways I'm saying that your talents and those of people around you who are also ideaddicts and action takers are going to waste in the walled garden you have created. Perhaps the people who need them most - and possibly those who have the most to exchange and contribute - are those who will stay away because the cost of what the community has to share, is prohibitive.
And it ends thus: community. You've done so much, and come so far, by creating a sense of community, a place where so many come to brainstorm and cogitate. And the small business owner needs community even more than your everyman. Ultimately most will miss what is possibly the most useful gathering of fine minds available to help them overturn their crises and calamities in business because bank isn't their favourite word right now. And think of it not as complaint, but as a constructive opinion based on the expression of those who need you and your kind most, right now.
4 years, 1 month ago on Think small, pay big...
@Sean_Skipton Thanks for dropping by, Sean. I've been thinking closely about what it takes to be a social media maven and I believe that I have fallen into that category. I think there are a lot of great things out there in the spheres of social media but maybe I just grasped the nettle a little tight yesterday and realised that for it to not become a distraction, it needs to be foremost fuel for business, and secondly a conduit for personal relationships.
I appreciate your point of view, however. I do see the immense value of Twitter, but can totally understand how, depending on where you are and what you do, it can seem distant from a focal point in our objectives.
Stick around - more to come!
4 years, 2 months ago on Mourning, morning...
I hear you, El - and I can't help but wholeheartedly agree with you in some senses. I've indulged in some phantasmagoric opportunities as a result of social media, it's true.
But ultimately, maybe, the power of social media is in fact glorified in me by the realisation that it exists principally as a connectivity platform between entrepreneurs.
I've had my eyes opened, met people I never before would have been stimulated by, and been enchanted with unique experiences - all through social media.
But in the personal sense, has my obsession with perfecting my Tweets and pedicuring my comments, led to the neglect of those I share my real life with? Perhaps. And that's why I'm spending the evening dressed in the cloak of a newly-realised Spanish widow.
Now to truly coming to terms with the magnitude of social media as a business biyatch. This should be entertaining in itself.
Is it fair to say that austerity can be a way of encouraging you to think differently about things? I like this. I've always been a big bargain hunter. I guess I just need to step up the skill and take it to the next level!
4 years, 2 months ago on Conversation for http://www.davethackeray.com/achieve/heard-the-one-about-the-paperclip/