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I think I'm late to the crowd but I read today about Facebooks "Dark Updates" which are ideal for increasing your optimized social campaign. The ability to keep posts from going live but test them with various demographics makes it a cool little function that I'll certainly be testing out soon.
6 months, 2 weeks ago on Your Next Social Media Campaign Should Be More Optimized Than The Last One
Great article! Couldn't agree more. It's scary to think that so few people still to this, socially active, day place emphasis on customer service/care.
Referrals are cream of the crop right now for generating new business and that's going to be impossible if you happen to literally not care about your customer.
7 months, 3 weeks ago on Sprout’s Carolyn Breit on the Importance of Customer Care
Without doubt the best success has come from organic search results. I'd like to think of social media as the "window shopping" of the social world where people check out feedback and service. Once on the site that's where the buying decisions are made.
1 year, 8 months ago on Conversation @ http://www.entrepreneur.com/article/227478
Love this article Sam - the tech startup arena has become so saturated that really the only thing that will make the difference is the customer experience, even since the "hacking" term has spread like wildfire the customer experience as a whole (not just focused on social data) still seems to be relatively infant in that context.
Even the pre-social implosion businesses need to now differentiate with customer experience, yet fail to even do the smallest of things such as get themselves onto LinkedIn.
Zappos have done it right and in the long run the customer experience is without doubt going to be one of the most highly sought after aspects of a startup by VCs and investors alike.
1 year, 10 months ago on Customer Experience is the Only Competitive Advantage Left
Woah, I'm about to go into data overload! Just got myself involved with a Buzzstream account and now this! Thanks @nick_eubanks you rock!
2 years ago on Conducting a Keyword Performance Audit