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I always say that you should measure over your client's head. GIve them the expected and the unexpected. That is how edcation happend. Vanity metrics can be correlated to outcomes. 

1 month ago on Vanity Metrics in PR May Be a Necessary Evil


Just got back from vacation and am catching up and, whoa! I am looking forward to having you on the inside of this movement, because I frankly don't get it. But you know I am TEAM AMY any day. I believe in second chances, but keep an eye on your back.

1 month ago on Why I’ve Joined Glimpse Labs