I think that T-Mobile has been headed down this path for a while and really needs to do something drastic to come out of the shadows of Sprint, AT&T, and Verizon. They already announced their acquisition of MetroPCS this year, so it doesn't surprise me that they would move to this model. They are trying to capitalize on the customers who have been marginalized by the big 3 and I hope it pays off for them.
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