Bio not provided
@sietsema, great post! This is a very powerful, yet concise and easy to understand framework for really high impact customer marketing! At OpenView Labs, when we help our portfolio companies with structuring such email nurturing or remarketing campaigns, we have to go through very similar process of segmenting the customer/prospect database into these groups and tailor the message accordingly. It's great to have such an elegant infographic to illustrate our points. One minor addition i would make is that you should leave open the potential for integration with behavioral tracking and other analytics tools that feed into the marketing database. They can help you build out the customer profile/record over time and give you an indication of the level of customer demand/interest and let you move them to the right content segment accordingly.
2 years, 8 months ago on The 12 Key Messaging Strategies for Email Lifecycle Marketing