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I think it all comes down to moderation. Too much of anything is bad. I can see the validation of this data. And I think @lisasullivan05 is correct in that it's not always about the sale. It's about informing the consumer, whether it's through email or social media. Convince your target market that you are the best by giving data and facts, reviews, etc. Consumers will then make the best choice. Including a promo here and there helps, but that shouldn't be the basis of all messaging...anywhere, whether in email, social, or even print.
2 years, 7 months ago on New Research: Americans Hate Social Media Promotions
Totally agree Margie! If you really think about about, social media is a form of advertising. "Smart" marketers integrate offline and online campaigns, using similar keyword to build brand recognition. If the push is to decrease traditional marketing efforts, then brands should (like most already are) mention their social profiles. But yes, cutting off traditional advertising all together is not the smartest move.
2 years, 7 months ago on Myth: Killing anything that's not social media is advisable
You are one awesome lady! Thanks for sharing :)
2 years, 10 months ago on A Letter to My Younger Self
You should get a beagle! They're super loving and they're not terrible as puppies.
2 years, 11 months ago on 12 Resolutions for 2012
Totally loving this post! Entertaining and you're right. Klout is not close to figuring out true influence. They need to fix their algorithms.
3 years ago on The Klout Drama Kontinues
I love this post! A great story. :)
3 years, 4 months ago on The Man Behind The Myth