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I really like that last point, Amy. Most clients know what the solution is, and you can get them to say it. Much of a consultant's job is to highlight the solution among all the non-solutions that will also emerge as the client speaks.

1 year, 6 months ago on Cause-Related Marketing: When Doing Good Goes Bad

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I had to give up beer for the same reason I give up most blogs I taste: they put me to sleep. Blogwise (since I no longer have opinions about beer) I prefer the stouts. Give me something meaty. There's enough overhead in just finding my way to somebody's blog post that I want that time to be repaid with some real substance. 


Not that I'm adamantly opposed to the occasional light sip. Such as, for example, this post. Most refreshing.

1 year, 6 months ago on Beer Blogging: If Your Blog was a Beer…

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A great post, DJ. And a great complement to your appearance on Stelzner's podcast last week (which I recommend). As a newcomer to email marketing, I've found you very helpful. Being human is the easy part for me, but you give such other fine advice elsewhere that I'm always happy to read your work.

1 year, 6 months ago on Email Marketing: One Trick will Boost Engagement

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...and my tweet of this article got two retweets within 12 minutes.

1 year, 6 months ago on Five Ways Introverts Make Great Community Managers

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Wow, Yvette. That's counterintuitive and also spot-on.

1 year, 6 months ago on Five Ways Introverts Make Great Community Managers

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@ginidietrich Great insight there. That someone takes the time to work with you on things like nail-biting, clothing, & jewelry means he's taking you seriously not only as an employee but as a now-and-future influencer, i.e., leader. Your statement that leadership training isn't always fun is important, too. Best bits of guidance I've ever gotten in business had to do with ways I was tending toward being a jerk Early on, I relied on my title and position for my authority, rather than my knowledge & insight. I owe a great debt to the people who pointed this out to me.

1 year, 7 months ago on CEOs: Team Leadership Training Starts at the Bottom

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Wonderful article, Adam. In the big-ticket service professions, such as consulting, it's a good principle to be willing to shed customers for better ones. It's much harder in a coffee shop, where the difference between a good customer and a bad one is hard to discern. But, as you say, no business can afford to be eaten alive by one customer at the expense of the others. By choosing the Starbucks example, you point up how important it is for front-line employees of such business to exercise good judgment, and to be trusted to do so.

1 year, 7 months ago on When Great Customer Service to One is Bad to Many

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@RobBiesenbach In feedly, in list view, click on an article to open it. There should be a bunch of sharing buttons, one for each major social site. Click one, say, Twitter. You should be given a way to connect your twitter account to feedly. Thereafter, clicking that same button will open a window with the article's title & a shortened URL. You can then edit the text in that window as a tweet, and either tweet it or buffer it for later. (There's a buffer button, too, and buffer is a tool worth checking out.)

1 year, 7 months ago on Five Steps to Digital Spring Cleaning

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A great post, Allen. Be sure to mark your calendar to re-post it about a year from now. Folks will need it again.

1 year, 7 months ago on Five Steps to Digital Spring Cleaning

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Nice post. A question I'd like to see addressed is: Are contests a good way to kickstart awareness for an entirely new brand or entity? Or are you better off building up followings in other ways first?

1 year, 7 months ago on Run Your Social Media Campaigns Like a Pro

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@ginidietrich @RobBiesenbach I think those experts have it backward. The first thing to think about is what's to be said. Work out how to say it clearly. Then work on how you'll get people to read it. This last step is where keyword optimization, headlining, and optimization for scannability come in.

1 year, 7 months ago on Nine Tips to Write a Great Blog Post

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I'd like to think I'm capable of all three, but that's probably wishful thinking. Even for the capable, it's tough to do them all in a tight time-frame. It's what makes blogging so hard. Some of the best editors I know say it's hard to edit something they've just written. You know exactly what you meant, and so when you re-read, the only thing you can see in the words is that meaning. Only the fresh eye can see the ambiguities, the garden-path sentences, even the simple typos.

1 year, 8 months ago on The difference between writing, editing and publishing

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