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1 year, 4 months ago on Conversation @ http://www.entrepreneur.com/article/229618
Another great article, DJ! How about time of day to send mobile email?
Depending upon the message on the brand sending it, there might be some opportune times to send mobile email to align with when subscribers are most apt to open it (e.g. during morning commutes, the lunch hour, evening hours when mobile activity picks up in general). Using previous email send metrics and possibly relying upon website analytics to determine when mobile visitors are active might uncover the best time to send.
1 year, 5 months ago on Conversation @ http://www.entrepreneur.com/article/229618
@chuckreynolds Thanks, Chuck. Clients started to ask more about it so we respond. :)
There was a good comment on Twitter earlier today from @steve_watt1 who noted that marketers should be careful as overt promotions, etc will be rejected as spam by the reddit community. I'd definitely agree with that. As a long time user, do you have other tips/insight re: reddit?
Take care. We'll have to get a beer at BOLO next week
2 years, 5 months ago on WEBININE: All About Reddit
@betsykent That's a great idea, Betsy. Sometimes the best sources of content are the client's actual customers. Monitoring search patterns (Google and site search) is really helpful in this regard. Keywords indicate the kinds of content site visitors are seeking.
2 years, 6 months ago on Creating Social Substance: Talkable & Useful Content
@Stuart_Wood Hey Stuart. Yep - good point. Certainly different ways to filter the data to provide a different view. Merely depends upon campaign/program goals and what you are looking to demonstrate with reporting. Your showcase looks good!
2 years, 7 months ago on The 5 Top Google Analytics Reports for Social Media Marketers
@Ginny Soskey You are most welcome. Glad you find it valuable. Have fun!
@dschulenberg Absolutely. Adding a link to the most current newsletter would help prior to signing up to set expectations about what the visitor will receive and, as you note, at confirmation to allow the visitor to enjoy the content right away. Thank you for your insight, Dara. I hope everyone as Canyon is doing well.
2 years, 11 months ago on WEBININE: How to Build an Email Sign-up Form That Works
@DeanFord Good point, Dean. They did not have a "sign up" button higher on the page that I could see - just down in the footer. To your point, they may be able to ask for a little now in order to get more later. A much better approach than providing a form that is cumbersome and time-consuming.
One item that I did not receive (that likely would have helped) after creating an account was a confirmation email with calls to action to sign-up for the various newsletters, an invite to #AskOR (their twitter Q&A program) and other links to their social venues. This confirmation would be very similar to a "Thank You" page, but it would at least provide additional encouragement take the next step down the funnel.
Thanks for your comment!
@Amie Marse Thanks, Amie. Keeping tabs on competitors and like-minded organizations from non-competing industries is a really good move. I also like the approach to monitor common complaints. I was once told that whenever you see a situation or scenario that causes great displeasure, there is a business/marketing opportunity.
3 years ago on Moneyball Principles for Content Marketing
@ArthurAnswers That's great advice, Arthur. There is certainly a good amount of prep work and research to ensure your content speaks to the right audience. I like your idea of involving influencers in the content. Thanks for sharing.
3 years, 1 month ago on Planning Your Content Marketing: Bricks vs. Feathers
@StartupTony@bizprops That's excellent news, Tony. Good luck to you and the rest of the team @BizProps
@MichelleAgner Thanks, Michelle!
@Amy Peveto Hi Amy. Thanks for your comment. There is definitely more of an opportunity cost associated with bricks due to the time and resources required to create and promote them. One strategy may be to measure responses and reactions to different kinds of feathers over time. Once you have a good understanding of what your audience is likely to respond to and share, then you can determine what kinds of bricks are best suited for your campaign. Taking this approach will hopefully mitigate the risk associated with creating bricks.
@anandp29 Yeah, Anand, I agree. I'm thinking it would be very difficult to build a brick and expect immediate success without a loyal following in place. Feathers provide a realistic means of building that following, creating relationships and establishing an audience for your bricks later on. Thanks for "unleashing the geek" here on C&C.
I like this. While you may still see "no shoes, no shirt, no service" signs, that is one of the few ways in which customer service-oriented businesses still have an assemblance of control. A company's reputation is owned by its customers. I like your point about how new media and mobile technologies have leveled the playing field amongst customers as well - not one is more important than the other no matter how much they have spent. Every interaction from organization to customer is important to maintaining and propelling the brand. Nicely done.
3 years, 2 months ago on Because You Never Know
@tienanh Absolutely. That's a really good point. This (graphic or another like it) could possibly incorporate some kind of back and forth relationship between the information stored in the customer database and the activities and behaviors tracked via email, web and social venues. One example would be a shopping cart abandonment program that relies on site analytics and tracking protocols to inform a "remarketing" message with incentive (e.g. "we noticed you left product X in your cart. buy now and get free shipping").
Thanks for your excellent feedback. I like the way you think. :)
3 years, 9 months ago on The 12 Key Messaging Strategies for Email Lifecycle Marketing
@Quintain Excellent. Glad you are happy with it, Kathleen. Thanks for the note.
@DirectResponse.net Thanks. Glad you agree. The trick in all this is to ensure you are providing relevance to the customer AND a positive return for the business. Sometimes we run the risk of segmenting so much that the time and effort required to do so is greater than what we can earn as a result.
@PJProductivity You're right. Sometimes patting yourself on the back can look a little awkward. I like your approach with clients. I also like to encourage clients to allow their customers to tell good stories on their behalf. It can be a bit uncomfortable for some, but if done tastefully, it paints a better portrait of who the client really is. Thanks for your kind words.