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I have heard a lot about this but it seems kind of complicated to code your site/posts so that you get authorship credit. It would be great if you could provide a link to some instructions on how to make this happen!

2 years, 3 months ago on How Google Author Rank could change content marketing… and journalism


Great list. My usual gripe is that while many of these are great programs, they are EXPENSIVE. It would be nice to also see a list of the best monitoring programs for small businesses on a budget!

2 years, 4 months ago on Top 20 social media monitoring vendors for business


Thanks Gini for posting this fantastic blog. I always enjoy reading your posts, but this time I feel a particular kinship. My husband and I started our firm (Quintain Marketing) seven years ago at the same time you started Arment Dietrich. In early 2009, the bottom fell out and we, like you, decided to invest some time in social media to find out if we could expand our network and grow our business. It did succeed in doing that, but it also fundamentally changed our business model. Prior to 2009, we were not selling social media services. After using social media to market ourselves, clients began asking us if we could do it for them and a new business line was born. Fast forward to today and we have also added marketing automation to our list of services (we started using HubSpot about a year ago and love it, and now we have about 6 clients on it as well - AND I got to meet @geoffliving at the HubSpot conference this past August!). The truth is, social media works. In the last 6 months along, we've gotten 4 new clients just from LinkedIn and several more from our blog. I'll be honest - we're not neary as consistent as you are with blogging (the Cobbler's child, you know!) and as a result our growth isn't quite as astronomical - but the effort we've put in has more than paid off. Now, you are a huge inspiration to me to take it to the next level!

2 years, 5 months ago on How to Get Big Things Done


Thanks Gini for this really interesting breakdown of the Komen/Planned Parenthood situation. I find it fascinating that they share the same crisis management agency. Talk about needing some internal agency firewalls!

3 years, 2 months ago on Komen Provides Excellent Crisis Management Case Study


I love Pinterest, and the obssession with it is spreading like wildfire amongst the staff at my agency. My graphic designer goes there for design inspiration and to satisfy her creative cravings. I go there to look for yummy recipes and to save quirky images from blogs I suscribe to. My husband is a gardening fanatic who keeps chickens so he's using it to save ideas for this summer's garden. As far as business applications, we're just beginning to experiment. What I am excited about is the potential to use it when we work on creating new brand identities for clients. We're currently working on a new logo and will have a dedicated board where we pin ideas or inspiration. Should be interesting to see how/if it facilitates the creative process!

3 years, 3 months ago on The Pinterest Debate Between Two Friends


@sietsema, I love this! We do a ton of email marketing for clients and this is a very helpful way to sum up - visually - what we advise them to do. It's also a great training tool for some of my junior marketing staff to use as they take on more responsibility helping clients with email newsletters and the like. Thanks!

- Kathleen Booth, Quintain Marketing (@Quintain)

3 years, 10 months ago on The 12 Key Messaging Strategies for Email Lifecycle Marketing