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Thanks for sharing Chris. Honored you asked me to write the Forward.
2 months, 3 weeks ago on What is BulletProof Branding? with @TedRubin
So sorry I missed this when you originally published. Thanks for sharing Kristen :-)
3 months, 1 week ago on How to Build a Long-Term Relationship With Bloggers
@CogentCoach @tedrubin Thanks for sharing Michael, and remember...
Relationships are like muscle tissue, the more they are engaged, the stronger and more valuable they become.
3 months, 4 weeks ago on 12 Steps To Look People in the Eye Digitally
Thanks for the mention Debra (@debra11), really appreciate being one of your favorite Tweeters :-)
4 months, 1 week ago on Seriously Boost Your Twitter Strategy
Smart of them to sell at this point, their marketing of themselves was awesome in 2011- mid 2012, then it fell apart in 2013. Wise of them to get out before running out of funding and simply disappearing.
5 months, 1 week ago on Klout Acquired: Should We Care?
As I have said time and time again... Klout Shmout. They are nothing more than an agency and even at this price-tag were sold at too high a valuation (kudos to them for getting Lithium to fork over so much). Mark my words, Lithium will regret this acquisition at such a high price.
#'s 1, 8, and 10 worthwhile. Videos, and images, ok when appropriate and contextual, but in general I disagree. The rest I say ignore.
9 months, 2 weeks ago on 10 Rules for Crafting the Perfect Tweet
Important post Charlie, thanks for sharing with me. I just shared with my community.
1 year, 1 month ago on Desecrating the Memory of César Chávez
Thanks for the mention Tiffany. Really enjoyed being a part of Social Fresh East.
1 year, 2 months ago on PTE on Social Fresh East 2013 | Social Media Club
1 year, 3 months ago on ROR: Return on Relationship and Social Media
Thanks for the feature Ryan. Feel free to be in touch anytime. Make it a great week. And remember... Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become.
Looking good buddy! :-)
1 year, 3 months ago on As A Dad I Want to Look My Best @LandsEnd #dadchat
Thanks for the mention @Casey Petersen, and a fabulous post here. You totally get what it is all about.
“To be in your children's memories tomorrow, you have to be in their lives today.” ~Barbara Johnson And vice versa :-)
1 year, 4 months ago on Dads in the Limelight ( #limelightdads ) - Casey Peterson ( @thatgeekcasey ) #dadchat #dadstalking
@Seth Sklar And he says it so perfectly and with dramatic flair :-)
1 year, 5 months ago on When You Assume You Make…
Great post Seth. Assumptions are the mother of all screw-ups. I personally love the old adage... "When you ASSUME, you make an ASS out of U and ME." Best demonstrated by Tony Randel, on a chalk board, playing Felix Unger in one of my favorite Odd Couple TV episodes. http://www.youtube.com/watch?v=KEP1acj29-Y
More importantly it causes us to be stagnant, view things from our own perspective instead of that of those we are trying to serve, or sell. Marketing 101... don't market to yourself, market to your target audience and understand what it is they want, need, and /or desire.
@nickkellet Agreed. Make it a great week Nick!
1 year, 5 months ago on Seven Ways to Share to Build Community & Create Collaboration: Featured Lists Issue No 4, 5 & 6
Love it Nick. Publish, publish, publish... so easy in so many easily accessible and sharable platforms now. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.
"Don't act on it" "Battling" Seriously??? Like this is a disease. All I can say is... how unfortunate people can even think this way.
"They’re homosexuals, and they may well be open about their attraction. But they don’t act on it.
Just like alcoholics who are successfully battling the urge against the bottle, they have taken up their own struggle to not act against their genetic programming that they have otherwise been unable to change, whether they want to change it or not."
1 year, 5 months ago on A Different Way to Look at the Scouting Debate
Thanks for this post Patrick, So important for people to realize how social platforms can be used in their every day lives beyond simple personal posts and marketing posts.
1 year, 5 months ago on Parent Takes Action Over Possible Bus Driver Strike
Thanks for this valuable info and discussion on the topic Sean.
1 year, 5 months ago on Warning: Multiple Site “Best Practice” Not Always The Best Practice
Since my social mantra has always been about Return on Relationship™, it’s refreshing to see a shift in the corporate mind-set regarding the business use of social media. According to a 2012 Social Business Benchmarking Study by FedEx and Ketchum, large companies still view social as a tool for building brand loyalty and strengthening customer relationships… and in my opinion that has a long way to go. However, they are also beginning to see the benefits of scaling social to other relationship-driven aspects of the business, from enhancing collaboration and dialog with stakeholders, to strengthening relationships with employees and vendors.
And it’s about time! Since everything we do in business relies on developing and strengthening good relationships, why lock the most effective relationship-building tool we have in a marketing closet? Take away the “social media is for marketing” blinders, and all kinds of possibilities within your organization become clear. Shift your approach from Social Marketing to Social Business. The value of Social goes well beyond marketing.
Great post Gini!
1 year, 6 months ago on Is Social Business a Buzzword or is There More to it?
1 year, 6 months ago on How to Customize Your LinkedIn News Stream
Thanks for sharing this Brent. So much we can all do with LinkedIn that we do not realize. Make it a great day.
Thanks for sharing Ron... great tips and advice.
1 year, 6 months ago on 7 Tips For Creating Your Own Destiny
Anyone who has any sense always recognized that Facebook, and all the other platforms, are tools and not the relationship itself. Never give up your own brand to another, and realize Facebook, or any other platform, can pull the rug from you at anytime. That said, there is a great deal of value to be had at Facebook when utilized properly, which is different for everyone. I find tremendous value in Facebook, the interactions is empowers, and the masses who are there, but now using G+ or other platforms in that way. All about how you use, your outlook, and understanding it is simply a platform and a tool.
1 year, 7 months ago on Is it Time to Breakup With Facebook?
Great post Nick. Thank for the mention. It created a "moment" of it's own :-)
1 year, 7 months ago on Connecting: Linearity, Provenance, Serendipity & Social Networks
I am not sure the commerce they create will end up being worth the time of the spammers. I personally do not see Instagram and the Pinterest of Facebook where people go for aspiration and inspiration... and commerce can flourish. I still see Instagram as more about story telling, sharing photos as a sort of timeline and about photography. Time will tell, but think there will be better ways to monetize. Here is a great article by a friend, Mark Boncheck, that very clearly outlines how Facebook can cure their potential advertising scale woes, although not directly related to this post Amy, I think it is relevant... http://adage.com/article/viewpoint/time-facebook-charge-brands-fans/237892/
1 year, 8 months ago on The End of @Instagram As We Know It?
As always... incredibly valuable post. Thanks for sharing Gini!
1 year, 9 months ago on The Complete Marketing Communications Measurement Guide
@ginidietrich And... the then acquire another company who can leverage all Pinterest has to offer and create real revenue. Think we can acquire Google, Facebook, or another? ;-)
1 year, 9 months ago on Will Facebook Collections Kill Pinterest?
@ginidietrich Great idea... just need to raise a few billion ;-)
Let's remember that the challenge Facebook has in driving sales is that people go there to socialize, not to do commerce. On the other hand, people going to Pinterest are going there for inspiration, ideas, and apparently to find things they want to buy. This is still a major disconnect Facebook must overcome to be able to drive sales at scale. Not sure collections will bridge that gap, although definitely a place to start. Seems more like a wish list for others to buy things for you than a driver of direct commerce. Someone is going to acquire Pinterest... looking forward to seeing who that will be.
Well done Doug. A great guide.
1 year, 9 months ago on How to Tweet: An Introduction on How to Use Twitter
And... Affect vs Effect.
Also please stop saying, and writing, actually every time you make a statement. If it is not "actually" then why are you saying it? :-)
1 year, 9 months ago on Six Tips for Better Business Writing
Yes Pam! REAl trumps PERFECT every time... because REAL creates TRUST!
1 year, 9 months ago on Why You Must Let go of FEAR in Life & Business!
I love the words:
Serendipity... what it stands for and where it takes us.
Appreciation... so much value is just one word. Use it early and often.
Collaboration... because that is what this new socially scaleable world is all about.
Great post Lisa :-)
1 year, 10 months ago on For the Love of Language
LOVE this Chris. All marketers, salespeople, PEOPLE... should read and pay attention. Thanks for sharing!
1 year, 10 months ago on Strategy vs Reality: What "No" Can Teach Us
Most do not realize that a video going viral is very often just what they do not want. Not only are few prepared to leverage the results, and most do not even know how, but most often the reason it goes viral is not even in line with your business goals. So listen to Ken and build a business strategy around using video as a thoughtful part of your overall marketing plan.
1 year, 10 months ago on Going Viral
What is happening now, as more women spend more time on more social networking sites for more reasons, is that women’s purchasing power now goes well beyond the purse … into women’s relationships.
Consider how important relationships are in social commerce, and you see that women and the relationships they bring with them are key to expanding brand visibility and company growth through their powerful and innate desire to share.
Before brands go any further in implementing their current marketing strategies, they need to ask themselves: What are we doing to connect women with our brand/product/service? What are we doing to make sure women are engaged in all aspects of our product and service cycles? What are we doing to build and nurture relationships with female consumers, and empower them to spread the word?
Build relationships with your women consumers, and you will see exponential returns (Return on Relationship: ROR). Why?… because Women ROCK the social world!
1 year, 10 months ago on Women Rule the Social Web and Your Sales
@Michelle_Mazur Exactly. And it gives a forum for your advocates to stand up for you when/if necessary. And fo you to know they are there for you.
1 year, 10 months ago on Why the Fear of Negative Comments is Silly
@danielnewmanUV Agreed... unfortunately politics and religion bring out the worst in many.
1 year, 10 months ago on This Is NOT A Political Post, Or Is It?
Well, certainly get your point about all the fodder, but let's remember this is a place for self expression... even if/when we do not agree.
Personally I embrace negative comments... especially for brands. Give you the opportunity to understand what your consumers are thinking, correct issues that need to be addressed, and most importantly turn a critic into an advocate... who can be the most valuable kind.
@douglaserice @westfallonline Exactly... and finding what works for each of us, adds value to our lives, and makes us happy.
1 year, 10 months ago on Confession: I'm an Introvert - 7 #Leadership Lessons from @LisaPetrilli
Awesome post Doug! So important for many to realize that a good deal of us who they think do this easily, actually struggle and work hard to achieve in this area. Love you input and tips!
@Wittlake They certainly have taken out the trash at one time, and answered the phone... therefore they have some working knowledge. They would never consider buying TV media and never having watched, consumed or studied TV. This is so basic and important. They also understand the need for taking out the garbage and answering the phone and can do it themselves if/when necessary. Also... understanding and immersing themselves, at least a little in social, will at the very least give them a basic feel for what it is instead of what they perceive it to be.
1 year, 11 months ago on CEOs On Social Media: Do As I Say, Not As I Do
@jennimacdonald Pleasure. Thanks for tweeting me about the post :-)
1 year, 12 months ago on Blogging Tips from @jennimacdonald – One Year Later!
My tip is first and foremost to make yourself accessible. Have contact info on your blog, not a form to fill out in order to contact. Make sure you post your first and last name, give an email address, and even a phone number. Being upfront about who you are leads to much stronger relationships and connection. Second... turn your blog posts into tweets that allow you to publish original content to Twitter, which will in-turn lead people back to your blog. Repurpose what you write into soundbites that are 122 characters or less (or whatever character count it takes to make it easily RT'able without editing required). And third be authentic... “Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.” ~Dr. Seuss
2 years ago on Blogging Tips from @jennimacdonald – One Year Later!
Unfortunately most meetings are a total waste of time and should be eliminated. Good list to help make them more productive,
2 years ago on 12 Most Imperative Rules for Meetings
Great post Brian and a guide for us all whether leading companies or our families. Thanks for sharing.
2 years ago on 12 Most Dazzling “D” Differentiators of Great Leaders
@douglaserice @TedRubin Hear ya. Just didn't see him and love his work. Make it a great week Doug!
2 years ago on July 2012 Small Business Article Reading Schedule
Great list Doug. I strongly suggest adding @iannarino's Sales posts. He is awesome!
Hey Gini... thanks for the smiles :-))
2 years ago on Gin and Topics: Talking Animals and Sexy Farm Boys
@Projectevekim Never, ever give up... and be prepared to evolve on the fly.
2 years ago on Seven Ways Starting a Company is Like the Hunger Games
@AnneReuss @nickkellet *blushing* ;-)
2 years ago on I’ve Been at #140conf12 – Awesome Content. Enjoy
@nickkellet @annereuss I heard and was jealous! :-)
Thanks for sharing Nick. So great to finally meet f2f :-)
@SteveWax Yes :-)
2 years, 1 month ago on The Real Reason GM Left Facebook
I think it goes beyond that Steve. Marketing on FB can be as simple as any other ad buy. I think the problem lies more in the expectations of what advertisers think, and are being told, to expect as results. FB is selling their platform as the nirvana of connection, but it simply is not. It "is" a place where consumers, and hoards of them, spend an incredible amount of time so definitely a huge opportunity. But this time is being spent very differently than it is being spent at a traditional digital media property... and interacting with ads is different. What advertisers need to realize, and FB needs to express, is that when buying ads on FB you are doing simply that... buying media, and possibly doing so in a space where people are less inclined to interact with it, rather than more inclined. Facebook, and the advertisers (let's not take them off the hook here), need to find ways to leverage the opportunity presenting itself here and "crack the code." Facebook needs to do this to add value for advertisers and give their business and stock price rocket fuel, the advertisers need to do this because if they do not, they are wasting an incredible opportunity to interact with consumers where they seem to be spending an incredible amount of time... here on FB and on other social platforms.
I am confused why this conversation is happening around Groupon... a much scarier company management team and ridiculously inflated valuation.
2 years, 1 month ago on The Facebook File: When Trust Implodes
Thanks for sharing Nick. Well done.
2 years, 2 months ago on Highlights from my session on Social Selling at #SocialHRCamp Vancouver
Thanks for sharing Heather... great and important points everyone needs to know.
2 years, 2 months ago on 12 Most Perpetuated Fitness Myths
Thanks for posting... right on point. Wish everyone would open their eyes and undertand this basics tenant.
2 years, 2 months ago on The Real Reason GM Left Facebook
Rebel... if you got into my head and sucked out my thinking, you could not have represented my beliefs any better than you have here. Awesome post and thanks for sharing!
2 years, 2 months ago on 12 Most Dangerous Beliefs in Marketing
Great advice Chris. Regardless of how you do it, personalized follow-up is key.
2 years, 2 months ago on Read This, Before Email Completely Disappears
In my humble opinion Salima... crowd sourcing and the issue, or rather the opportunity, presented in Trend #1 is most likely to shake things up in the next 3-5 years.
2 years, 3 months ago on Top Trends in the World of Work This Week
Great post. Thanks for sharing.
Always, always remember that every no brings you that much close to a yes. If you are in the business of selling anything... a product, a service, yourself, get used to No. You are bound to hear it way more than yes. The average close is made after 7 closing attempts, so if you are quitting after 2 or 3 no's you are missing the bulk of your opportunities. Great post Chris.
2 years, 3 months ago on Why NO is a Great Teacher
@BruceSallan Simply put... yes, Yes, YES! ;-)
2 years, 4 months ago on Marketing the Fifth P
Thanks for sharing Viveka. Many overlook LinkedIn and the value. These are good ways to understand and track.
2 years, 4 months ago on 12 Most Important Metrics You Should Monitor on LinkedIn
@westfallonline Absolutely, but brands have to remember that personalization is not merely calling them by name and the rest is boiler-plate. Personalization requires the effort of relationship building.
I have a very simple response... HEAR, HEAR!
2 years, 4 months ago on Overpriced: Are you worth what you charge?
Thanks for sharing this Chris. Love what Angela is doing. I say every day, and have a sticker on my laptop and iPad... Be Good To People... and Just Be Nice. Not nearly where Angela is taking us, but something simple for us all to execute every day :-)
2 years, 4 months ago on Do You Know #YouMatter? with Angela Maiers
And remember that overcoming fear, and courage, is not just about being a hero or facing danger. Most often overcoming fear is about what we do in our daily lives... how we learn, grow, and interact with others. Don't be afraid to step out of your comfort zone :-)
2 years, 4 months ago on The Opposite of Fear
The 5th P is so important today. I like to say... "Make it about them!" Think about and first address what matters most to your audience. Give them a platform to show you what they need, want, are interested in, and expect. Whatever matters most to them should become what matters most to you!
@claudyne I mean the Senior Mgmt you will be presenting to. I view the Exec Summary as a summary of what you are presenting, not who the Execs are :-)
2 years, 4 months ago on 12 Most Convincing Actions that Get Senior Management to Listen
Great post Claudyne... so important to have a guide and be focused. #13 for me... know your audience and do your homework about who they are what is important to each of them.
Great post Jeannie and your suggestions are right on point... especially my favorites #'s 2, 8 & 10 :-)
2 years, 4 months ago on 12 Most Savvy Tips for SXSW Interactive
"A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftman; but a man who works with his hands and his brain and his heart is an artist" ~Louis Nizer
Knock'em dead buddy!
2 years, 6 months ago on My Change In 2012: New Year, New Career
@sanjayshetty Sanjay... thanks for the input. I believe the assumption here is that business objectives are already defined, at least initially, and even if/when they evolve advocacy is about what you offer as a product or service. I believe the above list applies at all times.
2 years, 7 months ago on 12 Most Important Ways to Build Brand Advocates
Thanks so much for all the great comments with insights into the minds, and more importantly, the hearts of children. Oh... to be young again :-)
2 years, 9 months ago on 12 Most Important Lessons We Can Learn from Children
Thank you all for the comments. This is a topic that is near and dear to my heart and something I try to practice as often as possible. We are all born with natural engagement and happiness buttons that unfortunately tend to get subdued and forgotten. We could all do well to invoke our inner child.
Thank you all. Really appreciate the feedback :-)
2 years, 10 months ago on 12 Most Significant Reasons I Love Bloggers and You Should Too
@CEOConnecter I am easy to find Steve. Twitter where I publish my thought prolifically... http://twitter.com/tedrubin, http://facebook.com/tedrubin, and tedrubin on Goggle+, http://youtube.com/tedrubinUSA. Also... http://tedrubin.com, but at the moment having a malware issue with my blog, should be fixed in the next few days.
@Jon_Ferrara@tedcoine Thanks Jon!
@tedcoine Ted... know you are kidding. I do my best every day to get them the recognition and support they need to continue being the true voice of new media.
@bethrago Thanks Beth. Being Authentic is so very important. Connection is bred of affinity, authenticity, & passion. Build it w/those, maintain it with engagement and interaction.
2 years, 10 months ago on 12 Most Important Ways to Build Brand Advocates
Thank you all. Subject that is near and dear to my heart!
2 years, 11 months ago on 12 Most Significant Reasons I Love Bloggers and You Should Too
@westfallonline Thanks for the input Chris... really appreciate. Of course you don’t need to announce your errors or be proud of performance inconsistencies, but if consumers bring them up publicly, consider NOT filtering those conversations out of the media. Speak directly to any issues consumers have with your brand, and let your problem-solving conversations be public. These authentic conversations are the ones that build ongoing relationships – the ones that create Brand Advocates.
2 years, 11 months ago on 12 Most Important Ways to Build Brand Advocates
@douglaserice I encourage, and many times implore, brands to seek out critics. So much value in the learning and when you turn a critic into an supporter you have a tremendously valuable advocate... and, in most cases, it is so easy to do.
@PegFitzpatrick Social Media is all about BEING SOCIAL... simple you would think, but brands and marketers have not been trained to think that way, they are not measured and rewarded when it happens, and changing all this is the challenge.
Thanks Jessica... you are right on! And it totally applies to both worlds.
In my opinion, relationships are relationships, and they apply as much in the B2B space as in the B2C space... sometimes more so. B2B relationships very often, all else being equal, is what drives many transactions. The advocacy that comes from those relationships can, and will, build your business, foster loyalty and extend way beyond that one-to-one transaction.
@MikeLehrOZA Pleasure. Thanks for the post.
2 years, 12 months ago on 12 Most Important Unspoken Truths about Experts
Like I always say: I am not an expert and not a guru, just a guy with opinions who is not afraid to voice them... and experiment, experiment, experiment to get it right.
Thanks so much Michelle @thedomesticexec ... I know you understand that you have to give to get :-)
3 years ago on 12 Most Important Ways to Build Relationships and Get #RonR
Thank you all for the feedback, support and most of all your interest. I truly believe what I write and speak about, passion makes it come naturally. Check out my presentation at #140conf about Return on Relationship... http://bit.ly/mqvUa5
Most importantly fel free to reach out anytime... @tedrubin or firstname.lastname@example.org