I think it all comes down to moderation. Too much of anything is bad. I can see the validation of this data. And I think @lisasullivan05 is correct in that it's not always about the sale. It's about informing the consumer, whether it's through email or social media. Convince your target market that you are the best by giving data and facts, reviews, etc. Consumers will then make the best choice. Including a promo here and there helps, but that shouldn't be the basis of all messaging...anywhere, whether in email, social, or even print.
Totally agree Margie! If you really think about about, social media is a form of advertising. "Smart" marketers integrate offline and online campaigns, using similar keyword to build brand recognition. If the push is to decrease traditional marketing efforts, then brands should (like most already are) mention their social profiles. But yes, cutting off traditional advertising all together is not the smartest move.
You are one awesome lady! Thanks for sharing :)
You should get a beagle! They're super loving and they're not terrible as puppies.
Totally loving this post! Entertaining and you're right. Klout is not close to figuring out true influence. They need to fix their algorithms.
I love this post! A great story. :)