TedRubin
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Important post Charlie, thanks for sharing with me. I just shared with my community.
Thanks for the mention Tiffany. Really enjoyed being a part of Social Fresh East.
Thanks for the feature Ryan. Feel free to be in touch anytime. Make it a great week. And remember... Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become.
Looking good buddy! :-)
Thanks for the mention @Casey Petersen, and a fabulous post here. You totally get what it is all about.
“To be in your children's memories tomorrow, you have to be in their lives today.” ~Barbara Johnson And vice versa :-)
@Seth Sklar And he says it so perfectly and with dramatic flair :-)
Great post Seth. Assumptions are the mother of all screw-ups. I personally love the old adage... "When you ASSUME, you make an ASS out of U and ME." Best demonstrated by Tony Randel, on a chalk board, playing Felix Unger in one of my favorite Odd Couple TV episodes. http://www.youtube.com/watch?v=KEP1acj29-Y
More importantly it causes us to be stagnant, view things from our own perspective instead of that of those we are trying to serve, or sell. Marketing 101... don't market to yourself, market to your target audience and understand what it is they want, need, and /or desire.
@nickkellet Agreed. Make it a great week Nick!
Love it Nick. Publish, publish, publish... so easy in so many easily accessible and sharable platforms now. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
"Don't act on it" "Battling" Seriously??? Like this is a disease. All I can say is... how unfortunate people can even think this way.
"They’re homosexuals, and they may well be open about their attraction. But they don’t act on it.
Just like alcoholics who are successfully battling the urge against the bottle, they have taken up their own struggle to not act against their genetic programming that they have otherwise been unable to change, whether they want to change it or not."
Thanks for this post Patrick, So important for people to realize how social platforms can be used in their every day lives beyond simple personal posts and marketing posts.
Thanks for this valuable info and discussion on the topic Sean.
Since my social mantra has always been about Return on Relationship™, it’s refreshing to see a shift in the corporate mind-set regarding the business use of social media. According to a 2012 Social Business Benchmarking Study by FedEx and Ketchum, large companies still view social as a tool for building brand loyalty and strengthening customer relationships… and in my opinion that has a long way to go. However, they are also beginning to see the benefits of scaling social to other relationship-driven aspects of the business, from enhancing collaboration and dialog with stakeholders, to strengthening relationships with employees and vendors.
And it’s about time! Since everything we do in business relies on developing and strengthening good relationships, why lock the most effective relationship-building tool we have in a marketing closet? Take away the “social media is for marketing” blinders, and all kinds of possibilities within your organization become clear. Shift your approach from Social Marketing to Social Business. The value of Social goes well beyond marketing.
Great post Gini!
@Brent@Echelonseo.com Agreed!
Thanks for sharing this Brent. So much we can all do with LinkedIn that we do not realize. Make it a great day.
Thanks for sharing Ron... great tips and advice.
Anyone who has any sense always recognized that Facebook, and all the other platforms, are tools and not the relationship itself. Never give up your own brand to another, and realize Facebook, or any other platform, can pull the rug from you at anytime. That said, there is a great deal of value to be had at Facebook when utilized properly, which is different for everyone. I find tremendous value in Facebook, the interactions is empowers, and the masses who are there, but now using G+ or other platforms in that way. All about how you use, your outlook, and understanding it is simply a platform and a tool.
Great post Nick. Thank for the mention. It created a "moment" of it's own :-)
I am not sure the commerce they create will end up being worth the time of the spammers. I personally do not see Instagram and the Pinterest of Facebook where people go for aspiration and inspiration... and commerce can flourish. I still see Instagram as more about story telling, sharing photos as a sort of timeline and about photography. Time will tell, but think there will be better ways to monetize. Here is a great article by a friend, Mark Boncheck, that very clearly outlines how Facebook can cure their potential advertising scale woes, although not directly related to this post Amy, I think it is relevant... http://adage.com/article/viewpoint/time-facebook-charge-brands-fans/237892/