I am a copywriter and a content marketer working with B2B tech companies
@LSSocialEngage@Word NinjaI have read some of them. They are not that great. Passable if you sitting in an airport waiting for your delayed flight
1 year, 4 months ago on Fourteen Greatest Villains in Literature
You guys missed Sauron from Lord of the Rings.
@Gini Dietrich And this is the confirmation that I needed- Being John Malkovich has landed on terra firma. I am hoping the portal left only a scar.
Or is this straight out of Scott Pilgrim? Maybe @Aimee West should look for a microchip in her neck
1 year, 5 months ago on Fiction, Write Club, and Content Creation
@RegisDudley This is a situation that especially bedevil designers where clients seem to know what they want, until they see what they were talking about and then realize that they didn't want that. There are forums filled with horror stories like these, and I think there is even a website selling posters and T-shirts with slogans excerpted from client emails.
I agree that constant check-ins is absolutely necessary, but what do you do when the client changes their opinions as frequently as a weather vane in a tempest? This situation will be exacerbated when it's an agency situation because it's not just your billable time on the line- it's the entire agency's.
1 year, 10 months ago on Starting a Public Relations Firm: The Business Side of Things
There is good, solid advice in here.
Here is a question, though. Picture this scenario.
You have a good opening conversation with the client, have a pretty decent feel for what they want and are confident that you can deliver it. You two also seem to gel and the project is exciting.
You draw up the plan, the client okays it and you work your ass off to hit the deliverables. And then the inevitable happens. The client seems to have a sudden change of mind and decides that they don't really want that, and could you redo the whole thing again, with these modifications. You take another stab but you might as well be spitting into a storm. The client is unmoved.
Assuming that you are not incompetent, this is a client that will suck you dry and needs to be fired. How have you dealt with these situations, especially when there is a disagreement between you and the client on the monetary value of the work already delivered? By your book the work done was according to client specifications and you should be paid for it. By the client's book it's overnight's pickle sitting on the kitchen counter that goes into the trash.
How do you think brands can get their heads around all that data which drives purchases? Do you think data mining and Big Data is the answer?
1 year, 10 months ago on How to Understand, Define and Identify Online Influence
@JuliaRosien Yup...if you can stand the smell you should be all right. It's certainly no devil's brew, especially if you make it out of oranges or ketchup as described in the link I posted below. Also, nice reading you @Erroin @Erika Napoletano
2 years, 1 month ago on 5 Social Media Lessons I Learned in Prison
That point about asinine and snarky comments that are shared like wildfire and perceived as more influential by Twitter than meatier content shared less is so true.
I think that one of the challenges influence ranking services will have to take into account is people who actually are influencers might not play by the arbitrary rules of that service. They may be busy doing good shit instead of wasting their time tweeting. Heck, they may be away from Twitter or Facebook for months, and may only use email or telephone to drive million or billion dollar decisions.
How do you identify these true players who fly under the radar?
On a completely different note, new threads on your site, mate
2 years, 1 month ago on The Grading of the Social Web and Its Impact on Influence
@Erroin@JuliaRosien@Erika NapoletanoYou could use this link and make that brew http://www.howtodothings.com/food-drink/how-to-make-pruno-wine. Goes without saying, caveat emptor
Prison and community management...now that's a very interesting and intriguing link..
I think one of the most valuable habits a brand or a community manager should cultivate, especially in times of crisis when allegations are flying thick and fast and tempers are running sky high, is patience and an ability to evaluate the situation dispassionately. Since the Internet never forgets, and since words can have far reaching consequences it's always good to think once, twice and maybe thrice before wading into the melee.
That bread and ketchup thing is legit. It's called Pruno or prison wine, according to Wikipedia. The bread provides the yeast for fermenting the ketchup. Wiki says that depending on how long the fermentation is carried out, the end results can be resemble weak beer or strong wine. (2% to 14% alcohol content).
On a side note, I need to stop thinking about alcohol
@ginidietrich @kateupdates Never knew who Michael Buble was before this, and just like that 2 hours of my morning, gone. I blame you, Gini. His voice has a certain richness that reminds me of black and white, fedora hats and a pub in Casablanca
2 years, 2 months ago on Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military
The first time I saw the Call me maybe video, it was a standalone US military one and I was this close to falling out of my chair. I might have possibly scared a bunch of sparrows and a whole nest of ants nearby. A little bit of Googling and when I saw the juxtaposed version i KNEW I had to show it to you
So what's your book about? If it involves vampires and teenage angst, though I'm probably going to pass. No hard feelings, m'kay? :P
As impressive your results have been what's striking is that you stuck to the basics and didn't do anything fancy. You gave people things to think about, carried out a constant conversation and nurtured your network, one person at a time. It's grunt work and unglamorous but that's what brings home the bacon (or cupcakes. Cupcakes are cool)
Here's to a successful 2013
2 years, 5 months ago on How to Get Big Things Done
@ginidietrich @Danny Brown From what I have read this crackdown is focused on consumer oriented apps, not enterprise. Danny, am I talking sense?
2 years, 7 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
@ginidietrich Found it. Actually, didn't get posted the first time, so I hit the post comment button multiple times and now there are 3 comments in place of one
I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever over Black Plague.
Apparently Facebook Exchange and retargeted ads is where they are making a killing, and re-targeted ads don't involve user profile data, only for a teensy weensy cookie sitting in your computer that phones home.
@ginidietrich BTW I think one of my comments got eaten up for double posting. Please rescue it...I would hate for the moderately, middlingly witty comment to go waste. Breaks my bleeding 'eart
@jasonkonopinski @MSchechter @KenMueller @ginidietrich I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever over Black Plague.
@jasonkonopinski @MSchechter @KenMueller @ginidietrich I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever or Black Plague.
@ginidietrich Please tell me this is a follow up to that DM chat ;-).
You know what's worse? For a company that has one of the biggest characteristic of a startup (no settled business model) Twitter is behaving like one of the big boys like MS or Google.
They have snapped up products that worked well like Tweetdeck and made something that probably looks like an unpolished beta product. I loved the earlier yellow Tweetdeck - this new blue one makes me want to punch the screen, and I have to restart every time because the client refuses to auto reload the stream and.....I should stop being such a whiny bitch.
@belllindsay I read that as "gets too big for their bitches". *Leaves desk, thrusts head under the showerhead and turns the knob*
This is a good post. I got some good things out of it, especially the part about delegating work and getting an ensemble cast.
my experience, that's pretty hard to do that in the middle of an
engagement.with clients You gotta have to set these expectations up
front. during the initial stages when contracts are being drawn.
2 years, 7 months ago on 5 Keys to Effective Social Media and Content Insourcing
I use @bufferapp a lot for scheduling tweeets and LinkedIn updates. Before @bufferapp I was either spamming my timeline at the rate of one tweet every minute, or had to spend way more time at different hours of the day to tweet out links.
Now, after reading something that I think is good I just schedule it in buffer, and in due course it gets tweeted or updated as a LinkedIn status (occasionally I will do Facebook, but I don't want to talk about business related stuff on Facebook.)
Now, if they could incorporate Google+, and Facebook pages into their browser extensions I would be one happy camper
2 years, 7 months ago on How to Make Social Media Less of a Time Suck
@Danny Brown @yvettepistorio @terence.stephens I have pissed away so many hours of my life on Wookiepedia that it's not even funny. I have read them all- seven different styles of lightsaber combat, calendars in the Star War universe, freaky beings from outer galaxies that hate machines, NASCAR like races on dirt planets...you have a question, Wookiepedia has the answer.
@AlinaKelly @ginidietrich I still think it's something someone floated for shits and giggles. I would want to see some reputed source talk about this. It so does not square with Samsung as a company that makes great personal tech products
2 years, 7 months ago on Samsung Threatens Bloggers and Provides a Valuable Lesson
I think you have to consider the culture. I am assuming that Samsung India hired a local PR agency to liaise with the bloggers. I was a tech journalist in my past life with India's largest personal technology magazine and I have an idea how the big boys deal with tech media and blogs, which are very niche and lightweight compared to mainstream media.
So I am guessing that the PR person thought s/he could bully the bloggers and they would roll over and do what they wanted. After all, tickets from Berlin to Delhi are expensive and these bloggers are not exactly rolling in cash.
@ginidietrich I know the theory, but turns out I am like a Disney child star who keeps on stealing jewelry and getting sent to morgues as part of community service, only to start stealing again and again, except it's with blog schedule. FML
2 years, 7 months ago on Lessons (and Stats) from Six Years of Blogging
Do you have a recommended plug-in for A/B and multivariate testing in WP?
2 years, 7 months ago on 5 Steps for Multivariate Testing Your Online Marketing
There you go, making me look bad to myself.
One of my biggest weakness that I still haven't done #1 -being consistent. I have tried multiple tracks, and have had successes, only to be followed by relapses. it's a constant fight these days in my head, with the red guy in horns often beating the one in wings and halo.
Regarding images, I use Creative Commons licensed photos on Flickr that are free for personal and commercial use. Another resource for images that I have found to be helpful is MorgueFile. Lots of gorgeous hi-res photos out there free for any kind of use.
I wonder if they did a hard sell in the Thank You note, or it was a soft sell.
Writing something like "Thanks for being our customer. We are very excited to give you a discount of 25% on any accessory and we would highly recommend that you try it out. This offer expires on 30th Aug" is very different from "Thanks for being our customer. We appreciate your patronage and would love to gift you a discount of 25% on any accessory . "
The first one reads like a smarmy salesman plastering a fake smile while pushing you a used car, while the second one sounds more personal and way less pushy.
If they went with the second approach, I can't fault them. But if they went in for the juglar, it's a daft marketing and branding approach.
2 years, 8 months ago on Is Your Marketing a Wolf in Sheep’s Clothing?
The YouTube Creator Playbook is stuffed full of tips on how to get good at video marketing. It's free for download, and though about 21 MB is well worth the read. I wrote a post about it- a cliff notes version, if you will-distilling a few of the essential points here http://www.pixelsandclicks.net/b2b-youtube-video-strategy/
Like Andrew said it here, the first part of a video is crucial. More specifically, YouTube's stats show that if you can't get the attention of the viewer during the first 15 seconds you can kiss your chances goodbye
2 years, 8 months ago on 10 Secrets to Producing a Video that Drives Results
2 years, 8 months ago on Eight Common Blogging Mistakes
I used to be bad about the internal linking thing, though lately I am doing it regularly. Internal linking also gives you new ideas to blog about. For example, one of my posts mentioned the needs of a content audit. I didn't have any post up around this topic, but now I have an idea, and when that post goes up in the future I can come back and link to this one.
Have to go check out anti scrapers.
@Danny Brown @philgerb I am so hip I can't see over my pelvis- Douglas Adams.
These CEOs are so hip they can't see if the next step they take will land them in a Puddle of Mudd
2 years, 9 months ago on At Some Stage the Conversation Has to Advance
@ExtremelyAvg The story's that Marissa Mayer has plateaued at Google. She was employee #20, and despite being the head of search and design have been steadily pushed to the background. Right now, she is a VP and does not even have a place in Google's leadership homepage. There are about 10 SVPs over her and many of them have joined Google later
So this writer at All Things Digital says that for someone as ambitious and driven as MM, the Yahoo gig is the best thing to happen. She gets a place in the C-suite, she gets a challenging task and if she turns the supertanker around, she will be even more famous in Silicon Valley than she has been at Google for a very long time.
Personally, I think it's a smart move. She really has nothing to lose and everything to gain.
2 years, 9 months ago on Marissa Mayer: Why Are We Still Having this Conversation?
This is a tempest in a teacup.
I don't want CEOs to be like the Illuminati, hiding behind in the shadows and talking to a camera with a torchlight shining up their noses. Neither do I want them to be like those Twitter addicts who, as @geoffliving puts it, wanks off on Twitter or Facebook.
But a middle ground ain't bad. Michael Dell sits at a hangout once a week or a month, no? That's good. Why not get the CEO live on the company's Facebook wall at a certain period of time? Or do something like Obama's Twitter townhall.
It does not have to be a zero sum game, folks
@rdopping I have been getting good results with non spammy promotion. I mainly post in LinkedIn groups because I write for a B2B audience.There is no reason your blog post about content gating in a B2B context won't get read in a B2B marketing group if your headline and blurb is good enough and you are providing thoughtful content.
Blog comments are also a good idea to promote a post. I saw this post about YouTube for B2B, jumped in with a comment and mentioned that I had written a post a few days back about how YouTube's own manual can help content creators get more views. That blog was a great traffic source.
And third, as @Danny Brown mentioned are Twitter chats . The other day we were doing this chat about ebooks and the topic of gating ebooks came out. I again referenced a few stats and conclusions from the post and got asked by multiple people to post the link.
Plugging your post isn't inherently spammy if that post is relevant to the discussion and you don't bring something else to the conversation.
2 years, 9 months ago on Your 10 Point Checklist to Help You Grow Your Blog
@Dragon Blogger I got the same issues with my comment. Wanted to reference Gini Dietrich by adding a @ but could not do that. @Danny Brown was however able to bring in @jenna langer (who I can't, so I am assuming she's not in this thread). So mods can pick up people from social networks, but Joe and Jane Commenter can't.
I know of the reverse schedule thing when it came to new year
resolutions but applying this to your blogging goals is brilliant. Why
didn't I think of that?
Promoting is also something most bloggers
don't do. I attended a webinar by Derek Halpern where he suggested an
80-20 split between promoting and writing. I followed his advice and
changed nothing in terms of writing- same length, same style but saw a
bump of ~500% in social shares and activity. As long as you space
yourself out and don't get too spammy, you should do good (my experience
Building relationships is also crucial. A lot of my
traffic came because @ginidietrich RT'd a couple of posts and that
helped my content get exposed to newer audiences. So if you are
reading, thanks again, you nutrient soaked towel carrying lady :)
BTW What's your opinion of Triberr, mate?
This is one aspect of my life that needs looking at. I am not busy in the sense that I could not postpone work and go catch up with a friend on an hour's notice. But I do need to work harder at setting boundaries between sitting in front of the computer, and doing other stuff.
For a single guy w/o any family obligations it gets hard to tear yourself off. And efficiency dips, because I always have this feeling that yeah, "There would be time to fix that. Let's read some more Cracked".
Maybe I should get myself a girlfriend that nags a little
2 years, 9 months ago on Caught in the Busy Trap: Is it Making Us Less Productive?
Lol, a pink condom for a laptop keyboard? Kinky!
You lug around a lot of stuff. I am curious about one thing, though. Why both the iPhone and the iPad? Seems to me that the iPhone could do a good enough job of consuming content on the go?
Of course, since I have never used any of these two devices extensively I might be missing a lot.
Also, I thought Cisco had stopped making Flip cams.Apparently it's still available on Amazon
2 years, 9 months ago on Travel Essentials for Speakers, Authors, and MarComm Pros
I find it interesting that persona development is not ongoing.
Any particular reason for that? Won't you have to update your personas at some point, maybe because your target market has migrated to a different platform or they are starting to favor content in new formats.?
For example, iPad apps will enjoy a higher level of importance in many personas in 2012 as compared to 2010.
Or maybe, this ongoing and project nomenclature is a relative thing, based on timescales (a blog needs to be updated weekly, while you can come back and look at personas in maybe 6-8 months)
2 years, 10 months ago on 23 Social and Digital Services Agencies Should be Selling
@ginidietrich @rustyspeidel @barryrsilver Meh..Hulu is so now. What you need is the eyePhone, brought by Mom Corp which will stream HD content across your retina.
Call me when the lines begin
2 years, 10 months ago on Can Algorithms Replace Human Writers? (Part Two)
@ginidietrich Whatever you say about Bieber, you have to admit that the kid knows his social media. When you can trend on Twitter multiple times every month, and sometimes just for tweeting "Good Morning London" you might have cracked the code.
Now, you just have to feed dates and places into the algorithm, have a readily available set of adjectives and adverbs that talk about crowds, autographs, teenage girls pelting bodyguards with bejewelled shit and voila, you got a Bieber story that will ring true from Adelaide to Atlanta
I always sleep well. I have trouble waking up in the morning because of late nights, but I sleep like a champ. Under bright lights, loud sounds, swaying trains, earthquakes, phone calls...I slumber through. We are good pals, Morpheous and me
Damn, I basically ripped off your example. Okay, lets see- how about weather reporting, UFO sightings and outbreak of hysteria over Justin Bieber and Twilight? Algorithms can whip up a report for each of them, methinks
I can get behind this approach as well.
We may not notice but in fields like financial reporting content has to be published in a particular format. It's just how things are and creativity is neither needed nor encouraged. And to be honest, anyone writing these things day in and day out would probably be an automaton
So yeah, let's get the algorithms cracking on these things.
Have you played around with Real Time metrics and this new feature. Something tells me there must be a way to combine these two to know more about how readers are interacting with content through social in real time.
I am just getting excited imagining the moving charts in real time flashing past my eyes on the dashboard
2 years, 11 months ago on Google Analytics Social Reports Provide Huge Metrics Edge
Congrats on your book, @ginidietrich and @geoffliving . Also , when will we see Jack Bauer with a top hot and a monocle and a cup of tea and muffins?
A book like that has to be read by a Sir Dog.
I hope to catch you two at one of the live events
2 years, 11 months ago on Marketing in the Round is Here!
I really like that part about how a blog post with "lousy" social proof like a couple of retweets can draw in sales worth thousands of dollars.
@jaybaer , Marcus (Livefyre is not playing nice with your handle) do you see Google rolling back this +1 fueled search feature anytime soon? I know a lot of people hate how search results have become a sort of a walled garden.
In a way, it's good that +1-ing search results have not caught on as much as hitting the Like button, else I would have to keep another browser open all the time if I wanted results that are dictated not based on what my friends like but what I actually want.
2 years, 11 months ago on Social Pros 15 – Marcus Sheridan, The Sales Lion