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I've been thinking a lot about publishing and the quick convo we had recently about making things. Or did you say producing things? Either way -- being makers not (just) talkers as PR people. I'm really intrigued by that concept.
As for media pitching, I agree that it can no longer just be about time on the phone. However, I advise my team to use the phone for pitching when it makes sense because so many people don't anymore. I believe it is a way to stand out from the other PR people who are afraid to create a two-way, interactive dialogue about a story idea. Yes, that can be done (to some degree) on Twitter or a variety of platforms, but typically, nothing produces instantaneous feedback like a phone call. Providing you can get someone on the phone, of course. :-)
1 month, 1 week ago on Community management: a model for new PR
Stock words! Never thought about it like that. I'm a huge Paul fan, and I love seeing how he is really making PR people think about visual storytelling is becoming increasingly important in our day-to-day jobs. Great post.
1 month, 1 week ago on Paul M Bowers: the importance of visual storytelling, part 1
Btw, I like it. A lot.
7 months, 4 weeks ago on The retail value of a like
Darn, I really needed that this week. :-) You are going to have to wait and take your jabs at DGlo in a couple of months, my dear.
7 months, 4 weeks ago on Social Media Barometer comes to PRSA Western District Conference
You know I want to be there!
Oh how I wish I could attend! This is a great session, Martin. I know I would get a lot out of it by attending a second time.
And what a great speaker lineup. I'm excited that I'll get to hear Kris, Tracy, Ken and Steve at the Counselors Academy conference in Austin, June 9 -11. Plus, I'll get to see you and many of the others you mention in this post there. Can't wait!
Enjoy Phoenix! --Dana
8 months ago on Social Media Barometer comes to PRSA Western District Conference
Funny, I was just wondering tonight if it is too late to do a 2012 recap on my blog. :-)
10 months, 1 week ago on Hello again...
@EdenSpodek Please feel free to use it, and if you know anyone at LEGO, we'd love it if you passed it along!
10 months, 3 weeks ago on Gin and Topics: Ad Libbing for NFL Players and Animals
That's my sweet boy, aka Pugnacious10. He loves that he made Gini's blog and your comment!
I love this, Martin. Your dad sounds like he was a really smart and thoughtful man. Hmmm... like you! This makes me wonder what my son might be observing about me and how I run my business.
These are really excellent points that apply to any industry. Thank you for sharing this!
1 year, 5 months ago on A bolt of wisdom – business lessons from the fabric store
Hi, Arik. I am also a Mark Cuban fan, and this is an interesting topic to think about. As a parent, it is a bit frightening. While I believe that there are excellent public schools, we made a decision to invest in early education by sending our child to a Montessori school that goes through 9th grade. Because that environment is about identifying individual strengths, encourages analytical skills/problem solving and fosters a "roll with the punches" attitude, I think it is a good decision for what's ahead. Whatever that is.
Now, as for learning PR in a classroom.... yes, that will continue to change, but for now, I think the answer is one we use a lot in our industry: it depends. Our best interns come from programs such as University of North Carolina's journalism school. Those strong writing skills and the understanding of journalism rules make an incredible foundation for all kinds of content creation, traditional and social. Add that to professors who have become social media enthusiasts who are incorporating online knowledge into lesson plans and participation in organizations such as Public Relations Student Society of America. So in the classroom and on campus... I think so. Even more important, getting out and doing internships! Get that experience before graduating, students!
There's still nothing like IRL experiences. I'm sure education will evolve -- a good thing -- but I hate to think about the death of the classroom. As always, interesting insights, Arik!
1 year, 6 months ago on Why the future of PR may not be in a University classroom
Love this, Martin! Really smart tips -- I need to be reminded of #4 on a regular basis. :-) Also, thanks for the Myrtle shout-out. Maybe it is time to dust off that number and get the show back on the road!
1 year, 7 months ago on We're all in showbiz
I love this post. I will never forget standing in Elise's suite and you telling me your story which I thought was AMAZING and still do! It made me cry. Then I think you cried. :-) A year later, you were one of the people who helped me take my big leap, and I will always appreciate that. Go Counselors Academy! I love all y'all. (Yes, that was for Ken.)
1 year, 9 months ago on Austerity Measures and Raising the Bar Do Not Mix
martinwaxman You are a great chair, Martin! I hope I can meet the high standards you have set this year in 2013!
ginidietrichLisa Gerber Then she met me the next day. :-)
Wonderful advice. We need to all take time to remember that our mothers taught us to say please and thank you. Just because social media moves at high speeds doesn't mean we should forget our manners.
2 years, 3 months ago on Social Media: Ask Me, Don’t Tell Me
I love Abbie, yes I do, I love Abbie, how about you?
2 years, 5 months ago on #FollowFriday: Abbie Fink