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I flew Spirit ONCE when I had to go quickly to Colorado for my Dad's surgery. It is definitely not my cup of tea and I won't do it again, but this is brilliant! I love that they are embracing their critics, and they have nothing to lose.


Oh, and getting off of their mailing list is a nightmare, LOL.

1 day, 1 hour ago on The Spirit Airlines Hate Campaign is a Win

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This is such a good conversation. On the positive side, we can now post the old photos we like, writing the past the way we prefer, which is why we should probably get permission to post. That said, I posted a photo of my brother yesterday without his permission. #Doh #Sister

1 week ago on The #SMEtiquette of Sharing Old Photos

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This is so true. I have seen it in the data as well. There is a big media hit and then a wave of social coverage. I call it the Digital Echo.

1 week ago on Social Media Needs Traditional Media To Make Noise

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I read this article when it came out, and I didn't have time to comment that week. But Barcelona Principle 6 isn't broken, nor is the example you gave in violation of it. It reads:


"Business and organizational results should be measured WHERE POSSIBLE, including metrics such as sales and revenue." (emphasis mine)


That all important "Where possible" gives quite a bit of wiggling room. It does not say that PR should be "held accountable" as that would be a problem. 


You are right to point out that PR is merely an assist to most sales, which is why there are complicated measures like muti-factor attribution out there. This is more a common sense point than a real problem with the standards. That said, it is good public feedback and maybe should be spelled out. Is that what you are recommending?

2 weeks, 3 days ago on Breaking Barcelona: Why Measuring PR Shouldn’t Include Sales

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I just got around to reading this. My only thought is that you just strengthed the link between the movie title and your name. At least it tells the true story.

1 month, 2 weeks ago on Online Reputation Management and Adult Films

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I loved reading this. As a Mom of three, I can tell you that my solo consulting career is mostly for their sakes. Nice to see someone on the other side. Whatever is next for you, I am certain you will rock it.

1 month, 3 weeks ago on Reflections on Life’s Journeys

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I always say that you should measure over your client's head. GIve them the expected and the unexpected. That is how edcation happend. Vanity metrics can be correlated to outcomes. 

4 months, 1 week ago on Vanity Metrics in PR May Be a Necessary Evil

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Just got back from vacation and am catching up and, whoa! I am looking forward to having you on the inside of this movement, because I frankly don't get it. But you know I am TEAM AMY any day. I believe in second chances, but keep an eye on your back.

4 months, 1 week ago on Why I’ve Joined Glimpse Labs

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I am doing an RFP as we speak. I will let you know how it goes.

4 months, 3 weeks ago on Why I’m done with RFPs (for now)

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"Big Data." Most people don't even know what this means. Except that it is BIG and it has something to do with DATA. :-)

4 months, 4 weeks ago on Can We Say Goodbye to These Social Media Buzzwords in 2014?

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And now @mdbarber might not choose to publish your funny texting. ;-) Maybe.

5 months ago on The 7 commandments of the Solo PR Summit

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I also enjoy this conference the most of any I attend, and I have attended quite a few - both as a speaker and as an attendee. I agree that the conference is made in the quality, and not the fame, of the people who attend.

5 months ago on The 7 commandments of the Solo PR Summit

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Perhaps the work you put in a few years ago is paying off now. You might find yourself having to purposefully re-engage in a different way in the future. One thing I have learned about social media, it is a marathon, not a sprint. And it changes so much over time.

1 year ago on Online Habits: Is Less Really More?

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I really like Rowfeeder. It isn't free, but it slices the data nicely and downloads it all into an Excel doc.It is affordable and you can customize your plan.

1 year, 1 month ago on Three Cool and Inexpensive Tools to Track Twitter Hashtags

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Oh I dunno @DonnaPapacosta It has info and is a graphic ;-) Seems like that is all it takes these days.

1 year, 1 month ago on If PR isn’t about substance, why bother?

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There is nothing so wonderful as encouraging people with potential to take their rightful place. I may have been one of the people who saw that in you early on, but I certainly am not the only one - as evidenced by this vibrant community which surrounds you here.

I am even more moved by how you have taken these early kindnesses and passed them onto others. All of us had people who guided and encouraged us, mine were Katie Paine, Shel Israel and Scott Baradell. It's not a coincidence that Katie connected us, Shonli :-)

I am gald that we have stayed friends all of these years, and I hope it continues well into the future.

1 year, 5 months ago on Just Write

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Also, when you are pitching, one of the first things an interested journalist will say is, "okay, send me the press release and we will take a look." You might not want to get caught with your pants down when they do. They might not be the actual news generator anymore, but they can move the news along.

1 year, 5 months ago on Why Are We Still Writing News Releases?

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@ginidietrich Yes, I do. You make one main site with the satellite sites to meet regulatory requirement and optimized for the statewide words. So, in practice you are putting all the effort into the main site, SEO, everything, and the sattellite sites serve to meet requirements and as a platform to curate the content from the main site that is relevant. You can even use category RSS feeds, if you need to parse it.

1 year, 6 months ago on Manage Content, Social Media, and SEO without Duplication

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Can you also use the RSS feed to feed fresh "content" from the blog in the form of a headline and blurb? This would also dive traffic back to the main page.

1 year, 6 months ago on Manage Content, Social Media, and SEO without Duplication

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I think you make an excellent point about having arguments of ideas that don't lead to a destruction of relationships. When we personalize our disagreement is where we lose sight of the end goal, which is to understand each other better. This idea underpins the work I do on the board of Civilination, an organization that works to foster an online culture where everyone can freely participate in an open exchange of ideas without fear of being harassed. To get there, we have to work together to create environments where this can happen.

1 year, 9 months ago on The End of Civility?

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Totally happy to contribute. I love how caring you are for others, Liz. It is the reason we all love you so much!

1 year, 10 months ago on Wednesday Bubble: Team Brilliant

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Allen, I am a cyborg indeed. Love that image. We do need to continue to adapt!

1 year, 10 months ago on Is PR Ready for the Social Cyborg?

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I am totally with you here, Gini.

1 year, 11 months ago on Jeans Not Appropriate for Business Meetings

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I am really impressed with you Gini #thatisall

1 year, 11 months ago on Blogging Mistakes Equal Lessons Learned

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@jeffespo I went to order this book on Kindle only to find I forgot that I already ordered it. Guess I need it, if I can remember to read it.

2 years ago on Does your memory suck?

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Not sure this really addresses the "American" audience as much as it fulfills a stereotype of Canadians about the US. I do like the Red Bars, they have a thinning effect on that t-shirt, so sign me up!

2 years ago on A fresh look at brand Canada. What do you think?

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The "girlfriend" is HILARIOUS. She has a whole channel of these videos, some with way more views. Not sure her dating life will ever recover, but hey...

2 years ago on Gin and Topics: A Chimp Adoption and an Overly Attached Girlfriend

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So glad to be included in the list. As for the comment about list posts. I actually think they are awesome IF they have real content. Too many don't. I like list posts and I like to write them. They are easy to skim, they allow a person to dive deeper if wanted, and they are a fast read. All of these are just components of good writing for the web. 

2 years ago on Top 10 Guest Blog Posts of the First Half of 2012

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 @ginidietrich I am totally with Matt Hixson on using Asana for teams. It rocks and sends you email reminders, too.

2 years ago on Technology vs. Paper for Your Task List

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Congrats on the book. I know it is a lot of hard work!

2 years, 2 months ago on Marketing in the Round is Here!

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Hey, this is my birthday!

2 years, 2 months ago on Join Razoo on June 14 for Twive and Receive

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Thanks so much for publishing our interview, Tonia,

 

Just want to put out there that it was David Sifry, then at Technorati, who conceived the concept of the "magic middle" way back in 2006. Here is a link, the definition comes about halfway through the piece. Tonia, you might want to anchor link it in the text. http://www.sifry.com/alerts/archives/000420.html

2 years, 2 months ago on How to Manage Influencer Outreach Programs: The Power of the Magic Middle

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 @Ike You would think that way. And @DenVan , I expect you to give a large chunk to a charitable cause ;-)

2 years, 3 months ago on The Why and How of the PinPal Story

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I would never hand over my passwords to anyone. However @shelisrael wrote an article in Forbes that says the problem might not be as widespread as reported: http://www.forbes.com/sites/shelisrael/2012/03/25/the-great-facebook-employee-password-nonissue/

2 years, 3 months ago on Facebook Speaks Out Against Employers Asking for Passwords

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 @AmyVernon Really good point here, Amy! Knowledge is power.

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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When did you get the idea for this post? In the shower? Ha-ha. But I digress. Contests like these are so seductive, it is one of those things that people can be sucked into and then pay for later.

2 years, 3 months ago on Don’t Pick Up the Soap: It’s a Trap

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 @KellyeCrane  @allenmireles Yes, our skill set is shifting and sometimes it seems overwhelming to keep up, but I believe this is an area that is non negotiable.

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @tonia_ries It's true Tonia. You have to know enough to be able to pass teh smell test. With more data tools cropping up, this will be more important than ever. It's the same reason many are asking lots of questions about Klout and its methodology for calculating influence. 

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @rachaelseda  @Shonali Yes, she and I are both geeks like that, glad you are, too!

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @Tinu Exactly, this is exactly how I think of it. How did you get into my brain Tinu?

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @danperezfilms What, you don't want to bend the tools to your will? LOL. Let me take you back to school, Perez!

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @matthixson As you know, I am super excited about what you and others are putting together.

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @allenmireles In truth, the constant change is what I love about PR. I like learning new things.

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @Lisa Gerber  @kdpaine It's actually more fun to marry one, from experience.

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @mickeygomez It is challenging for sure, but you can do it.

2 years, 3 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @Shonali Critical thinking skills are at the core of what we need to be teaching new PRs. 

2 years, 4 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @kdpaine Too late, I married one. But you make a great point. If you don't know how to do something, find someone who can and follow them.

2 years, 4 months ago on Big Data: Five Essential Skills for Public Relations to Master

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 @Anthony_Rodriguez I hope she got excited, but she is in London, so she might be sleeping right now :-) Good for you in getting that GA course under your belt! We need to make sure we don't say that we are just "not good" at these things and write them off. It is time to do the work and get good at them.

2 years, 4 months ago on Big Data: Five Essential Skills for Public Relations to Master

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