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I soak in every article that mentions superfans, as it's key to my survival, so I appreciate this post. here's an inspiring post http://www.musicpromotionblog.com/2013/01/100-true-fans-small-new-big.html. I believe that anyone who comments on a post can be a potential superfan. With the tools we have available - I encourage offline discussion - try to help them with where they want to go in life. And I think it's the only reason I've been able to survive this long as an independent artist with a modest fanbase. Whether it be sending someone a CD or T-Shirt for free when they aren't expecting it, to a video response, to public recognition on my homepage, or including them in my music or art, it's the little things that have the biggest impact. I also think if you focus on this --- specifically maximizing on the connections we make via social media, it begins to spread - to them engaging offline with others - slowly making an impact via ripple effect.
1 year, 4 months ago on Seven Ways to Convert Your Superfans into Customers