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@simonpenson Definitely a new opportunity. The short form video platforms are a great way to experiment with video to see what works for your brand. Once you can be clearer about this, it makes sense to spend money in those areas on longer length, more targeted videos. I also love the fact these platforms are giving brands the opportunity to be creative, even if they havent particularly been before.
1 year, 11 months ago on Video Content Marketing > The How and Why
@benharper87 @steph_grove Honestly? I think they're fibbing. Unique, quality content should be the concern, then the sharing will sort itself out. There are companies I'm aware of that try and sell a 'guarantee' of the content they make going viral, but how on earth can you know 100% the audiences reaction? The answer is you don't. You can have a good guess based on market research and data analysis but will never truly know, until it happens. Thanks for the comment! :)